Computex: ARM Executive Vice President Simon Segars states “Mobile Technology is Driving the Next-Generation of Mobile Computing”

June 07, 2012

  • ARM has 95% market share of the tablet market
  • ARM on course to achieve >50% graphics market share in Android tablets with Mali GPUs
  • Gartner estimates that the global tablet market will be >118 million units in 2012, a 98% increase from 2011 sales of 60 million units

What: ARM Board Member and executive vice president, Simon Segars discussed this week at Computex 2012 how mobile technology will drive the next-generation of mobile computing. He also highlighted that more than 95 % of the global tablet market is based on ARM Cortex™ processors, and that ARM is on course to achieve more than 50 % of graphics market share in Android tablets with its Mali™ graphics processing units (GPUs). 

During his keynote at Computex he outlined the needs of the next Billion people who will connect to the Internet via mobile devices, as opposed to legacy PC technology. He also emphasized that this post-PC era has been heralded by many innovative products from a broad ecosystem of ARM partners who are using their expertise in mobile and the freedom of the ARM architecture to drive the mobile computing space. Users are demanding the mobile experience and manufacturers are able to quickly respond to this demand designing on ARM architecture.

Gartner estimates that the global tablet market will be more than 118 million units in 2012*, a 98% increase from 2011 sales of 60 million units.. With 25M+ Android tablets in 2011 the operating system will increase to between 50-60M devices shipped in 2012. Over 30% of the 2011 tablet market originates from Chinese manufacturers, as rapid innovation in the ecosystem is accelerating adoption.

At Computex ARM is featured in key technology that will drive the mobile computing and tablet markets, including:

  • NEWS: Mitac’s new range of ARM processor-based servers, based on technology from Marvell and Canonical, that are able to provide peak performance with outstanding power efficiency, and are optimized for today’s emerging cloud  applications - link
  • NEWS: 10.1” ASUS Tablet 600 (Windows RT) featuring the ARM Cortex-A9 MPCore™ processor-based quad-core NVIDIA® Tegra® 3 processor - link
  • NEWS: Qualcomm Snapdragon S4 processor Windows RT demo based on ARM technology - link
  • NEWS: Toshiba shows off first Windows RT prototypes: convertibles, sliders, and tablets - link
  • TREND: New category of PC, which makes mobile computing accessible to more people than ever before, such as those in developing nations. This includes platforms, such as Raspberry Pi, FXI’s Cotton Candy, the Android-based Mele A1000 and the Linux-based MK802 micro-PC that range from $35USD to $199USD

Why: The growth of the tablet market has featured new, innovative designs from a broad set of industry players and has revolutionized mobile computing, bringing affordable mobile technology to the mainstream computing market. The ARM business model, featuring a broad ecosystem of Partners, and experience in energy-efficient processor design has defined the mobile experience and enabled the growth of this new market. By providing industry-leading energy-efficient processing and graphics performance, ARM is enabling developers to create differentiated products to deliver the services consumers are demanding and is defining the computing experience.

The emergence of the tablet market has seen the development of a number of new manufacturers alongside the main global players, each offering a differentiated service based on ARM technology. The rise of local Chinese manufacturers like SmartQ, Haier, Meizu, Coby, GOMA, Hasee, Ramos, Ainol illustrates the new phenomenon of companies developing in China for the Chinese, alongside well-known global Chinese players such as Lenevo, Huawei and ZTE. This model is being replicated throughout the world’s emerging BRIC companies with examples such as Positivo and Digibras in Brasil.

A measure of the developing market and degree of differentiation enabled by the ARM business model is the fashion in which the market is segmenting to provide a broad range of screen sizes, software and price points to connect 6 billion people worldwide. This $1 trillion industry is driven by the collaborative ARM business model and has created innovative and diverse ecosystems across markets, from mobile to homes and automotive.

When: 4-7th June 2012

Where: Computex, Taiwan

Who: ARM designs the technology that is at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies.

Find out more about ARM by following these links:


ARM is a registered trademark of ARM Limited. Mali is a trademark of ARM Limited All other brands or product names are the property of their respective holders. “ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB

Contact Details:

Elsa Wen
+886 963047407   

Andy Phillips
+44 (0) 1223 400930  

About Arm

Arm technology is building the future of computing. Our energy-efficient processor designs and software platforms have enabled advanced computing in more than 250 billion chips and our technologies securely power products from the sensor to the smartphone and the supercomputer. Together with 1,000+ technology partners, we are enabling artificial intelligence to work everywhere, and in cybersecurity, we are delivering the foundation for trust in the digital world – from chip to cloud. The future is being built on Arm.

All information is provided "as is" and without warranty or representation. This document may be shared freely, attributed and unmodified. Arm is a registered trademark of Arm Limited (or its subsidiaries). All brands or product names are the property of their respective holders. © 1995-2023 Arm Group.