Using the Zena™ Trademark

Please use the above trademark in accordance with the Arm trademark use guidelines. In addition, please follow the Arm branding guidelines if you hold a valid trademark licence from Arm.

Symbol:

™

Approved nouns:

auto compute subsystem
automotive compute subsystem
auto CSS
automotive CSS
brand
compute subsystem
CSS
solution
trademark

Use format:

Arm® Zena™ [approved noun] + optional additional term
e.g. Arm® Zena™ CSS Safety, Arm® Zena™ CSS Security, Arm® Zena™ CSS for auto, Arm® Zena™ CSS foundational platform, Arm® Zena™ CSS-based SoCs.

Always use the Zena trademark preceded by the Arm trademark in first use, i.e. Arm® Zena™.

Notice:

Arm and Zena are registered trademarks or trademarks of Arm Limited (or its subsidiaries) in the US and/or elsewhere. 

Use examples for Zena trademark

Example

Correct use

Incorrect use

#1

Arm® Zena™ CSS

Arm® Zena® CSS

#2

Arm® Zena™ CSS Safety

Arm® Zena™ Safety

#3

…part of the Arm® Zena™  CSS

…part of the Arm® Zena™ 
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