Annual ARM Technology Conference ups the Ante With the First Techcon of a New Era

09 November 2010

The ARM Technology Conference features industry luminaries, compelling discussions on the future of computing, in-depth technical sessions, contests, prizes and more

SAN JOSE, Calif., 9 Nov – The ARM® Technology Conference (TechCon) will take place Nov. 9-11 and will usher in a new era of Post-PC computing with an array of both fun and educational components designed to showcase the most cutting-edge technology and provide attendees targeted content based on their areas of expertise.

There will be numerous sessions and speakers, bringing together some of the top minds in the industry. Speaker highlights include keynotes from:

  • Tudor Brown, President, ARM
  • Jensen Tjeng, Director of Engineering, Processor Group, Marvell Semiconductor 
  • Dr. Gary Patton, Vice President, Semiconductor Research & Development Center, IBM
  • Ron Jacoby, Chief Architect Connected TV Group, Engineering & Operations, Yahoo
  • Dr. Sehat Sutardja, Chairman, President and Chief Executive Officer, Marvell Semiconductor
  • Eric Duprat, GM Mobile, PayPal

Sessions vary and include hot topics such as Designing with Open-Source Software and Multicore and Virtualization.  To register and build your schedule, visit the ARM Techcon webpage.

ARM Mali Showcases the Future of Visual Computing
At Techcon,  ARM® Mali™ graphics will give attendees a glimpse of the future of visual computing. Consumers increasingly expect the ability to interact with their devices for a very personalized experience and Mali graphics processors provide the high-performance needed for this level of interaction while meeting the demanding low-power requirements of today’s mobile and home entertainment devices.

ARM will showcase a wide range of Mali graphics solutions powering a vast array of next-generation consumer experiences, user interfaces to games and navigation. Combining low-power efficiency with advances in graphics processing architecture will revolutionize the next generation of digital devices, enabling users to interact with them in new, intuitive and easy-to-understand ways.

Related sessions include:

ARM Artisan Physical IP
On day one of the conference, ARM’s physical IP division will be showcasing their industry leading product family of optimized Artisan® logic and memory IP.  Artisan advanced physical IP by ARM leverages the unique ability to design and optimize standard cells and memories tuned to a specific process and processor.  Working in lockstep with internal ARM processors teams and leading foundries and EDA partners, Artisan physical IP provides a silicon proven path to design the most advanced low power, high performance chips in the industry. 

ARM will provide exhibits and sponsored sessions that showcase the advantages of designing with Artisan advanced physical IP. 

Topics include:

The evening concludes with a fireside chat between ARM’s EVP and GM of their physical IP division, Simon Segars and John Bruggeman, Cadence Chief Marketing Officer.  These two industry luminaries will discuss the increasing requirements of establishing robust ecosystems and integrating interoperable hardware and software systems to successfully meet the ever increasing demand of advanced mobile and consumer devices.  Attend this fireside chat to hear their views on the current state of EDA, how the two companies are working together today, and what’s next.

ARM Cortex-A15: A Deep Dive
ARM will also use the event to unveil the technical details behind the new Cortex™-A15 processor for the first time.  To aid in the development of efficient Cortex-A15 systems, several sessions will cover SoC design techniques and the optimal design with system IP components. There will be Cortex-A15 specific technical hardware presentations, and technical software presentations – from ARM as well as many ecosystem partners.

Related sessions include:

Corelink 400 System IP to Enable High Performance CPU and GPU Systems
To enable system designers to realize the full potential of the latest high-performance CPU and GPU technology, ARM will also be introducing the CoreLink™ 400 series of AMBA® 4  protocol-compliant system IP at the ARM TechCon.

Related sessions include:

ARM Announces mbed Robot Racing: Can you win?
ARM is challenging Techcon attendees to test their development and racing skills at the mbed Robot Racing challenge. Competitors will work against the clock to optimize and race mbed-powered robots, controlled over Bluetooth by an Android™ tablet.

There will be three levels of participation. Beginners can race the robot around the track using a tablet for control. More advanced developers can use LOGO style commands to predetermine how the robot will drive. For the brave, workstations will be available so developers can write a program for the mbed microcontroller that will enable the robot to follow a line around the center of the track.

Six prizes, based on speed and skill, will be given out at the end of the two days. The top two prize winners will receive an Android  tablet, a mbed module and a 3pi robot to take home.

ARM Technology Conference Revs Up Excitement with ARM Powered® Corvette
Techcon attendees also will get a closer look at the technology powering the next generation of automobiles. A full-size Chevrolet Corvette featuring technology from ARM and its partners will be on display to give guests a look at what’s to come for connected cars.

The concept car from QNX Software Systems demonstrates how automakers can use the QNX CAR application platform to transform the in-vehicle experience. The QNX CAR application platform is a complete prototype-friendly and production-ready solution that is built on field-proven technology. Its customizable HMI and pre-integrated software allows development teams to easily create world-class infotainment systems.

Don’t miss out on the latest technologies driving next generation computing and the internet of things.  Join us at TechCon 2010 in Santa Clara, November 9-11.

Please visit the ARM Technology Conference webpage for more information about attending. For more information on ARM, and ARM partner, participation in the event, visit the ARM blogs at http://blogs.arm.com/

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies.

Find out more about ARM by following these links:

ARM, Artisan and AMBA are registered trademarks of ARM Limited. Cortex, Mali and MPCore are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB

PR Contacts:
Alan Tringham                                    Charlene Marini
ARM                                                 ARM
+44 1223 400947                              +1-408-576-1131



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