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Design Automation Conference (DAC)

Venue:

Moscone Convention Center

Location:

747 Howard Street, San Francisco, CA

Date:

03 June 2012 - 07 June 2012

Room/Booth/Stand:

1414

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The Design Automation Conference is the world's leading technical conference and tradeshow on electronic design and design automation. DAC is where the IC Design and EDA ecosystem learns, networks, and does business. DAC is also where the latest technical research is presented. DAC covers all topics related to the design of complex systems on chip: Embedded system design down to physical layout verification. Now in its 49th consecutive year, DAC is the most respected name in the chip design community.

Exhibit Hours

Monday, June 4Tuesday, June 5Wednesday, June 6
9:00 am - 6:00 pm9:00 am - 6:00 pm9:00 am - 6:00 pm

ARM Booth 1414

Collaboration across the electronics industry is essential to drive greater industry innovation and ensure customer success. Learn how ARM and the ARM Connected Community Partners are working together with the world's leading semiconductor and consumer electronics companies to drive innovative, energy-efficient and high-performance devices that are powering the world around us. Hear presentations on the latest ARM® solutions, as well as success stories of collaborative efforts on ARM technology-based solutions from customers and partners. Visit our booth to view demos on ARM processor technologies and how to more quickly optimize these solutions for your designs.

NEW at DAC! ARM Connected Community Pavilion - Booth 802

DAC and ARM have partnered to bring to DAC the ARM Connected Community Pavilion, where you'll be able to see some of the latest innovations from ARM's EDA and Embedded Partners. Stop by to check out their solutions and become eligible for a special ARM giveaway. Participating partners include:


CC Pavilion Partner NamePartner Product name in demoARM technology promoted in demoRecent ARMFlix video or ARM blog
Apache Design, Inc.VirtualizerARM big.LITTLE™ processingApache RTL Power Methodology - ARM TechCon 2011
AtrentaSpyGlass® PhysicalAMBA DesignerEarly Power, Performance, Area Anysis & AMBA Designer: A Winning Combo
CadenceSystem to Silicon Solutionbig.LITTLE processing, Cortex-M, Cortex-ACadence System Development Suite - Design West (ESC) 2012
Carbon Design SystemsSoC Designer PlusARM® Cortex™-A, Cortex-R, Cortex-M series and Classic Processors, ARM CoreLink™, ARM big.LITTLE™ processingARM Performance Analysis Made Easy
EVEZeBu-ServerARM ISS, ARM SystemGenerator, ARM VSTREAM, ARM Cortex DAP, ARM RealViewEVE Emulation Systems for Complex SoC Designs - Design West (ESC) 2012
Jasper Design AutomationJasper Gold AppsAll AMBA protocolsJasper Design – ARM TechCon 2011
Mentor GraphicsTessent® TestKompress®
Tessent® Diagnosis
Tessent® MemoryBIST
ARM core and Artisan® memory test interfacesMentor Graphics Design-for-Test - Design West (ESC) 2012
Space Codesign
Systems Inc.
SpaceStudioARM Cortex-A9, ARM Fast Models
SynopsysVirtualizerARM big.LITTLE™ processingSynopsys Virtual Prototyping – ARM TechCon 2011
VWorksVLAB, GenesisARM ProcessorsVirtual Platforms Accelerate Embedded Software Development
Zocalo TechZazzbig.LITTLE processing

The ARM Connected Community is a global network of more than 900 companies aligned to provide a complete solution, from design to manufacture and end use, for products based on the ARM architecture.

ARM and Cadence - Booth 1930

DATETOPICSPEAKERTIMELOCATION
Monday, June 4Design for Performance at 28nm and BelowRob Aitken, Fellow10:00 amCadence booth
Tuesday, June 5ARM Fast Models at the Heart of Virtual PrototypingRobert Kaye, Technical Specialist11:00 amCadence booth
Tuesday, June 5Overcoming the Challenges of Embedding Ultra Low-Power, ARM 32-bitProcessors into Analog/Mixed-Signal Designs Register Now: www.cadence.comDominic Pajak, Product Marketing12:00 pm – 1:00 pm (doors open and food is served at 11:30 am)270-276 (Moscone Convention Center)
Tuesday, June 5ARM big.LITTLE™ processing: Saving Power through HeterogeneousMultiprocessing and Task Context MigrationBrian Jeff, Product Manager12:30 pmCadence booth
Tuesday, June 5The new ARM Cortex™-M0+ ProcessorDominic Pajak3:00 pmCadence booth
Wednesday, June 6

