The Future is Built on Arm


CES is the global stage for the latest innovations, and many of those are built on Arm. With more than 70% of the world’s population using Arm-based products, many Arm partners are showcasing innovations based on Arm in automotive, IoT, and consumer technologies at this year’s event.

This guide explores some of the demonstrations across CES 2024 that take advantage of Arm technology and show how Arm is revolutionizing computing yet again, with the most power-efficient compute platform for an AI-accelerated future.

Arm Automotive Partners at CES


Amazon Web Services (AWS)

LVCC, West Hall, Booth #3901

The AWS booth showcases some of the latest cloud services and solutions purpose built for the automotive, mobility, transportation, and manufacturing industries. Included is a demo featuring partners including Arm, with initiatives and collaboration in SOAFEE and development in the cloud.


Blakberry QNX

Tech East Booth #4224

BlackBerry® QNX® provides a foundation for the software-defined vehicles of the future, and showcases the new QNX SDP 8.0 and QNX OS 8.0, that features a next-generation microkernel and supports the latest 64-bit Arm architectures. It also presents a demo of QNX Accelerate, which enables QNX software to run on Arm-based AWS Graviton2 processors.

Black Sesame

LVCC, West Hall, Marketing room W316

Black Sesame Wudang series C1200 cross-domain computing chip platform, features Arm Cortex-A78AE and Arm Mali-G78AE. The C1200 is based on a 7nm process and can support multiple functionalities, includingcockpit and intelligent driving features.

Canonical

LVCC, North Hall, Booth #9637

Canonical, the publisher of Ubuntu, provides open-source security, support, and services. The two demos presented are: How to use Ubuntu to implement an app that can be installed on a virtual hardware running Ubuntu on an AWS Graviton EC2 instance and be transferred to Arm-based physical hardware. Plus, a set of apps running on the Ubuntu Core on the Arm-based MediaTek Genio 1200 EVK.

Capgemini

LVCC, The Venetian, Titian Ballroom #2203

At CES, Capgemini brings a curated series of keynotes on thought-provoking topics, workshops, and innovative demos. Arm’s Suraj Gajendra joins the stage and an Arm-based digital cockpit demo for In-vehicle-infotainment will be shown.

Continental

Central Plaza, CP-25 and CP-26

With Continental Automotive Edge (CAEdge), Continental offers a development environment for software-intensive vehicle architectures enabling implementation of software, and big data solutions in a fraction of the time. CAEdge comes with a HPC development kit based on Arm Cortex-A53 and Arm Cortex-X2.

Elektrobit

LVCC, West Hall, Booth #4117

Elektrobit presents its leading-edge UX, Next-Gen Digital Cockpit a curved-screen display, with the innovative Elektrobit Theming Engine. This sets the stage for an immersive, in-vehicle experience powered by Unreal Engine and Android Automotive, built on Arm SoC’s and MCU’s to deliver high performance for a truly, unique digital life experience.

Elmos

Renaissance Las Vegas Hotel, Presidential Suite #1530

Elmos presents a charging flap demo for EVs and a thermal management demo featuring Arm Cortex M4 and M23 for Motor Control ICs (E523.63, E533.06).

An ultrasonic sensor demo includes a master DSI 3 transceiver IC (E521.42) and a smart transformer drive (E524.17) interface both benefiting from Arm Cortex-M0.


Excelfore

Excelfore Suite, Westgate Inn

Excelfore SDVconnect links the edge to the cloud in software defined vehicles. Demonstrations include live OTA updates to an autonomous driving platform built on SOAFEE EWAOL-based containerized software. The platform is a collaboration of Excelfore (eSync Alliance), Arm (SOAFEE SIG), Tier IV (Autoware Foundation) and AWS.

Greenhills

LVCC, West Hall, Booth #6601

Green Hills Software, a worldwide leader in embedded safety and security software, is demonstrating eight connected ECUs based on Arm Cortex-A, R and M, running foundational software for software-defined vehicles (SDV). Demos highlight consolidated mixed criticality, cloud-enabled OTA software updates, and advanced debugging.

indie Semiconductor

Westgate Hotel, Suite 24121

indie Semiconductor, a leader in autotech semiconductor solutions targeting ADAS, iIn-cabin UX, and electrification, offers a portfolio of products integrating Arm Cortex-M processors. Demos of the products include wireless charging (iND872xx), power delivery (iND873xx), smart lighting (iND83xx), and LiDAR (iND83301).

