From Gaming to Grand Designs: ARM Enlighten Technology Expands Into New Markets
Cambridge, UK, May 10, 2016 – Geomerics, an ARM company, announced today that its Enlighten™ real-time lighting technology, used in major gaming titles such as Star Wars™ Battlefront™, is now being deployed to create virtual show homes for the international property market. It has licensed its technology to Yugen, an Australian company who create architectural visualizations for developers selling properties off plan or for investors who are unable to visit a site. To allow a fully immersive buyer experience, Yugen create 3D virtual models using Unreal® Engine 4 and Enlighten that allow clients to view a property day or night or change any design element in real-time, enabling them to see immediately how each change affects the property’s lighting.
“The biggest challenge in creating life-like 3D visualizations is the time it takes to render out the lighting. The result of changing objects in a scene has historically taken hours to see,” said Jeremy Santi, Director of Yugen. “Enlighten’s real-time feedback allows our environments to become a fully dynamic experience for our clients and significantly reduces the time it takes to produce lighting effects.”
“Enlighten technology will allow Yugen’s customers to experience the feel of a finished property and create full interior designs before any foundations have been laid,” said Chris Porthouse, vice president, gaming middleware, ARM. “It doesn’t matter where they are located in the world, buyers will now be able to see exactly what they are investing in and make subtle changes in real-time until they get exactly what they want. These real-time photorealistic, interactive visualizations can provide huge value for developers, builders and project marketers alike.”
High quality, real-time global illumination – how light interacts with objects in a scene – is critical for digital visualizations. Evermotion, the largest content creator for the architecture visualization space, recently conducted research that illustrates the high demand for this technology in the architectural, engineering and construction sector. In a survey of over 500 customers including architects, architectural visualization artists and designers, it found that over half of respondents saw dynamic global illumination as an important asset for their industry.
“We are seeing increasing demand for architectural visualization scenes made with game technologies. Arch-viz artists value scene interactivity and exploration, while requiring the highest quality photorealistic visuals,” said Pawel Gajlewicz, CEO, Evermotion. “Today, with the latest game engines and dynamic global illumination solutions, the architectural visualization community is getting closer to its final goal - producing outstanding, photorealistic presentations of yet unbuilt spaces.”
Notes to Editors
See further examples of Geomeric’s Enlighten technology at http://yugen.com.au. For more information about Enlighten, visit www.geomerics.com.
+44 7795 363057
PR Manager, US and EMEA, ARM
+44 1223 405244/ +44 7788 249712
Director of PR, US and EMEA, ARM
ARM (LSE: ARM, NASDAQ: ARMH) designs technology at the heart of the world's most advanced digital products. We are enabling the development of new markets and transformation of industries and society, invisibly creating opportunity for a globally connected population. Our scalable, energy-efficient processor designs and related technologies deliver intelligence wherever computing happens, ranging from sensors to servers, including smartphones, tablets, digital TVs, enterprise infrastructure and the Internet of Things.
Our innovative technology is licensed by ARM Partners who have shipped more than 80 billion System on Chip (SoCs) containing our intellectual property. Together with our Connected Community, we are breaking down barriers to innovation for developers, designers and engineers, ensuring a fast, reliable route to market for leading electronics companies. Learn more and join the conversation at http://community.arm.com.
Yugen builds interactive 3D spaces for the property industry. We deliver cutting-edge virtual reality experiences for both residential and commercial real estate, supplemented by traditional high-end 3D stills and video fly-throughs. Yugen provides interactive sales tools that allow next generation communication with potential clients. Our dynamic environments are streamed globally online.
Yugen was founded in Melbourne, Australia with the view to servicing the fast growing Asian region. We have an increasingly global footprint and a team that spans Europe, North and South America. For more information and a preview of our interactive spaces please visit http://www.yugen.com.au/
All information is provided "as is" and without warranty or representation. This document may be shared freely, attributed and unmodified. ARM is a registered trademarks of ARM Limited (or its subsidiaries). All other brands or product names are the property of their respective holders. © 1995-2016 ARM Group.
Arm technology is at the heart of a computing and connectivity revolution that is transforming the way people live and businesses operate. Our advanced, energy-efficient processor designs have enabled intelligent computing in more than 160 billion chips and our technologies now securely power products from the sensor to the smartphone and the supercomputer. In combination with our IoT device, connectivity and data management platform, we are also enabling customers with powerful and actionable business insights that are generating new value from their connected devices and data. Together with 1,000+ technology partners we are at the forefront of designing, securing and managing all areas of compute from the chip to the cloud.
All information is provided "as is" and without warranty or representation. This document may be shared freely, attributed and unmodified. Arm is a registered trademark of Arm Limited (or its subsidiaries). All brands or product names are the property of their respective holders. © 1995-2020 Arm Group.