Using the CryptoCell™ Trademark

Please use the above trademark in accordance with the Arm trademark use guidelines. In addition, please follow the Arm branding guidelines if you hold a valid trademark licence from Arm.

Symbol:

™

Approved nouns:

brand
cryptographic acceleration
embedded security solutions
hardware based security
hardware root of trust
platform robustness
platform security
root of trust
security infrastructure
security technology
trademark

Use format:

Arm® CryptoCell™ [product name] and/or [approved noun]
e.g. Arm® CryptoCell™-312P

You do not always have to use an approved noun after the CryptoCell trademark if it is followed by a product name.

Always use the CryptoCell trademark preceded by the Arm trademark in its first use, i.e. Arm® CryptoCell™. You do not have to use the Arm trademark in each subsequent use of the CryptoCell trademark.

Notice:

Arm and CryptoCell are registered trademarks or trademarks of Arm Limited (or its subsidiaries or affiliates) in the US and/or elsewhere.

Use examples for CryptoCell trademark

Example

Correct use

Incorrect use

#1

Arm® CryptoCell™-312P

Arm® CryptoCell®-312P
Arm® cryptocell™-312P

#2

…part of the Arm® CryptoCell™ security infrastructure

…part of the Arm CryptoCell