ARM TechCon 2013
Venue:
Santa Clara Convention Center
Location:
Santa Clara, CA
Date:
29 October 2013 - 31 October 2013
Room/Booth/Stand:
ARM TechCon™ is one of the fastest growing events in the industry. In 2013, we expect up to 5000 hardware and software engineers attended the three-day conference. The event, supported by over 85 Connected Community Partners, provides 150 hours of presentations and tutorials aimed at enabling you to optimize your ARM IP-based design. The show floor features product demonstrations and hands-on workshops fostering the perfect networking environment to Connect, Collaborate and Create future ARM Powered® devices.
Here are the top 10 reasons you can't miss this year's event
- Unparalleled opportunities to access the world's leading technical minds in enterprise, IoT and software under one roof in a world class conference program. A FREE Expo Pass providing access to expo hall, keynotes, networking events, and sponsored sessions
- Exclusive access to trending design strategies, methodologies, and tools for building ARM(R)-based products through technical sessions, hands-on labs, exhibits, demonstrations and panel discussions
- Connect with Industry luminaries including Simon Segars – ARM, Daniel Kraft – FutureMed, Bill Veghte – HP, and Nandini Romani - Oracle
- Network opportunities with design engineers and software developers utilizing ARM technology
- Collaborate directly with ARM Connected Community Partners the most extensive and open ecosystem in the world
- Meet with ARM Executives, System Architects, and Fellows to assist you with your ARM-based strategies
- Obtain insights into new burgeoning markets including enterprise deployment and servers for the 21st century, IoT and connected intelligence between machine and consumer and transformative technologies for education and energy
- Experience the introduction of ARM's newest accreditation as part of the AAE Program – and design to win!
- Prizes, giveaways, and special activities
- Be part of the launch of an exclusive new way to connect 24/7 to the advice and community of partners in the worldwide ecosystem – watch this space
For registration information and further details, please visit the ARM TechCon 2013 website
ARM TechCon 2013 will be held at:
Santa Clara Convention Center
5001 Great America Pkwy, Santa Clara, CA
(408) 748-7000
Keynote Speakers
Tuesday, October 29 - 9:00am – 9:55am
Bill Veghte – Executive VP and General Manager Enterprise Group, Hewlett-Packard Company
Wednesday, October 30 – 9:00am – 10:00am
Simon Segars – CEO, ARM
Wednesday, October 30 – 4:30pm – 5:00pm
Daniel Kraft, Health Science Innovator
Conference Program
Tuesday, October 29:
9:00am – 4:20pm PDT
Wednesday, October 30:
9:00am – 7:00pm PDT
Thursday, October 31:
9:00 am – 4:20pm PDT
Expo Hours
Wednesday, October 30:
10:00am – 4:30pm PDT
Thursday, October 31:
10:00am – 4:00pm PDT
ARM TechCon will offer over 150 hours of presentations and exhibits from 85 ARM Connected Community partners – click here to see the whole agenda.
Tuesday, October 29, 2013
Accelerating Hardware Development
| Time | Title | Number | Room | Speaker |
| 2:30 pm-3:20 pm | Modeling Physical Effects During Logical Synthesis to Improve Timing and Reduce Power | ATC-118 | Grand Ballroom A | Jonathan Tong, Engineering Manager, ARM Ltd. |
| 3:30 pm-4:20 pm | Drive Down System Power and Bandwidth with ARM Multimedia IP | ATC-124 | Grand Ballroom A | Sean Ellis, Senior Principal Engineer, ARM Ltd. |
Accelerating Software Development
| Time | Title | Number | Room | Speaker |
| 11:30 am-12:20 pm | Memory-Access Ordering in Complex Embedded Systems | ATC-107 | Grand Ballroom D | Chris Shore, Training and Education Manager, ARM |
Kickstarting ARM Embedded Development
| Time | Title | Number | Room | Speaker |
| 10:30 am-11:20 am | Cortex-M for Beginners | ATC-102 | Grand Ballroom C | Joseph Yiu, Embedded Technology Specialist, ARM |
Marrying Software and Hardware in Multicore Design
| Time | Title | Number | Room | Speaker |
| 3:30 pm-4:20 pm | Moving big.LITTLE Toward Fully Heterogeneous Global Task Scheduling | ATC-127 | Grand Ballroom E | Brian Jeff, Product Manager, ARM |
Maximizing Chip Energy Efficiency
| Time | Title | Number | Room | Speaker |
