ARM considers its trademarks and service marks to be among its most valuable intellectual property assets. As such, ARM takes all appropriate measures to preserve the strength of and retain its exclusive rights to use its marks. ARM asks that you assist us by following these Guidelines. If you have any questions about the Guidelines, please direct them to trademarks@arm.com.
Proper usage of ARM Trademarks is important for their continued protection. Proper usage aids consumers who depend upon ARM’s goods and services and helps prevent ARM Trademarks from losing their distinctiveness and becoming generic. Licensees of ARM Trademarks may have different rules of usage set forth in their license agreement, in which case Licensees should follow those guidelines.
Prohibited Uses of ARM Trademarks
- Do Not Use ARM Trademarks as the Name of Your Company, Products, or Services, or As A Domain Name. You may not use or register in any jurisdiction any ARM Trademark as all or part of your company, product, or service name without ARM's prior written permission. For example, you shall not use or register ARM, ARMADILLO or DISARM. Similarly, you may not use, or register, in any jurisdiction a domain name that incorporates any ARM Trademark.
- Do Not Use ARM Logos Without Permission. You may not use any ARM logo unless you have express written consent from ARM authorizing such use.
- Do Not Use ARM Trademarks In False Or Misleading Advertising. Advertising for ARM or the products or services offered under the ARM Trademarks must not be false or misleading in any way and must not be in violation of any applicable law, municipal ordinance, or administrative agency regulation of any country.
- Do Not Use ARM Trademarks In Objectionable Material. You may not use ARM Trademarks on or in connection with any defamatory, scandalous, pornographic, or other objectionable materials of any sort.
- Do Not Use ARM Trademarks To Disparage ARM. You may not use ARM Trademarks to disparage ARM, its products or services, or in a manner that, in ARM’s reasonable judgment, may diminish or otherwise damage the reputation of ARM or the goodwill in the ARM Trademarks.
- DO NOT USE ARM TRADEMARKS TO IMPLY ENDORSEMENT OR SPONSORSHIP BY ARM. You may not use any ARM trademark in any manner that expresses or implies ARM affiliation, sponsorship, endorsement, certification, or approval. You must display your company name more prominently than any ARM Trademark on all materials.
- DO NOT USE ARM TRADEMARKS ON Merchandise. You may not manufacture, sell, or give away merchandise items, such as T-shirts or mugs, which bear any ARM Trademark, including logos, except pursuant to an express written trademark license from ARM.
- DO NOT IMITATE ARM TRADEMARKS. Do not imitate ARM Trademarks, or ARM logos, logotypes, trade dress, or other elements of ARM product packaging or the content of ARM Web sites in any of your materials, including but not limited to your advertising, product packaging, Web sites, and promotional materials.
- Do not use or imitate any ARM tagline, including but not limited to "Architecture for the Digital World”.
Permissible Uses of ARM Trademarks
- Use ARM Trademarks to Refer to ARM’s Products or Services. With the exception of ARM logos (the use of which must be expressly authorized by ARM), you generally may use ARM Trademarks to refer to ARM’s products or services in advertising, promotional, and sales materials, assuming that you have the necessary authority to sell or promote ARM’s products or services, e.g. you are an authorized reseller, licensee, etc.
- Use ARM Trademarks To Indicate A Relationship To ARM Products. You may indicate the relationship of your products and services to ARM’s products or services by using an accurate referential phrase in connection with your product or service, for example, "for use with RealView™ software" or "implements the AMBA™ specification" provided that:
- the ARM Trademark is less prominent than the product or service name;
- the ARM Trademark is not a part of or incorporated in your product or service name; and
- the referential phrase is accurate and complies with the requirements set forth in any license agreement with ARM.
Rules For Proper Usage Of ARM Trademarks
1. Use ARM Trademarks As Adjectives. Trademarks are adjectives and should be followed by the generic descriptor they modify, such as "software" or "product." Never use a trademark as a noun, a verb, or in the possessive or plural form.