Leddartech

LVCC, North Hall, Booth #11014

LeddarTech, a leader in sensor and processor-agnostic ADAS low-level sensor fusion and perception software solutions, features front and surround view with SoC processors, supported by Arm Cortex-A72 and Cortex-A78AE. Explore on the LeddarVision interactive dashboard or on-road with the LeddarCar demo.

OpenSynergy

LVCC, West Hall, Meeting Room #3076

OpenSynergy demonstrates the combined power and flexibility of the cloud and its COQOS Hypervisor SDK and VIRTIO-compliant devices to remove the hardware bottleneck from automotive platform development, enabling faster time to market built on the preferred SoC. As an active member of SOAFEE, OpenSynergy offers the COQOS Virtual Platform built on COQOS Cloud, COQOS Lab, and COQOS Hypervisor to exploit the binary compatibility between cloud and Armv8-A SoC platforms, such as Qualcomm® Snapdragon SA8295P and MediaTek MT2715.

Panasonic

LVCC, West Hall, Booth #4765

Experience the future of cockpit HMI development with Panasonic cloud-native, multidisplay control technology, “Unified HMI” at the Panasonic automotive kiosk under the Automotive Grade Linux (AGL ) booth.

This open-source technology enables designing, developing, and testing cockpit HMI across multiple displays, without depending on underlying hardware architectures. It empowers developers to rapidly and efficiently create cockpit UI/UX, ushering in a new era of software-defined digital cockpit solutions. See how Panasonic is redefining the boundaries of cockpit UI/UX development with its cloud-native “Unified HMI” technology on the Arm-based cloud server, AWS Graviton.


RTI

LVCC, West Hall, Booth #5276

RTI features its DDS-based Connext Drive communication framework for an SDV architecture, integrating a wide range of auto technologies with flexibility and performance. It uses Arm Cortex-M7, Cortex-A53 and Cortex-A72 to demo dynamic zonal architecture, high-performance compute and digital cockpit.


Sonatus

LVCC, West Hall, Booth #4325

Sonatus is showing ECUs based on Arm Cortex-A53, Cortex-R52, and Cortex-M7 in silicon from NXP, Marvell, Broadcom, and others. Demos include a vehicle personalization solution, the Sonatus Automator for Advanced Fleet Solutions, a software-defined component solution, and the Sonatus Updater.


Tata Technologies

LVCC, North Hall, Booth #10855

Tata Technologies is a global engineering services and product development company based in India. This year at CES, it’s showcasing a SOAFEE-based cloud-native software architecture on an NXP S32G3 board and AWS EC2 Graviton. Features include a demonstration of cloud-native development of automotive software workloads leveraging Arm-based AWS EC2 Graviton instances; a demonstration of mixed-criticality workloads on SOAFEE-based software architecture on Arm-based NXP S32G; and a demonstration of the co-existence of SOAFEE, along with other automotive software standards, such as AUTOSAR and others.


Tier IV

LVCC, West Hall, Booth #6658

TIER IV, the pioneering force behind the first open-source autonomous driving software Autoware, is steering the development of safe and efficient autonomous driving technology. At CES, TIER IV is demonstrating the SOAFEE-based Autoware Open AD Kit, including cloud-native devops of Autoware Autonomous Driving software on TIER IV’s Web. Auto platform. The Autoware AD software validated using the Web. Auto platform will be deployed on edge hardware with an Ampere processor based on the Arm Neoverse N1 platform.

Vector

LVCC, West Hall, Booth #4401

Vector supports worldwide automotive manufacturers and suppliers with a professional platform of tools, software components, and services for developing embedded systems. At CES, Vector showcases solutions for SDV development on a large scale with an interactive exhibition that includes Arm MCUs in its vCANDrive hardware.