| 1:30 pm-2:20 pm | Strategic Analog Power Management IP for Systems on a Chip | ATC-116 | Grand Ballroom F | Bal Sandhu, Engineer, ARM Inc. |
Stacking Up for High Performance Design
| Time | Title | Number | Room | Speaker |
| 3:30 pm-4:20 pm | Server Solutions from ARM | ATC-129 | Grand Ballroom B | Ian Forsyth, Senior Product Marketing Manager, High Performance Application Processors, ARM |
Wednesday, October 30, 2013
Accelerating Hardware Development
| Time | Title | Number | Room | Speaker |
| 10:30 am-11:20 am | Measure and Optimize System Performance of a Smartphone RTL Design | ATC-200 | Grand Ballroom A | William Orme, Strategic Marketing Manager, ARM |
| 3:30 pm-4:20 pm | ARM's PPA: More Than Just Three Numbers | ATC-224 | Grand Ballroom A | Raviraj Mahatme, Platform Marketing Manager, ARM |
Accelerating Software Development
| Time | Title | Number | Room | Speaker |
| 3:30 pm-4:20 pm | Keil RTX RTOS: A Really Free RTOS | ATC-225 | Grand Ballroom D | Bob Boys, Product Manager, ARM |
Applying New Technologies to New Opportunities
| Time | Title | Number | Room | Speaker |
| 11:30 am-12:20 pm | GPU Computing with ARM Mali-T600: Applications and Use Cases | ATC-209 | Grand Ballroom E | Roberto Mijat, Visual Computing Marketing Manager, ARM |
| 1:30 pm-2:20 pm | Cortex-R Architecture for Integrated Control and Safety Applications | ATC-215 | Grand Ballroom E | Simon Craske, ARM Architect Lead, Embedded Processing, ARM |
Creating the Next Gen Mobile Platform
| Time | Title | Number | Room | Speaker |
| 10:30 am-11:20 am | Deferred Rendering on Mali GPUs | ATC-205 | Grand Ballroom B | Jan-Harald Fredriksen, SW Architecture Team Lead, ARM |
| 1:30 pm-2:20 pm | Sensor Fusion, Sensor Hubs, and the Future of Smartphone Intelligence | ATC-217 | Grand Ballroom B | David Maidment, Mobile Segment Manager, ARM |
| 2:30 pm-3:20 pm | Building the Highest-Efficiency, Lowest-Power, Lowest-Cost Cortex-A12-Based Mobile Devices | ATC-223 | Grand Ballroom B | William Orme, Strategic Marketing Manager, ARM |
| 3:30 pm-4:20 pm | Extended System Coherency for Mobile and Beyond | ATC-229 | Grand Ballroom B | Neil Parris, Interconnect Product Manager, ARM |
Next Generation Networking — Rise of Software Defined Networking
| Time | Title | Number | Room | Speaker |
| 10:30 am-11:20 am | Networking Solutions from ARM | ATC-204 | Grand Ballroom F | Ian Forsyth, Senior Product Marketing Manager, High Performance Application Processors, ARM |
| 3:30 pm-4:20 pm | Exploring ARM's Cache-Coherent Network Technology for Exponential Dataflow Growth | ATC-228 | Grand Ballroom F | Ian Forsyth, Senior Product Marketing Manager, High Performance Application Processors, ARM |
Taming the IoT Frontier
| Time | Title | Number | Room | Speaker |
| 10:30 am-11:20 am | Practical Lessons for IoT Projects | ATC-202 | Grand Ballroom C | Amyas Phillips, Research Entrepreneur, ARM |
| 11:30 am-12:20 pm | Low-Power Cellular-Connected IoT Devices | ATC-208 | Grand Ballroom C | David Maidment, Mobile Segment Manager, ARM |
Thursday, October 31, 2013
Accelerating Software Development
| Time | Title | Number | Room | Speaker |
| 2:30 pm-3:20 pm | Graphics Demos: Behind the Pixels--Utilizing | ATC-317 | Grand Ballroom D | Stacy Smith, Developer Education Tech Lead/ Senior Developer, ARM, Inc. |
| 3:30 pm-4:20 pm | Open Source: To Comply or Not to Comply? | ATC-322 | Grand Ballroom D |
Building a Foundation for Safety and Security
| Time | Title | Number | Room | Speaker |
| 1:30 pm-2:20 pm | TrustZone-Ready and GlobalPlatform-Based TEE: the Foundations for Trusted Services | ATC-314 | Grand Ballroom F | Rob Coombs, Director of Strategic Alliances & Ecosystem, SSD, ARM |
Kickstarting ARM Embedded Development
| Time | Title | Number | Room | Speaker |
| 10:30 am-11:20 am | Introduction to ARM | ATC-302 | Grand Ballroom C | Chris Shore, Training and Education Manager, ARM |
Optimizing System Software Blocks
| Time | Title | Number | Room | Speaker |
| 11:30 am-12:20 pm | CMSIS DSP Library: Optimization of DSP Operations on the Cortex-M4 | ATC-308 | Grand Ballroom E | Ian Johnson, Product Manager, ARM |
| 1:30 pm-2:20 pm | Efficient C Code for ARM Devices | ATC-313 | Grand Ballroom E | Chris Shore, Training and Education Manager, ARM |
Show off with ARM!