Breakfast Panel

The Path to Yielding at 2(x)nm and Beyond

Dipesh Patel, Deputy General Manager and VP, Engineering, Physical IP Division8:00 am – 9:00 am (doors open and breakfast is served at 7:30 am)270-276 (Moscone Convention Center)
Wednesday, June 6ARM® Cortex™ Processor Optimization Pack™ solutions – Speeding time to market for technology-leading implementationsJohn Ford, Director Product Marketing, Physical IP Division2:3 0pmCadence booth

ARM and ChipEstimate - Booth 1202

DATETOPICSPEAKERTIME
Monday, June 4Opening Keynote – Realizing the Next Wave of Smart DevicesJohn Heinlein11:30 am
Monday, June 4IP Talks! –ARM Embedded Software 2.0Will Tu, Director of Business Development4:30 pm

Join us at a cocktail reception immediately following Will's presentation

Tuesday, June 5IP Talks! – ARM big.LITTLE processing: Saving Power through HeterogeneousMultiprocessing and Task Context MigrationBrian Jeff, Product Manager3:30 pm
Wednesday June 6IP Talks! –The new ARM Cortex™-M0+ ProcessorDominic Pajak4:00 pm

ARM and Duolog - Booth 1520

DATETOPICSPEAKERTIME
Tuesday, June 5

'Integration Forum' Panel

SoC Integration – What's all the fuss about?

Paul Martin2:30 pm
Wednesday, June 6IP Standardization –What's in it for me?Paul Martin2:30 pm

ARM and GLOBALFOUNDRIES - Booth 303

The ARM® Artisan® physical IP platforms deliver optimized IP for best-in-class processor implementations on GLOBALFOUNDRIES manufacturing processes. These platforms are comprised of easy-to-use logic libraries, memory compilers and interface IP offering System-on-Chip (SoC) designers the ability to balance performance, power, and area for optimal SoC designs and reduced time-to-market. Check out a demo of an ARM Processor Optimization Pack™ (POP) solutions optimized for GLOBALFOUNDRIES' 28nm SLP process technology.

Leveraging the ARM Cortex™-A9 Processor Optimization Pack™ (POP) Solution on GLOBALFOUNDRIES' 28nm SLP
Monday, June 4, 11:00 am - 12:00 pm
Wednesday, June 6, 12:00 pm - 1:00 pm


ARM and Mentor Graphics - Booth 1530

Monday, June 4
Panel: The Hitchhiker's Guide to Multi-Patterning
ARM Speaker: Dr. Rob Aitken, R&D Fellow
2:00 - 3:00 pm
Location: Mentor Booth #1530

Tuesday, June 5
10th Annual ESL Symposium Panel The ESL Hotspot - Where Software and Hardware Meet ARM Panelist: John Goodenough, VP Design Technology and Automation
12:00 pm - 1:30 pm
Location: Convention Center; Gateway Ballroom, #104

Panel: Fasten Your Seatbelt -- We're Going to 14nm!
ARM Speaker: Dr. Dipesh Patel, Deputy General Manager, Physical IP Division
2:00 pm - 3:00 pm
Location: Mentor Booth 1530


ARM and Mentor Verification Academy - Booth 1514.

Monday, June 4
An Introduction to AMBA 4 AXI Coherency Extensions (ACE) and Verification Challenges ARM
Speaker: Paul Martin, Design Enablement and Alliances Manager
4:00 pm


ARM and Samsung - Booth 2001

High Performance and Power Efficiency with ARM Artisan Physical IP ARM Speaker: Ron Moore, Director, Strategic Accounts Marketing
Monday, June 4, 1:30 pm - 2:00 pm
Wednesday, June 6, 4:30 pm - 5:00 pm


ARM and Synopsys - Booth 1130

Tuesday, June 5
Joint Breakfast with GLOBALFOUNDRIES, Samsung and Synopsys
Breaking Through Barriers: High Performance and Energy Efficient ARM Powered® SoCs at 32/28nm and 20nm
ARM Speaker: John Heinlein
7:15 am - 8:45 am
Location: Marriott Marquis / Golden Gate A


ARM and TSMC - Booth 2430

The ARM® POP: Fast Track to High-Performance Cortex-A15 Processor Implementation on TSMC 28nm Processes
ARM Speaker: Leah Schuth, Technical Marketing Manager, Physical IP Division
Monday, June 4, 4:30 pm - 4:40 pm
Tuesday, June 5, 10:00 am - 10:10 am
Wednesday, June 6, 2:00 pm - 2:10 pm

Ask the Experts!

