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Design Automation Conference (DAC)

Venue:

Moscone Convention Center

Location:

747 Howard Street, San Francisco, CA

Date:

03 June 2012 - 07 June 2012

Room/Booth/Stand:

1414

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The Design Automation Conference is the world's leading technical conference and tradeshow on electronic design and design automation. DAC is where the IC Design and EDA ecosystem learns, networks, and does business. DAC is also where the latest technical research is presented. DAC covers all topics related to the design of complex systems on chip: Embedded system design down to physical layout verification. Now in its 49th consecutive year, DAC is the most respected name in the chip design community.

Exhibit Hours

Monday, June 4 Tuesday, June 5 Wednesday, June 6
9:00 am - 6:00 pm 9:00 am - 6:00 pm 9:00 am - 6:00 pm

ARM Booth 1414

Collaboration across the electronics industry is essential to drive greater industry innovation and ensure customer success. Learn how ARM and the ARM Connected Community Partners are working together with the world's leading semiconductor and consumer electronics companies to drive innovative, energy-efficient and high-performance devices that are powering the world around us. Hear presentations on the latest ARM® solutions, as well as success stories of collaborative efforts on ARM technology-based solutions from customers and partners. Visit our booth to view demos on ARM processor technologies and how to more quickly optimize these solutions for your designs.

NEW at DAC! ARM Connected Community Pavilion - Booth 802

DAC and ARM have partnered to bring to DAC the ARM Connected Community Pavilion, where you'll be able to see some of the latest innovations from ARM's EDA and Embedded Partners. Stop by to check out their solutions and become eligible for a special ARM giveaway. Participating partners include:


CC Pavilion Partner Name Partner Product name in demo ARM technology promoted in demo Recent ARMFlix video or ARM blog
Apache Design, Inc. Virtualizer ARM big.LITTLE™ processing Apache RTL Power Methodology - ARM TechCon 2011
Atrenta SpyGlass® Physical AMBA Designer Early Power, Performance, Area Anysis & AMBA Designer: A Winning Combo
Cadence System to Silicon Solution big.LITTLE processing, Cortex-M, Cortex-A Cadence System Development Suite - Design West (ESC) 2012
Carbon Design Systems SoC Designer Plus ARM® Cortex™-A, Cortex-R, Cortex-M series and Classic Processors, ARM CoreLink™, ARM big.LITTLE™ processing ARM Performance Analysis Made Easy
EVE ZeBu-Server ARM ISS, ARM SystemGenerator, ARM VSTREAM, ARM Cortex DAP, ARM RealView EVE Emulation Systems for Complex SoC Designs - Design West (ESC) 2012
Jasper Design Automation Jasper Gold Apps All AMBA protocols Jasper Design – ARM TechCon 2011
Mentor Graphics Tessent® TestKompress®
Tessent® Diagnosis
Tessent® MemoryBIST
ARM core and Artisan® memory test interfaces Mentor Graphics Design-for-Test - Design West (ESC) 2012
Space Codesign
Systems Inc.
SpaceStudio ARM Cortex-A9, ARM Fast Models
Synopsys Virtualizer ARM big.LITTLE™ processing Synopsys Virtual Prototyping – ARM TechCon 2011
VWorks VLAB, Genesis ARM Processors Virtual Platforms Accelerate Embedded Software Development
Zocalo Tech Zazz big.LITTLE processing

The ARM Connected Community is a global network of more than 900 companies aligned to provide a complete solution, from design to manufacture and end use, for products based on the ARM architecture.

ARM and Cadence - Booth 1930

DATE TOPIC SPEAKER TIME LOCATION
Monday, June 4 Design for Performance at 28nm and Below Rob Aitken, Fellow 10:00 am Cadence booth
Tuesday, June 5 ARM Fast Models at the Heart of Virtual Prototyping Robert Kaye, Technical Specialist 11:00 am Cadence booth
Tuesday, June 5 Overcoming the Challenges of Embedding Ultra Low-Power, ARM 32-bitProcessors into Analog/Mixed-Signal Designs Register Now: www.cadence.com Dominic Pajak, Product Marketing 12:00 pm – 1:00 pm (doors open and food is served at 11:30 am) 270-276 (Moscone Convention Center)
Tuesday, June 5 ARM big.LITTLE™ processing: Saving Power through HeterogeneousMultiprocessing and Task Context Migration Brian Jeff, Product Manager 12:30 pm Cadence booth
Tuesday, June 5 The new ARM Cortex™-M0+ Processor Dominic Pajak 3:00 pm Cadence booth
Wednesday, June 6