ARM technology-based products help keep you connected 24/7, let you build more efficient embedded devices, program innovative software, and much more. Show us how ARM lets you create intelligence and you could win a Samsung Galaxy Note 3 and Gear smartwatch!
ARM technology is everywhere and it's diverse, so get creative!
Submit your entries by Oct 18, 2013 and vote for your favorites from Oct 22 – 30, 2013.
The video and photo finalists will be shown to attendees and industry leaders at this year's ARM Technology Conference!
.jpg "Developer Summit at ARM TechCon")
Developer Summit at ARM® TechCon™, October 29 – 31, 2013
Join ARM at the Developer Summit, in conjunction with ARM® TechCon™, October 29 – 31 at the Network Meeting Center at the TechMart in Santa Clara, CA. The Developer Summit offers technical talks and hands-on workshops presenting solutions, tools and information developers need to develop successfully on ARM-based technology. ARM experts and a growing list of partners such as Goo Technologies, Blackberry, DSP Concepts, Google, and eyeSight are preparing to deliver the latest in the areas of applications, gaming, UI, GPU compute, embedded and enterprise. The Developer Summit is an ARM-hosted event and is free to presenters and attendees. Click here to register online for the Developer Summit. For further information, please contact Desiree Joplin.
ARM Accredited MCU Engineer (AAME) Program at ARM TechCon 2013 – Tuesday, October 29, 2013
10:30 am – 6:00 pm
Grand Ballroom G
Speakers: David Cabanis, Senior Technical Consultant - Doulos, Daniel Dearing, Engineering Qualifications Manager - ARM, Chris Shore, Training Product Manager - ARM, Ronan Synnott, Senior Field Applications Engineer - ARM
Following on from the success of our one-day AAE training session at TechCon 2012, this year at TechCon the AAE program team will be delivering another day of free training. ARM has recently launched a new accreditation as part of its AAE program. The new “ARM Accredited MCU Engineer” (AAME) accreditation will focus on software aspects of ARMv6-M and ARMv7-M (Cortex®-M) architectures and is aimed primarily at embedded MCU software engineers who are familiar with the ARM Cortex-M series and want to demonstrate their knowledge of ARM MCU technology. Visit ARMTechCon.com for further information and to register for this exciting event.
PIPD Sponsored Sessions – Wednesday, October 30, 2013
10:30 am – 2:30 pm
Mission City Ballroom B1
Speaker - Gus Yeung, Vice President and Fellow, Advance Product Development, ARM Physical IP Division - ARM, Inc.
From 40nm to 14nm FinFET: Production-Ready for Mobile and Enterprise
This focused session will provide a series of presentations and case studies on SoC implementation with ARM Physical IP, covering process technologies including 40nm, 28nm and 14nm. Structured from the engineer’s perspective, case studies by ARM partners about their implementation silicon successes will be presented and followed with an interactive question and answer session. The session covers three interesting topic areas; ARM POP IP technology core-hardening acceleration for Cortex CPU and Mali GPU, Artisan next-generation memory compilers, and a special announcement by ARM Foundry Partner, Samsung.
