In-vehicle Infotainment

Smartphone Innovation Meets In-Vehicle Reliability

One of the main challenges with infotainment is how to match the experience in the vehicle that users enjoy on their smartphone. Users expect to integrate their consumer electronics seamlessly. A vehicle system has significantly different reliability and safety constraints than usual electronics such as a smartphones, for example touch screen interfaces are replaced with voice interaction and use of the in-car controls to manage content.

An early example of an ARM powered platform in this domain is the Ford Sync 1 and our partners are hard at work with a broad set of even more exciting platforms that will roll out in the coming years. ARM’s expertise in low-energy helps provide maximum performance with the best thermal performance, ingredients necessary to build energy-efficient, extremely low cost telematics and infotainment platforms.

ARM is investing with its partners to standardize the basic software building blocks, to enable the car manufacturers and their supplier to focus on areas of value add and differentiation around the user interface. We are heading towards a future that incorporates simpler advanced user interfaces in the car that provide seamless access to content as a driver moves from their home, to the car and to the office.

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One of the benefits for car manufacturers to switch to electronics for the dashboard and infotainment area of the vehicle is the ability to reprogram a platform to give a different look and feel across the range of vehicles. With the increased safety and reliability concerns associated with designs in this domain, one of the primary challenges is how to stay as current on technology as possible. ARM's viewpoint is that this will require a migration to more modular designs, using secure gateways to ensure that the services inside the vehicle can be accessed reliably from authenticated users of smartphone technology.

One of ARM's main focuses in this space is in creating a common set of software building blocks that can be used by all ARM partners. ARM is a board member of the Genivi consortium which focuses on standardizing Linux tool and distributions of the OS, enabling car manufacturers and their suppliers to focus on their areas of value add, which is typically around the user interface. Of course, one of ARM's strong beliefs is in encouraging choice at all levels of the value chain. Therefore, ARM fully supports the activities of QNX and its ecosystem (currently the largest IVI solution as measured by deployed platforms) and Microsoft's initiatives in this area.


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