MEDIA ALERT: ARM and Partners Show IoT Runs on ARM at Embedded World 2013

February 20, 2013

WHEN:  26th – 28th February

WHERE:  Hall 4, stand 336, Embedded World, Nuremberg, Germany

WHAT:  ARM and more than 100 ARM Connected Community members, will demonstrate once again that ARM is the architecture of choice for embedded applications.

  • Where’s ARM?
    ARM Powered® products will be everywhere at Embedded World. To illustrate the breath of ARM technology-based products at the show ARM is offering attendees the chance of winning a Samsung Chromebook, Nexus 10 tablet or Samsung Galaxy Note. All attendees have to do is find ARM Powered products being showcased in partner booths, take photos of their favorites and tweet them with the hashtag #WheresARM. There will be daily prizes given out at 4pm each day.
  • Internet of Things
    The theme for this year’s ARM presence at Embedded is ‘Connected Intelligence’ highlighting the fact that the Internet of Things requires intelligent processor solutions to enable devices to be connected, managed and analysed in the cloud and on mobile devices. The ARM ecosystem is uniquely positioned to provide the required technology and the ARM booth will feature a number of ARM microcontroller-based demonstrations to prove that the Internet of Things runs on ARM An IoT wall will feature a number of IoT devices from ARM partners  AlertMe, a home monitoring and control system, AquaMW, a smart water and smart energy monitoring system, and a Boston server, connected by Neul technology that effectively recycles the white space airwave, to provide an example of a complete IoT system.

    Cadence will also be demonstrating their Virtuoso design environment to add processing and connectivity to analog systems, while Oracle will be demonstrating Java ME Embedded for smart sensors.
  • ARM Tools
    In addition to displays of ARM development boards and ARM partner single board computer modules, the ARM booth will have live demonstrations of the latest ARM software development tools including the Keil MDK-ARM™ microcontroller development kit, a complete software development environment for all ARM processor-based microcontrollers, the ARM Development Studio 5 (DS-5™) toolchain, a flexible and powerful suite of tools for ARM application processors and SoC devices, and the latest mbed™ tool for rapid prototyping with microcontrollers.  
  • ARM Accredited Engineer
    Attendees will also be able to learn about the ARM Accredited Engineer program and test their knowledge of the ARM architecture by sitting a short mock ARM Accredited Engineer test. A dedicated MCU exam is planned to be available within a few months. Launched in 2012 the program provides evidence of Engineers’ expertise in ARMv7 architecture-based processors.  

WHO: ARM’s team of spokespeople will be on-site at the ARM stand throughout Embedded World to give first hand demos and interviews on ARM technology and breaking news at the show. To book a meeting and demonstration session on the ARM stand, please contact or the following:

Alan Tringham

Rachel Magson   

ARM designs the technology that is at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. Find out more about ARM by following these links:


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