ARM Continues Expansion Into China With The Addition Of Two Approved Training Centers

13 July 2004

SHANGHAI, CHINA AND CAMBRIDGE, UK - July 13, 2004 - ARM [LSE: ARM, Nasdaq: ARMHY] today announced the expansion of the ARM® Approved Training Center (ATC) Program with the addition of two new centers located in China. The certification of Beijing Winsilicon Technology Co. and Shenzhen Embest Information & Technology Inc. as ARM Approved Training Centers (ATCs) will enable these organizations to serve as educational sites for engineers seeking to improve their proficiency in designing with ARM microprocessor cores.

"Each week, more than 100 Chinese engineers are being trained by ARM, our silicon Partners and third-party companies, and demand within the developer community for certified education in designing with ARM cores is still increasing," said Jun Tan, President, ARM China, "Through the expansion of the Approved Training Center Program in China, we will meet this demand and continue to help local developers improve the quality of their designs and reduce the length of their design cycles."

Chi Liu is CTO of newly certified company Shenzhen Embest Information & Technology Inc. "Over the past four years we have worked closely with ARM to ensure that local developers are able to maximize the performance and efficiency of their ARM technology-based solutions," said Liu.  "As an ARM Approved Training Center, we can now offer our customers a deeper level of support and help them maintain the competitive edge that accompanies solid knowledge of industry standard technologies."

Shenzhen Embest Information & Technology Inc. is an international embedded software development tools company that develops integrated environments, debuggers, simulators, emulators and evaluation boards for the ARM architecture microcontroller families. These embedded development tools for the ARM architecture support every level of developer, from professionals to students.

Also joining the program this month is Beijing Winsilicon. "Local designers require education that will enable them to survive in the highly competitive world of embedded systems," said Johnson Lee, general manager. "Partnering with ARM makes it possible for us to offer high-quality certified training. This ensures that our customers are able to get their designs completed as efficiently as possible and reduce the time to market for their products."

Founded in 2001, Beijing Winsilicon provides a host of products and services for developers working with ARM core-based systems. Serving China's growing high-tech sector, the company offers customers development tools and evaluation boards, as well as educational products.

About the ARM Approved Training Center Program
As part of the ARM Connected Community, the ATC Program has been established to satisfy the growing demand for training in ARM technology among ARM semiconductor Partners, OEMs and design centers worldwide. Through the program, ARM recruits and works with a network of approved Partners who are trained, qualified, and equipped with ARM materials and software tools. This enables ATC Partners to provide high-quality, certified training to their own markets and regions.

ARM ATC Program Partners must go through a strict qualification process to become approved. This includes an assessment of their success in the marketplace, intensive training for their teaching staff, and a facilities audit. All ATC Partners are continually monitored to ensure that the quality of training remains high.

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's 16/32-bit RISC microprocessors, data engines, peripherals, software and tools, combined with the company's broad Partner community, provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.


ARM is a registered trademark of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc [(LSE: ARM); (Nasdaq: ARMHY)]; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; and ARM Belgium N.V.

Press Contacts
Michelle Spencer
ARM Corporate Communications
+44 1628 427780

William Li, Text 100 China
+8621 2890 3000


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