| CORRECT | INCORRECT |
|---|---|
| ARM is at the heart of Mobile Phones | ARM products are at the heart of Mobile Phones ARM’s technology is at the heart of Mobile Phones |
| CompanyA licenses Cortex®-A9 MPCore™ multicore processor | CompanyB offers a multicore Cortex-A9 |
| CompanyA’s Cortex®-M3 core based MCU | CompanyB’s Cortex-M3 based MCU |
| ProductX is fully compatible with the AMBA® 2.0 and AMBA® 3 AXI protocols from ARM | ProductY IP for AMBA |
| next-generation AMBA® protocol subsystems | CompanyB offers interconnect IP for AMBA® |
2. Do Not Abbreviate Or Alter The Spelling OR CAPITALIZATION Of ARM Trademarks. You should not vary the appearance of ARM Trademarks by abbreviating them, incorporating them into acronyms, joining them to other words, symbols or numbers (either as one word or with a hyphen), changing their spelling or using improper capitalization. The ARM Trademark List provides the proper spelling and capitalization for each trademark. Examples:
| CORRECT | INCORRECT |
|---|---|
| Cortex™-M3 microprocessor | CortexM3 Cortex-M3 |
| RealView® Code Generation Tools | Realview tools |
| Verification IP for AMBA® protocols | AmbaVIP |
3. Use The Proper Trademark Symbol. An ARM Trademark should appear with the proper trademark symbol, which can be found on the ARM Trademark List. In written materials, the appropriate symbol must be used with the first or most prominent appearance of the ARM Trademark in headlines and the first time the ARM Trademark appears in body text. The appropriate symbol should be used on each subsequent page if the topic is different or if the pages can be separated and distributed independently. If the materials, product packaging, or web page includes a properly licensed ARM logo, which already includes the appropriate trademark symbol, it is not necessary to include a trademark symbol after the word "ARM" in the text in that material, product packaging, or web page. You may use a plain-text version of an ARM Trademark (i.e. without a trademark symbol or other indicator) in a link to another web page if the link is not a prominent feature on your site and is not used in a way that could confuse or mislead consumers. The plain text link should follow these general guidelines.
Where possible, use the proper trademark symbol in the superscript or subscript mode (™ or ®) but where this is not possible, use parentheses: (TM) and (R).
4. Use The Proper Trademark Attribution Statement. All marketing collateral, advertisements, product packaging, web pages, manuals, and studies that include ARM Trademarks must include the proper trademark attribution statement crediting ownership of the ARM Trademarks to ARM Corporation. Typically, the attribution statement is displayed at the end of the material, in the footer of the document, or on the back of the package. The correct trademark attribution statement is:
ARM, the ARM Logo [if applicable] [and any other trademark found on the ARM Trademarks List that are referred to or displayed in the document] [is/are] trademark[s] or registered trademark[s] of ARM Ltd or its subsidiaries. Other names may be trademarks of their respective owners.
Examples:
Cortex, NEON and MPCore are trademarks of ARM Limited. All other brands or product names are the property of their respective holders.
Usage Rules For ARM As a Trade Name
"ARM" functions not only as a trademark and service mark identifying goods and services offered by ARM Limited and ARM Inc., but also as a trade name or company name referring to ARM Limited and ARM Inc. Trade names are nouns and, therefore, should not be followed by a generic descriptor and may be used in the possessive form. When used as a trade name, "ARM" should not be followed by a trademark symbol. Within documents, the first reference to the trade or company name should be "ARM Limited" or "ARM Inc." "ARM" can be used for subsequent references.
Usage Rules For ARM Logos
You may not use any ARM logo unless you have express written consent from ARM authorizing such use. In the event that you are authorized to use an ARM logo, the use must comply with these additional guidelines, although any usage guidelines set forth in your license agreement take precedence if there is any difference with the following:
- Use Only The Approved Master Artwork. The ARM logos are single, standalone pieces of artwork. When reproducing the logos, use only the master artwork provided by ARM. Do not alter or distort the appearance of the logo in any way, for example, by adding your own design elements or colours or changing the font. The logo must always look sharp, clean, and well produced.
- Allow A Minimum Clear Space Around The ARM Logo. Always allow for a minimum clear space around the ARM logo (such minimum being at least half the width of the ARM logo). Never violate the clear space with any graphic elements, words or charts.
- Maintain Legibility. Never reproduce the logo in a manner that causes the logo to become illegible or blurry, which may happen if the logo is reproduced too small.
- Do Not Use ARM Logos As A Decorative Device. Do not use any ARM logos for purely decorative purposes in any marketing collateral, packaging, or web site without the express written permission of ARM.
Misuse Of ARM Trademarks By Others
If you learn of any uses of any trademarks that are identical or confusingly similar to the ARM Trademarks, please notify ARM by sending an e-mail to trademarks@arm.com. Similarly, if you become aware of any use of an ARM Trademark that violates any of the rules described above, including failure to identify ARM Trademarks as belonging to ARM Corporation, please notify us at trademarks@arm.com. If possible, please provide a copy of the article or other medium in which the trademark violation appeared.
