Arm Trademark Use Guidelines
Guidelines for third parties when referring to Arm's word trademarks

You may use Arm's trademarks, product names, service names, technology names and other names in text to refer to Arm's products, services and related technology if you follow these guidelines and your use is accurate, fair and not misleading. Any goodwill generated by your use of Arm's trademarks inures exclusively to Arm Limited (or its subsidiaries).

Please refer to the Arm trademark list for the current list of Arm word trademarks, including key information about how to use them properly.

Please follow the Arm branding guidelines if you hold a valid trademark license from Arm when using Arm’s trademarks.

You may not use any Arm logo or copyright material without written authorization from Arm. Please contact our trademarks team if you want permission to use the Arm corporate logo or any Arm copyright material.

The do's

  1. Trademark symbols and notice statements:
    • Always use the correct trademark symbol with the first or most prominent appearance of the trademark in the body of text (including on any product packaging, advertising material or promotional, technical or other documentation relating to any product distributed under license from Arm). Please refer to the Arm trademark list for guidance on the correct symbol to use for each Arm word trademark.
    • You do not have to use trademark symbols in headlines unless there is no accompanying text, in which case you must use them.
    • Always include the correct trademark notice statement to acknowledge Arm's ownership of its trademarks (including on any product packaging, advertising material or promotional, technical or other documentation relating to any product distributed under license from Arm if such material contains an Arm trademark). Suitable notices are provided for each Arm trademark in the Arm trademark list, e.g. Arm is a registered trademark of Arm Limited (or its subsidiaries) in the US and/or elsewhere.
  2. Approved nouns:
    • Always use trademarks as adjectives accompanied by an approved noun. Please refer to the Arm trademark list for approved nouns for each Arm word trademark.
    • Never use a trademark as a noun, a verb, or in the possessive or plural form. Your use will probably be incorrect if the sentence does not make grammatical sense without the trademark included in it.
  3. Never alter Arm's trademarks:
    • Do not alter the spelling or form of Arm's trademarks by abbreviating them, creating acronyms, translating them, joining them to other words, symbols or numbers (either as one word or with a hyphen - unless otherwise permitted, e.g. Arm® Cortex®-A15), or using improper capitalization. However, permitted capitalization occurs when using an Arm word trademark in headlines, titles or text where all of the surrounding words are shown in uppercase characters. In this situation, you may use the relevant Arm trademark in uppercase characters, provided that such use complies with these guidelines.
  4. First use with the Arm word trademark:
    • Where specified in the Arm trademark list, always use the relevant Arm product, service or technology trademark preceded by the Arm word trademark in first use, e.g. Arm® AMBA®. You do not need to prefix the use of any produce, service or technology trademark with the Arm word trademark in each subsequent use of the relevant trademark.

The don’ts

  1. Do not use any Arm logo without written authorization from Arm. Please contact our trademarks team if you want permission to use the Arm corporate logo.
  2. Do not use inaccurate or misleading nouns after Arm’s trademarks. Arm’s trademarks are used for specific products and services.
  3. Do not use an Arm trademark, slogan or logo (or any part of an Arm trademark, slogan or logo) as part of another trademark, slogan, logo or other name. This includes but is not limited to a company name, trade name, product name, service name, technology name, standard, domain name, social media name or handle.
  4. Do not register an Arm trademark, slogan or logo (or any part of an Arm trademark, slogan or logo) either alone or as part of another trademark or other name. This includes, but is not limited to a company name, trade name, product name, service name, technology name, standard, domain name, social media name or handle.
  5. Do not use Arm's trademarks more prominently than your own trademarks, company name, trade name, product name, service name or other name. You should distinguish such names visually from any Arm trademark or other name.
  6. Do not use Arm’s trademarks to make fun of Arm or portray Arm in a negative way.
  7. Do not use Arm’s trademarks in any manner that expresses or implies that Arm has any affiliation, sponsorship, endorsement, certification, or approval of your product, service or company.
  8. Do not use Arm’s trademarks in false or misleading advertising.
  9. Do not use Arm’s trademarks in connection with any defamatory, scandalous, pornographic, or other objectionable materials.
  10. Do not manufacture, advertise, sell, distribute or otherwise give away any merchandise items bearing any Arm trademark, logo or other name without an express written trademark license from Arm.
  11. Do not imitate any element of Arm’s logos, trade dress or product packaging.
  12. Do not use or imitate any Arm tagline or slogan

Referential use of Arm’s trademarks

You may refer to Arm-based products by using the word “-based” between the relevant Arm trademark and the relevant third party product. In this situation, you may use any appropriate noun after the word “-based” if it is accurate, fair and not misleading and it complies with these guidelines.

Correct

Incorrect

Arm®-based smartphone

Arm® smartphone

You may also indicate the relationship of your products and services to Arm’s products and services using accurate referential phrases. Such use is subject to these guidelines. For example, "...implements the Arm® AMBA® interface."

Using the Arm trade name

As well as being a trademark, Arm is also a trade name of Arm Limited and its group companies. When Arm is used as a trade name, the trademark rules do not apply, so do not use it as an adjective with any   trademark symbol. Please use the Arm trade name as a noun. As a noun, the Arm trade name may also be used in the possessive form.

Correct

Incorrect

Arm’s technology is at the heart of a computing and connectivity revolution.

ARM®’s technology is at the heart of a computing and connectivity revolution.

Arm is at the heart of a computing and connectivity revolution.

ARM® is at the heart of a computing and connectivity revolution.

Using Arm project names

Arm uses project names to refers to its products and services that are under development. Any disclosure by Arm of its project names to any third party will be under strict terms of confidentiality. Third parties should not use any Arm project name in the marketing of any relevant Arm product or service. Third parties should use the correct commercial name given to any newly released Arm product or service, which may or may not include one or more Arm trademarks.

Arm does not accept any responsibility or liability for third party use of any Arm project name.