Here's your chance to pick the brains of leading ARM technologists over a free cup of coffee. Have questions about advanced power management, low power design, implementation and verification, what's next in low power IP deployment, FinFETs or AoCV among other topics? Take a break in the Ask the Experts' section of the ARM Connected Community Pavilion, where you will find free coffee and lively conversation:

DATETIMEEXPERT!
Monday, June 410:30 am – 11:15 amDr. Rob Aitken, ARM Fellow
Monday, June 42:00 pm – 2:45 pmDr. David Flynn, ARM Fellow
Monday, June 43:00 pm – 3:45 pmDr. Dipesh Patel, Deputy General Manager and VP, Engineering, Physical IP Division
Tuesday, June 510:30 am – 11:15 amDr. David Flynn, ARM Fellow
Tuesday, June 52:00 pm – 2:45 pmDr. Rob Aitken, ARM Fellow

Collaboration across the electronics industry is essential to drive greater industry innovation and ensure customer success.  Learn how ARM and the ARM® Connected Community® partners are working together with the world’s leading semiconductor and consumer electronics companies to drive innovative, energy-efficient and high-performance devices that are powering the world around us. Hear presentations on the latest ARM solutions, as well as success stories of collaborative efforts on ARM-based solutions from customers and partners at ARM Booth 1414.

Monday, June 4, 2012

TimeCompanyPresentation TitlePresenter
10:00AMARMBuilding compute sub-systems Cortex processors with CoreLink 400 system IPPaul Martin, Design Enablement and Alliances Manager
10:30AMMentorPre-Silicon, Native Embedded Software Development SolutionsJon McDonald, Strategic Program Manager
11:00AMEVEHardware/Software Co-verification with EVE and ARMLauro Rizzatti, GM and WW VP Marketing
11:30AMTSMC
12:00PM - 1:00PMLUNCH BREAK
1:30PMASTC/VworksPowered by VLAB – A new generation of Virtual Development Platforms and ProductsJay Yantchev, CEO
2:00PMARMDesign for performance at 28nm and belowRob Aitken, Fellow
2:30PMCadenceDelivering Low-Power Mixed-Signal Designs with an Embedded ARM Cortex-M ProcessorMladen Nizic, Engineer Director
3:00PMSpace Co-designESL Hardware/Software Codesign for ARM-based FPGAGuy Bois, President Laurent Moss, CTO Gary Dare, General Manager
3:30PMARMbig.LITTLE® System Architecture from ARM: Saving Power through Heterogeneous Multiprocessing and Task Context MigrationBrian Jeff, Product Manager
4:00PMSynopsysEarly bring-up and optimization of Android stacks for ARM big.LITTLE processingTom DeSchutter, Sr. Product Marketing Manager, System-Level Solutions
4:30PMARMAn ARM perspective on "what's next" in SoC power managementDavid Flynn, Fellow
5:00PMAtrentaEarly PPA Analysis for AMBA-based DesignsDr. Bernard Murphy, CTO
5:30PMDrawing for Apple® TV®

Tuesday, June 5, 2012

TimeCompanyPresentation TitlePresenter
10:00AMARMFinFETs and IP DesignVikas Chandra, Principal Design Engineer
10:30AMCadenceCadence System-to-Silicon Solution for ARM processorsFrank Schirrmeister, Product Management Group Director, System Design and Verification
11:00AMApachePower Budgeting with RTL Power Models for ARM IP-Based SoC DesignsVic Kulkarni, Senior VP and GM, RTL Business Unit
11:30AMSamsung
12:00PM - 1:00PMLUNCH BREAK
1:30PMJasperLeveraging Formal Apps to Solve Tough Challenges and Improve Productivity Throughout the Design and Verification Flow

Oz Levia Vice President, Marketing

2:00PMARMBuilding better SRAMsBetina Hold, Senior Principal Design Engineer
2:30PMSynopsysOptimized ARM Cortex Processor Performance with Galaxy Implementation PlatformPhil Dworsky, Director of Strategic Alliances
3:00PMZocaloZocalo Tech: Debugging Assertions Prior to Being Launched in the Verification FlowRobert Biczek, VP Worldwide Sales
3:30PMARMGetting your ideal debug and trace capabilities with the minimum of fussBarry Spotts, Sr. Field Applications Engineer
4:00PMMentorMentor Graphics Transforms Verification of ARM processor based SoCsDennis Brophy, Director, Strategic Business Development
4:30PMARMAn ARM perspective on "what's next" in SoC power managementDavid Flynn, Fellow
5:00PMDocea PowerESL power modeling and optimization for ARM based SoC architecturesChristophe Lucarz, PhD, Field Application Engineer
5:30PMDrawing for Apple® TV®