Arm IoT Partners at CES

Aizip

LVCC, North Hall, Booth #10974

Aizip brings six Arm-based AI models to CES: defect detection, preventive maintenance, baby-crying detection, glass breaking detection, SpeakerID, and person-access-system. These all run on devices by Renesas, Analog Devices, and Silicon Labs, with Arm Cortex-M4, Cortex-M33, and Cortex-M85 processors. Arm-GCC compiler and CMSIS-5 Runtime Library were used in the model development.

Alif

Palazzo tower

Alif Semiconductor is showcasing its latest edge AI and ultra low-power demos for the Ensemble family of MCUs and fusion processors, which are the first products in the market to feature the Arm Cortex-M55, Arm Ethos-U55, and Cortex-A32 technology. Experience edge AI performance uplifts and system power efficiency increases of up to two orders of magnitude for presence and face detection, natural language processing, gesture detection, and more. Alif also showcases its new Vision AppKit, the industry’s leading smart, compact camera reference platform.

Amazon Web Services (AWS)

LVCC, West Hall, Booth #3901

The AWS booth showcases some of the latest cloud services and solutions purpose built for the automotive, mobility, transportation, and manufacturing industries. Included is a demo featuring partners including Arm, with initiatives and collaboration in SOAFEE and development in the cloud.


Canonical

LVCC, North Hall, Booth #9637

Canonical, the publisher of Ubuntu, provides open-source security, support, and services. The two demos presented are: How to use Ubuntu to implement an app that can be installed on a virtual hardware running Ubuntu on an AWS Graviton EC2 instance and be transferred to Arm-based physical hardware. Plus, a set of apps running on the Ubuntu Core on the Arm-based MediaTek Genio 1200 EVK.

Exeger

LVCC, The Venetian, Booth #53713

Exeger, the company behind Powerfoyle solar cell technology, provides energy-efficient solutions for extended or even eternal battery life. At CES we’re showcasing solar-powered products, including audio products based on the Arm Cortex-M chipset, such as Adidas RPT-02 SOL headphones and Urbanista Malibu speaker, and the Nordic Thingy:91 with Solar Shield, a platform that uses Arm Cortex-M4 and Cortex-M33, which are well suited for asset tracking applications.

Himax

LVCC, The Venetian, Suite 34-208

Himax will showcase its real-time& high frame rate 3D hand tracking & gesture control and ultralow AI processor at CES 2024, from January 9 – 12, 2024 in Las Vegas. Demonstrations will feature 3D Vision processor - HE-2 & HV-3 and WiseEye2 AI processor that built on Arm Cortex-M55 and Ethos-U55 as well as Helium extensions for certain acceleration duties. With the innovative architecture optimized for computer vision, the newly launched products bring AI and machine learning to new types of endpoint and IoT products.

Synaptics

Venetian Hotel, Level 2 Exhibitor Suite, Bellini Ballroom 2105

Synaptics offers a full range of high-performance and power-optimized Arm-based MCU, MPU, and wireless connectivity solutions for IoT, integrating hardware accelerators for edge AI inferencing, security, graphics, vision, video, and audio. CVisit Synaptics to learn more about Synaptics AstraTM AI-native compute platform and get started on your next design optimized for multimodal consumer and industrial IoT workloads.


U-Blox

LVCC, North Hall, Booth #10163

Explore u-blox's groundbreaking NORA-B1 at CES 2024, booth #10163. Featuring the dual-core Arm Cortex-M33 with Bluetooth 5.2, this device ensures high performance. It operates in an extended temperature range up to 105°C, holds global certification and includes enhanced security via Arm TrustZone & CryptoCell-312, multi-protocol support (Bluetooth 5.2, Bluetooth mesh, Matter, Thread, Zigbee, NFC), Bluetooth Low Energy audio, direction finding, and an option for extended range with a front-end module PA/LNA.


Partner Tech Talks

Join us live at CES 2024 as we bring the latest Arm-based innovations and demos to you in a series of Arm Tech Talks.


Date Event  Location 
January 9, 2024 Recording from CES with RTI Online
January 9, 2024 Recording from CES with Lenovo Online
January 10, 2024 Recording from CES with Tata Technologies Online

January 10, 2024

Recording from CES with Green Hills Software Online
January 11th, 2024 Recording from CES with Tier IV Online
January 12th, 2024 Recording from CES with Synaptics Online
Learn More

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