Using the Treasure Data™ Trademark

Please use the above trademark in accordance with the Arm trademark use guidelines. In addition, please follow the Arm branding guidelines if you hold a valid trademark licence from Arm.


Approved nouns:

customer data management
customer data platform
data management
enterprise CDP

Use format:

Arm® Treasure Data™ [product name] and/or [approved noun]

e.g. Arm® Treasure Data™ Customer Data Platform

You do not always have to use an approved noun after the Treasure Data trademark if it is followed by a product name.

Always use the Treasure Data trademark preceded by the Arm trademark in its first use, i.e. Arm® Treasure Data™. You do not have to use the Arm trademark in each subsequent use of the Treasure Data trademark.


Arm and Treasure Data are registered trademarks or trademarks of Arm Limited (or its subsidiaries) in the US and/or elsewhere. 

Use examples for Treasure Data trademark


Correct use

Incorrect use


Arm® Treasure Data™ CDP

Arm® Treasure Data® CDP
Arm® Treasure Data CDP


Arm® Treasure Data™  customer data platform

Arm® Treasure Data™ microprocessor

"microprocessor" is not an approved noun

Permission Request