Wednesday, June 6, 2012

TimeCompanyPresentation TitlePresenter
10:00AMARMFast Models in SystemC/TLM design flowsRobert Kaye, Technical Specialist
10:30AMSynopsysDiscovery™ VIP and Reference Platform for ARM® AMBA® ACE™ ProtocolNeill Mullinger, Product Manager, Discovery Verification IP
11:00AMCarbon Design SystemsAccelerating the Development and Optimization of ARM-based SoCsBill Neifert, CTO, Founder
11:30AMGLOBALFOUNDRIES
12:00PM - 1:00PMLUNCH BREAK
1:30PMARMAdvanced standard cell designPaul de Dood, Director Technology - Design Automation
2:00PMCadenceEnabling Faster and Lower Power ARM High-Performance ProcessorsJames Davey, Marketing Director
2:30PMARMbig.LITTLE System Architecture from ARM: Saving Power through Heterogeneous Multiprocessing and Task Context MigrationBrian Jeff, Product Manager
3:00PMSpringSoftFPGA Prototyping - Debug and Verification with ProtolinkSam Miller
3:30PMARMFinFETs and IP DesignVikas Chandra, Principal Design Engineer
4:00PMMentorTessent Support of ARM Cores and Memories: Comprehensive and Integrated Test SolutionsSteve Pateras, Product Marketing Director, Silicon Test Products
5:30PMDrawing for Apple® TV®

Conference Speakers

Hear from ARM executives, technology experts, and panelists as they discuss industry trends to help you prepare for the future and stay ahead of the competition.

DateTimeLocationTypeTopicSpeaker
Monday, June 48:30 AM — 5:30 PM309TutorialPre-Silicon, Native Embedded Software Development SolutionsRobert Kaye, ARM
Tuesday, June 58:30 AM — 9:45 AM102/103KeynoteScaling for 2020 SolutionsMike Muller, CTO, ARM
Tuesday, June 51:30 PM — 3:00 PM305PanelSystem Models – Does One Size Fit All?John Goodenough, ARM
Tuesday, June 54:00 PM — 6:00 PM300Research Paper SessionExploring Sub-20nm FinFET Design with Predictive Technology ModelsSaurabh Sinha, ARM
Wednesday, June 64:00 PM — 6:00 PM308Research Paper SessionA QoS-Aware Memory Controller for Dynamically Balancing GPU and CPU Bandwidth Use in an MPSoCChander Sudanthi, ARM
Thursday, June 71:30 PM — 3:00 PM310Special Sessionbig.LITTLE System Architecture from ARM: Saving Power through Heterogenous Multiprocessing and Task Context MigrationBrian Jeff, ARM
Thursday, June 73:30 PM — 5:30 PM300Research Paper SessionYielding in an Uncertain WorldRob Aitken, ARM

DAC will be held at the Moscone Convention Center in San Francisco, CA.

If you are in the San Jose area and need a worry-free and inexpensive way to get to the Moscone Center, consider taking the bus!

New this year, DAC is providing bus transportation from one location in the San Jose area to the South Lobby of the Moscone center. The buses will run Monday, June 4 - Wednesday, June 6. Parking at the bus pick-up location will be free. Pick-up and departure times are listed below.

The DAC bus program is the least expensive option compared to the Caltrain or BART. Tickets can be included in your conference or booth staff registration.

If you have already pre-registered, go to the link in your confirmation email to add it. If you have not yet registered, click on the tab titled BUS TRANSPORTATION TICKETS during registration before you checkout.

Location:

Cadence Design Systems, Inc.

Parking Lot

2655 Seely Avenue, San Jose, CA 95134

Pick-up times from San Jose to the Moscone Center (approximately 1 hour ride):

7:00AM, 7:30AM & 8:00AM

Departure times from the Moscone Center to San Jose

:6:45PM, 7:15PM & 7:30PM

Buses are tentatively scheduled at three times each morning and evening for your convenience. You will be able to choose your pick-up and departure times during registration. Your Confirmation Email will be required to ride the bus.

To learn more about San Francisco and find out more information about transportation and sites to see while you’re there, visit the DAC website:  www.dac.com

 


Get All of ARM’s Collateral Online!

Check out our 2012 DAC Virtual Totebag

This year, ARM is going to make it easy for you to get the information you want AND help protect the planet.

Rather than toting a heavy bag of brochures, datasheets and whitepapers around the exhibit hall, you can use our new Virtual Totebag to collect, store and share our content and our partners’ materials digitally – at your convenience!

It’s easy to use Virtual Totebag.  Simply TEXT “VTB 9714” to 313131 and the document is immediately stored in your account.

Go to virtualtotebag.com to access your documents, search and browse all ARM and partner content.