Kick Starting IoT – Thursday, October 31, 2013
10:30 am – 1:30 pm
Mission City Ballroom B1
Speakers: Nick Ludlam, CTO - Berg, Eric Pan, CEO - Seed Studios, Zach Shelby, Director of Technology - ARM, Simon Ford, Director IoT Platforms - ARM
Discover how open-source hardware, crowd-funding and agile manufacturing is enabling “Indie Products”, and how you can bring your idea to market. Get the essentials on creating IoT products using ARM Cortex-M microcontrollers using ARM mbed. Connect with the experts on embedding Bluetooth Smart, Cellular and Mesh connectivity into your design. Get your hands on the hardware in the afternoon session at TechMart. Visit ARMTechCon.com for further information and to register for this exciting event.
ARM Theater Schedule @ TechCon 2013
Leading in New Markets for Mobile Computing – Wednesday, October 30, 2013
11:30 am – 12:00 pm
Expo Show Floor Theater
Panelists: Mohit Bhushan, VP and GM for US Corporate Marketing – MediaTek, Ian Ferguson, VP of Segment Marketing – ARM Moderator: Jim McGregor, founder - TIRIAS Research.
MediaTek Inc., the leading fabless semiconductor company is at the cutting edge of massive change and innovation in the mobile computing space. Together with a panel of experts this session will discuss what is needed to lead in the mobile computing space. They will discuss what is needed to deliver, at all price points and in all global markets and discuss the insights around consumers future wants and needs. ARM will outline the technology advancements to anticipate future intelligence in everything electronic in an always on and always connected world. It promises to be a fast paced, lively and interesting insight into what’s needed to differentiate and succeed in this space.
Software Defined Success Factors: Opportunities to Adapt and Scale with SDN/NFV for a Virtualized World – Wednesday, October 30, 2013
3:30 pm – 4:00 pm
Expo Show Floor Theater
Panelists: Bob Monkman, Enterprise Networking Segment Manager – ARM, Tareq Bustami: VP & GM - Product Management, Networking - Freescale Semiconductor, Raghu Kondapalli, Director of Strategy - LSI Corporation
Network operators are faced with enormous challenges from the explosion of data growth out-strapping their ability to absorb the costs of network expansion in the current paradigm, to the rapid expansion of new entrants and revenue-generating services concepts changing the business models needed to remain competitive. New technology paradigms such as Software-Defined Networking (SDN), and related industry initiatives such as the mobile operator’s Network Function Virtualization (NFV) working group are demonstrating great promise in how new techniques for network virtualization can lower both CAPEX and OPEX, increase network agility and accelerate new revenue-generating service velocity. There is tremendous opportunity for innovation in software and in hardware evolving at a dizzying pace in open source initiatives and industry working groups across the spectrum. Our panelists represent solutions in this spectrum and discuss both the opportunity, the challenges and their perspective on the way forward in this fascinating evolution of the connected world.
Unleashing the possibilities of Heterogeneous Multi Processing with Samsung Exynos Processor - Thursday, October 31, 2013
12:30 pm – 1:00 pm
Expo Show Floor Theater
Speakers: Ian Huh, Director Mobile Solution Marketing Group - System LSI Business
As the consumer continues to demand higher graphic performance and advanced features in their mobile devices, the SoC designer struggles to ensure optimal task allocation and performance with minimal power consumption. Heterogeneous Multiprocessing (HMP) and big.LITTLE technology enables dynamic configuration of multiple processors to maximize the performance while delivering optimal energy efficiency. Samsung introduced the new Exynos 5 Octa processor with Heterogeneous Multiprocessing (HMP) and ARM big.LITTLE technology for the first time in the industry this year. This session will review the concept of HMP and analyze the challenges and benefits of a multiprocessor design by detailing the design process of the Samsung Exynos 5 Octa processor.
VIRTUAL TOTEBAG – Fast and Easy Way to Receive ARM and Partner Content Digitally!
ARM is making it easy for you to get the information you want AND reducing the carbon footprint. Rather than toting a heavy bag of brochures, datasheets and whitepapers around the exhibit hall, you can use our new Virtual Totebag to collect, store and share our content and our Partners’ materials digitally – at your convenience! It's easy to use Virtual Totebag. Simply TEXT "VTB 10446" to 313131 and the document is immediately stored in your account. Go to virtualtotebag.com to access your documents, search and browse all ARM and Partner content.