Breakfast Panel

The Path to Yielding at 2(x)nm and Beyond

Dipesh Patel, Deputy General Manager and VP, Engineering, Physical IP Division 8:00 am – 9:00 am (doors open and breakfast is served at 7:30 am) 270-276 (Moscone Convention Center)
Wednesday, June 6 ARM® Cortex™ Processor Optimization Pack™ solutions – Speeding time to market for technology-leading implementations John Ford, Director Product Marketing, Physical IP Division 2:3 0pm Cadence booth

ARM and ChipEstimate - Booth 1202

DATE TOPIC SPEAKER TIME
Monday, June 4 Opening Keynote – Realizing the Next Wave of Smart Devices John Heinlein 11:30 am
Monday, June 4 IP Talks! –ARM Embedded Software 2.0 Will Tu, Director of Business Development 4:30 pm

Join us at a cocktail reception immediately following Will's presentation

Tuesday, June 5 IP Talks! – ARM big.LITTLE processing: Saving Power through HeterogeneousMultiprocessing and Task Context Migration Brian Jeff, Product Manager 3:30 pm
Wednesday June 6 IP Talks! –The new ARM Cortex™-M0+ Processor Dominic Pajak 4:00 pm

ARM and Duolog - Booth 1520

DATE TOPIC SPEAKER TIME
Tuesday, June 5

'Integration Forum' Panel

SoC Integration – What's all the fuss about?

Paul Martin 2:30 pm
Wednesday, June 6 IP Standardization –What's in it for me? Paul Martin 2:30 pm

ARM and GLOBALFOUNDRIES - Booth 303

The ARM® Artisan® physical IP platforms deliver optimized IP for best-in-class processor implementations on GLOBALFOUNDRIES manufacturing processes. These platforms are comprised of easy-to-use logic libraries, memory compilers and interface IP offering System-on-Chip (SoC) designers the ability to balance performance, power, and area for optimal SoC designs and reduced time-to-market. Check out a demo of an ARM Processor Optimization Pack™ (POP) solutions optimized for GLOBALFOUNDRIES' 28nm SLP process technology.

Leveraging the ARM Cortex™-A9 Processor Optimization Pack™ (POP) Solution on GLOBALFOUNDRIES' 28nm SLP
Monday, June 4, 11:00 am - 12:00 pm
Wednesday, June 6, 12:00 pm - 1:00 pm


ARM and Mentor Graphics - Booth 1530

Monday, June 4
Panel: The Hitchhiker's Guide to Multi-Patterning
ARM Speaker: Dr. Rob Aitken, R&D Fellow
2:00 - 3:00 pm
Location: Mentor Booth #1530

Tuesday, June 5
10th Annual ESL Symposium Panel The ESL Hotspot - Where Software and Hardware Meet ARM Panelist: John Goodenough, VP Design Technology and Automation
12:00 pm - 1:30 pm
Location: Convention Center; Gateway Ballroom, #104

Panel: Fasten Your Seatbelt -- We're Going to 14nm!
ARM Speaker: Dr. Dipesh Patel, Deputy General Manager, Physical IP Division
2:00 pm - 3:00 pm
Location: Mentor Booth 1530


ARM and Mentor Verification Academy - Booth 1514.

Monday, June 4
An Introduction to AMBA 4 AXI Coherency Extensions (ACE) and Verification Challenges ARM
Speaker: Paul Martin, Design Enablement and Alliances Manager
4:00 pm


ARM and Samsung - Booth 2001

High Performance and Power Efficiency with ARM Artisan Physical IP ARM Speaker: Ron Moore, Director, Strategic Accounts Marketing
Monday, June 4, 1:30 pm - 2:00 pm
Wednesday, June 6, 4:30 pm - 5:00 pm


ARM and Synopsys - Booth 1130

Tuesday, June 5
Joint Breakfast with GLOBALFOUNDRIES, Samsung and Synopsys
Breaking Through Barriers: High Performance and Energy Efficient ARM Powered® SoCs at 32/28nm and 20nm
ARM Speaker: John Heinlein
7:15 am - 8:45 am
Location: Marriott Marquis / Golden Gate A


ARM and TSMC - Booth 2430

The ARM® POP: Fast Track to High-Performance Cortex-A15 Processor Implementation on TSMC 28nm Processes
ARM Speaker: Leah Schuth, Technical Marketing Manager, Physical IP Division
Monday, June 4, 4:30 pm - 4:40 pm
Tuesday, June 5, 10:00 am - 10:10 am
Wednesday, June 6, 2:00 pm - 2:10 pm

Ask the Experts!

