Using the Ethos™ Trademark

Please use the above trademark in accordance with the Arm trademark use guidelines. In addition, please follow the Arm branding guidelines if you hold a valid trademark licence from Arm.

Symbol:

Approved nouns:

brand
core
machine learning processor
microprocessor
ML processor
neural network processor
neural processing unit
NPU
processor
SoC
trademark

Use format:

Arm® Ethos™ [product name] and/or [approved noun]

e.g. Arm® Ethos™-N77

You do not always have to use an approved noun after the Ethos trademark if it is followed by a product name.


Always use the Ethos trademark preceded by the Arm trademark in its first use, i.e. Arm® Ethos™. You do not have to use the Arm trademark in each subsequent use of the Ethos trademark.

Notice:

Arm and Ethos are registered trademarks or trademarks of Arm Limited (or its subsidiaries) in the US and/or elsewhere. 

Use examples for Ethos trademark

Example

Correct use

Incorrect use

#1

Arm® Ethos-N77 NPU

Arm® Ethos®-N77 NPU
Arm® ethos-N77 NPU

#2

…part of the Arm® Ethos™ ecosystem

…part of the Arm Ethos

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