Assertive Camera

Apical, now a part of ARM

Apical - Now a part of ARMIn May 2016 ARM acquired Apical, a global leader in imaging and embedded computer vision technologies. ARM is now able to complement its existing Mali graphics, video and display products with a new range of imaging products including: Assertive Display, Assertive Camera and Computer vision

Assertive Camera Example Image

ARM's range of Assertive Camera image signal processors represent the latest advances in high dynamic range, noise reduction, color management and other technologies. Assertive Camera subsystems drive the camera functions in devices from smartphones to IP cameras and video conferencing systems. ARM employs numerous technologies for creation of both software and hardware components to enable rapid development, verification, customizability and support.

Assertive Camera Data Example


ARM uses a unique and powerful system to build ISP firmware which yields high performance and is readily customized to different end-use applications. We support image quality tuning via a suite of calibration and control applications.

  • Space-variant WDR/HDR processing (“Iridix”)
  • A wide range of WDR/HDR capture modes for still and video
  • Advanced spatial (2D) noise reduction (“Sinter”)
  • Motion-compensated temporal (3D) noise reduction (“Temper”)
  • Pixel-by-pixel digital ISO control
  • Auto Exposure for single or multiple exposure sensors
  • Advanced Auto White Balance and color processing
  • Auto Focus
  • Lens shading correction via multiple algorithms
  • Digital Image Stabilization
  • 3D capture support


The Assertive Camera IP core comprises a full hardware pixel pipeline capable of high pixel throughput at low power, together with camera control firmware incorporating 3A algorithms. Cores are Silicon proven down to 20nm.


ARM provides full reference systems on Altera Stratix and production cameras based on Altera Cyclone and Xilinx Spartan devices.

ARM has partnered with Altera to deliver a complete product-ready package for camera makers wishing to use the ARM ISP with specific sensors.

A complete reference design is provided on the Altera EP3C120 Development kit.


Image quality assessment & calibration tools Support
High performance image processor with advanced functionality, low power and high pixel throughput. Full camera control firmware including advanced modes for AE, AWB and AF.


Sensor support program via relationships with all major sensor vendors.
PC calibration for sensor noise profiling, color calibration and lens shading calibration.


Complete set of image quality metrics sensor by sensor (Imatest).
Full and proven support through all stages from initial RTL through SoC verification to firmware support and module tuning.