Here's your chance to pick the brains of leading ARM technologists over a free cup of coffee. Have questions about advanced power management, low power design, implementation and verification, what's next in low power IP deployment, FinFETs or AoCV among other topics? Take a break in the Ask the Experts' section of the ARM Connected Community Pavilion, where you will find free coffee and lively conversation:

DATE TIME EXPERT!
Monday, June 4 10:30 am – 11:15 am Dr. Rob Aitken, ARM Fellow
Monday, June 4 2:00 pm – 2:45 pm Dr. David Flynn, ARM Fellow
Monday, June 4 3:00 pm – 3:45 pm Dr. Dipesh Patel, Deputy General Manager and VP, Engineering, Physical IP Division
Tuesday, June 5 10:30 am – 11:15 am Dr. David Flynn, ARM Fellow
Tuesday, June 5 2:00 pm – 2:45 pm Dr. Rob Aitken, ARM Fellow

Collaboration across the electronics industry is essential to drive greater industry innovation and ensure customer success.  Learn how ARM and the ARM® Connected Community® partners are working together with the world’s leading semiconductor and consumer electronics companies to drive innovative, energy-efficient and high-performance devices that are powering the world around us. Hear presentations on the latest ARM solutions, as well as success stories of collaborative efforts on ARM-based solutions from customers and partners at ARM Booth 1414.

Monday, June 4, 2012

Time Company Presentation Title Presenter
10:00AM ARM Building compute sub-systems Cortex processors with CoreLink 400 system IP Paul Martin, Design Enablement and Alliances Manager
10:30AM Mentor Pre-Silicon, Native Embedded Software Development Solutions Jon McDonald, Strategic Program Manager
11:00AM EVE Hardware/Software Co-verification with EVE and ARM Lauro Rizzatti, GM and WW VP Marketing
11:30AM TSMC
12:00PM - 1:00PM LUNCH BREAK
1:30PM ASTC/Vworks Powered by VLAB – A new generation of Virtual Development Platforms and Products Jay Yantchev, CEO
2:00PM ARM Design for performance at 28nm and below Rob Aitken, Fellow
2:30PM Cadence Delivering Low-Power Mixed-Signal Designs with an Embedded ARM Cortex-M Processor Mladen Nizic, Engineer Director
3:00PM Space Co-design ESL Hardware/Software Codesign for ARM-based FPGA Guy Bois, President Laurent Moss, CTO Gary Dare, General Manager
3:30PM ARM big.LITTLE® System Architecture from ARM: Saving Power through Heterogeneous Multiprocessing and Task Context Migration Brian Jeff, Product Manager
4:00PM Synopsys Early bring-up and optimization of Android stacks for ARM big.LITTLE processing Tom DeSchutter, Sr. Product Marketing Manager, System-Level Solutions
4:30PM ARM An ARM perspective on "what's next" in SoC power management David Flynn, Fellow
5:00PM Atrenta Early PPA Analysis for AMBA-based Designs Dr. Bernard Murphy, CTO
5:30PM Drawing for Apple® TV®

Tuesday, June 5, 2012

Time Company Presentation Title Presenter
10:00AM ARM FinFETs and IP Design Vikas Chandra, Principal Design Engineer
10:30AM Cadence Cadence System-to-Silicon Solution for ARM processors Frank Schirrmeister, Product Management Group Director, System Design and Verification
11:00AM Apache Power Budgeting with RTL Power Models for ARM IP-Based SoC Designs Vic Kulkarni, Senior VP and GM, RTL Business Unit
11:30AM Samsung
12:00PM - 1:00PM LUNCH BREAK
1:30PM Jasper Leveraging Formal Apps to Solve Tough Challenges and Improve Productivity Throughout the Design and Verification Flow

Oz Levia Vice President, Marketing

2:00PM ARM Building better SRAMs Betina Hold, Senior Principal Design Engineer
2:30PM Synopsys Optimized ARM Cortex Processor Performance with Galaxy Implementation Platform Phil Dworsky, Director of Strategic Alliances
3:00PM Zocalo Zocalo Tech: Debugging Assertions Prior to Being Launched in the Verification Flow Robert Biczek, VP Worldwide Sales
3:30PM ARM Getting your ideal debug and trace capabilities with the minimum of fuss Barry Spotts, Sr. Field Applications Engineer
4:00PM Mentor Mentor Graphics Transforms Verification of ARM processor based SoCs Dennis Brophy, Director, Strategic Business Development
4:30PM ARM An ARM perspective on "what's next" in SoC power management David Flynn, Fellow
5:00PM Docea Power ESL power modeling and optimization for ARM based SoC architectures Christophe Lucarz, PhD, Field Application Engineer
5:30PM Drawing for Apple® TV®

