Smartphone Innovation Meets In-Vehicle Reliability
An early example of an ARM powered platform in this domain is the Ford Sync 1 and our partners are hard at work with a broad set of even more exciting platforms that will roll out in the coming years. ARM’s expertise in low-energy helps provide maximum performance with the best thermal performance, ingredients necessary to build energy-efficient, extremely low cost telematics and infotainment platforms.
ARM is investing with its partners to standardize the basic software building blocks, to enable the car manufacturers and their supplier to focus on areas of value add and differentiation around the user interface. We are heading towards a future that incorporates simpler advanced user interfaces in the car that provide seamless access to content as a driver moves from their home, to the car and to the office.
One of ARM's main focuses in this space is in creating a common set of software building blocks that can be used by all ARM partners. ARM is a board member of the Genivi consortium which focuses on standardizing Linux tool and distributions of the OS, enabling car manufacturers and their suppliers to focus on their areas of value add, which is typically around the user interface. Of course, one of ARM's strong beliefs is in encouraging choice at all levels of the value chain. Therefore, ARM fully supports the activities of QNX and its ecosystem (currently the largest IVI solution as measured by deployed platforms) and Microsoft's initiatives in this area.