Life-like Display Through Innovation

Arm Assertive Display IP is the market-leading outdoor viewability solution. Powered by an innovative local tone-mapping engine, it continuously adapts each individual pixel to compensate for sub-optimal conditions, such as limitations of the display, ambient light conditions and reduced backlight. Additionally offering advanced power-saving features, it maintains a high-quality viewing experience, whether indoors or outside in bright sunshine.


Assertive Display 5, the fifth generation of this display subsystem management IP, provides a complete set of High-dynamic-range (HDR) management features for display pipelines, achieving a life-like, HDR experience, even on Standard-dynamic-range (SDR) displays.

Features and Benefits
HDR Management

Mapping the dynamic range of the content to the display using high precision Arm Iridix 8 HDR local tone-mapping engine

Gamut Management

Mapping content to the display using a compact 3D lookup table (3D LUT) with soft clipping to preserve textures

Ambient Light Adaptivity

Ambient light adaptivity and advanced power-saving features for both HDR and SDR flows

HDR10, PQ and HLG Support
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Mali GPUs

The Arm Mali family of Graphics Processing Units (GPUs) focuses on delivering cost-effective, high-quality graphics within the smallest possible area. 

Mali Display Processors

Mali Display Processors

As the resolution and quality of displays increase for media systems, efficient processing of the display output becomes even more important. A dedicated display processor that controls output to the screen and enables the GPU to offload basic tasks improves visual quality and reduces overall power consumption.