ARM, Superscape And Sinjisoft Collaborate To Enable Mobile Phones With 3D Technology

29 November 2004

Partnership Will Create Technology to Enable 3D Gameplay on Mobile Phones in Korea

CAMBRIDGE, UK; HOOK, UK; and SEOUL, KOREA -Nov. 29, 2004 - ARM [(LSE: ARM); (Nasdaq: ARMHY)], Superscape Group plc (LSE: SPS) and Sinjisoft (Kosdaq: SINJISOFT Corporation) today announced that the three companies are collaborating to deliver console quality 3D applications to wireless devices.  Sinjisoft has licensed the Swerve Client technology, which was jointly developed by ARM and Superscape, for use in their GNEX software solution.  The Swerve Client technology will provide Sijisoft's GNEX solution with a 3D graphics engine, enabling 3D gameplay on mobile phones in Korea.

"ARM is continuing to expand its reach in the ever-growing Korean consumer electronics market," said Lance Howarth, director, Embedded Software, ARM. "The Swerve Client software offers Sinjisoft a solution with optimum power and performance to enable high-quality 3D gameplay. The Swerve technology is key for downloaded games and other applications for mobile handsets distributed in the dynamic Korean wireless market."

"Swerve powered handsets deliver the highest quality 3D games and experiences to consumers, said Choong Yeob Choi, CEO, Sinjisoft.  "With the Korean market demanding advanced interactive media capabilities, it is increasingly important for mobile handset vendors to offer competitive differentiators such as 3D gaming."

Kevin Roberts, CEO, Superscape Group plc commented:  "Korea is a key target market for mobile gaming and one of the most active in the world. Consumers are keen to have access to the latest innovations in mobile gaming and we welcome the opportunity to work with ARM and Sinjisoft in using our Swerve technology to bring revolutionary mobile games to the exciting Korean market." 

The Swerve Client software engine was developed by Superscape in close collaboration with ARM for operation on ARM® processors for wireless devices. It is the world's first publicly demonstrated JSR 184 3D applications platform for wireless devices.  Designed to deliver console quality interactive 3D Java and BREW applications, Swerve Client is a fast and efficient software solution that generates and manages interactive 3D scenes using model description data.  It is optimized for small download sizes, and saves memory and download time, making it ideal for wireless applications. Swerve Client technology addresses the network bandwidth limitations, as well as the power and cost constraints of today's handsets while opening up an entirely new range of applications for consumers.

GNEX is the next generation of Sinjisoft's GVM, the predominant mobile gaming solution in Korea.  A virtual machine optimized for mobile handsets, GNEX is a solution that allows multimedia content to be downloaded via the wireless interface. With numerous extensions, GNEX delivers exciting True colour 3D graphics and compelling sound to wireless games.   Sinjisoft's mobile gaming solutions have been ported to more than 16 million handsets and supports more than 10 million consumer downloads per month. It is servicing through SK Telecom (CDMA) in Korea and Partner Communication (GSM/GPRS) in Israel.

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's 16/32-bit RISC microprocessors, data engines, peripherals, software and tools, combined with the company's broad Partner community, provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

About Superscape
Superscape is the leader in revolutionary entertainment for mobile phones. The company was the first in the world to develop and launch international standard M3G (JSR 184) compliant solutions for the delivery of innovative games on mass-market handsets.  Superscape is quoted on the London Stock Exchange and has corporate offices in Hook, Hampshire (UK) and San Clemente, California (USA).

About Sinjisoft
Sinjisoft is a mobile software solution company. Playing the role of a catalyst, Sinjisoft improves, develops and consults the necessary factors to make mobile business profitable and exciting. The Company also supplies Man-Machine Interface (MMI or UI) and embedded games. Sinjisoft, with the biggest market share in Korea, has been duplicating the success of the GNEX to Israel. Founded in March 2000, Sinjisoft is located in Mapo, Seoul, Korea.


ARM is a registered trademark of ARM Limited. Swerve is a UK registered trademark of Superscape Group plc. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY); its operating company ARM Limited; and the regional subsidiaries ARM INC; ARM KK; ARM Korea Ltd; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V., and ARM Embedded Solutions Pvt. Ltd.


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