Wednesday, June 6, 2012

Time Company Presentation Title Presenter
10:00AM ARM Fast Models in SystemC/TLM design flows Robert Kaye, Technical Specialist
10:30AM Synopsys Discovery™ VIP and Reference Platform for ARM® AMBA® ACE™ Protocol Neill Mullinger, Product Manager, Discovery Verification IP
11:00AM Carbon Design Systems Accelerating the Development and Optimization of ARM-based SoCs Bill Neifert, CTO, Founder
11:30AM GLOBALFOUNDRIES
12:00PM - 1:00PM LUNCH BREAK
1:30PM ARM Advanced standard cell design Paul de Dood, Director Technology - Design Automation
2:00PM Cadence Enabling Faster and Lower Power ARM High-Performance Processors James Davey, Marketing Director
2:30PM ARM big.LITTLE System Architecture from ARM: Saving Power through Heterogeneous Multiprocessing and Task Context Migration Brian Jeff, Product Manager
3:00PM SpringSoft FPGA Prototyping - Debug and Verification with Protolink Sam Miller
3:30PM ARM FinFETs and IP Design Vikas Chandra, Principal Design Engineer
4:00PM Mentor Tessent Support of ARM Cores and Memories: Comprehensive and Integrated Test Solutions Steve Pateras, Product Marketing Director, Silicon Test Products
5:30PM Drawing for Apple® TV®

Conference Speakers

Hear from ARM executives, technology experts, and panelists as they discuss industry trends to help you prepare for the future and stay ahead of the competition.

Date Time Location Type Topic Speaker
Monday, June 4 8:30 AM — 5:30 PM 309 Tutorial Pre-Silicon, Native Embedded Software Development Solutions Robert Kaye, ARM
Tuesday, June 5 8:30 AM — 9:45 AM 102/103 Keynote Scaling for 2020 Solutions Mike Muller, CTO, ARM
Tuesday, June 5 1:30 PM — 3:00 PM 305 Panel System Models – Does One Size Fit All? John Goodenough, ARM
Tuesday, June 5 4:00 PM — 6:00 PM 300 Research Paper Session Exploring Sub-20nm FinFET Design with Predictive Technology Models Saurabh Sinha, ARM
Wednesday, June 6 4:00 PM — 6:00 PM 308 Research Paper Session A QoS-Aware Memory Controller for Dynamically Balancing GPU and CPU Bandwidth Use in an MPSoC Chander Sudanthi, ARM
Thursday, June 7 1:30 PM — 3:00 PM 310 Special Session big.LITTLE System Architecture from ARM: Saving Power through Heterogenous Multiprocessing and Task Context Migration Brian Jeff, ARM
Thursday, June 7 3:30 PM — 5:30 PM 300 Research Paper Session Yielding in an Uncertain World Rob Aitken, ARM

DAC will be held at the Moscone Convention Center in San Francisco, CA.

If you are in the San Jose area and need a worry-free and inexpensive way to get to the Moscone Center, consider taking the bus!

New this year, DAC is providing bus transportation from one location in the San Jose area to the South Lobby of the Moscone center. The buses will run Monday, June 4 - Wednesday, June 6. Parking at the bus pick-up location will be free. Pick-up and departure times are listed below.

The DAC bus program is the least expensive option compared to the Caltrain or BART. Tickets can be included in your conference or booth staff registration.

If you have already pre-registered, go to the link in your confirmation email to add it. If you have not yet registered, click on the tab titled BUS TRANSPORTATION TICKETS during registration before you checkout.

Location:

Cadence Design Systems, Inc.

Parking Lot

2655 Seely Avenue, San Jose, CA 95134

Pick-up times from San Jose to the Moscone Center (approximately 1 hour ride):

7:00AM, 7:30AM & 8:00AM

Departure times from the Moscone Center to San Jose

:6:45PM, 7:15PM & 7:30PM

Buses are tentatively scheduled at three times each morning and evening for your convenience. You will be able to choose your pick-up and departure times during registration. Your Confirmation Email will be required to ride the bus.

To learn more about San Francisco and find out more information about transportation and sites to see while you’re there, visit the DAC website:  www.dac.com

 


Get All of ARM’s Collateral Online!

Check out our 2012 DAC Virtual Totebag

This year, ARM is going to make it easy for you to get the information you want AND help protect the planet.

Rather than toting a heavy bag of brochures, datasheets and whitepapers around the exhibit hall, you can use our new Virtual Totebag to collect, store and share our content and our partners’ materials digitally – at your convenience!

It’s easy to use Virtual Totebag.  Simply TEXT “VTB 9714” to 313131 and the document is immediately stored in your account.

Go to virtualtotebag.com to access your documents, search and browse all ARM and partner content.