What Is Location Data?

Location data is information about the specific geographical whereabouts of a particular device or other asset.  It is, usually collected and tracked by GPS satellite in a particular network (for instance, a mobile communications carrier) or service (such as a mapping application.) The smartphone is a common example of how location data is generated and tracked. When the device’s location services are turned on, it transmits its location via GPS.  That location data can be collected and tracked by the network carrier, as well as by various apps and services installed on the device. This same principle applies to a wide range of other devices and assets, including wearable devices (for instance, health monitors), vehicle fleets, shipping cargo, and more. 

Why Location Data?

Properly used and managed, location data is valuable to both consumers and their service providers. Location data lets someone use a smartphone or GPS device to accurately navigate, for example. Moreover, location data can be used in a variety of contexts, such as manufacturing and industrial settings to manage risk and improve safety and security. Similarly, location data can improve accuracy and efficiency in a supply chain.

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