ARM Showcases Innovation in Embedded Design with Demos and Technical Sessions at ESC Silicon Valley 2008

07 April 2008

WHAT: At the 2008 Embedded Systems Conference (ESC) Silicon Valley, ARM will provide attendees with the opportunity to fully immerse themselves in the latest design trends and strategies. Through ARM’s various product demonstrations, Partner activities and educational workshops, attendees will have numerous opportunities to learn about tomorrow’s technology solutions.

ESC Silicon Valley, the largest event for the design engineering community to learn, collaborate and celebrate innovation, annually brings together the top engineers and managers in the industry.

Product demonstrations at the ARM booth, #2002, will include:

ARM ® Cortex™-M1 processor: This is the first ARM processor designed specifically for implementations in FPGAs. The Cortex-M1 processor targets all major FPGA devices and includes support for leading FPGA synthesis tools, allowing the designer to choose the optimal implementation for each project.   This demo shows the Cortex-M1 processor implemented in an Actel Fusion FPGA (AFS600) performing an FFT on an audio source, feeding the results through a PID algorithm to power a novel implementation of a graphic equalizer.

ARM Cortex-M3 processor: This is the first ARM processor based on the ARMv7-M architecture, and has been specifically developed to provide a high-performance, low-cost platform for a broad range of applications.  This demo is showing a Luminary Stellaris device (LM3S811) based on the Cortex-M3 processor running a PID algorithm controlling an inverted pendulum.

ThreadX Real-Time Operating System: Embedded operating systems (OS) are at the heart of many of today’s ARM Powered® applications. This demonstration shows how the debugger in the RealView® Development Suite 3.1 Professional provides developers with the highest level of visibility and control of their embedded OS, enabling them to visualize several distinct execution contexts, one for each thread or process and interact with individual threads, processes and middleware components independent of others.

Linux applications with ARM RealView Development Suite 3.1 Professional: This demo shows examples of the ARM RealView family of tools for Linux development, demonstrating 10 percent performance improvement when compiling applications with RealView Compilation Tools over GCC. This demo illustrates the strength of the ARM MPCore™ processor, as shown on the extensible Platform Baseboard development hardware and RealView ICE debug hardware.

ARM RealView Profiler and RealView System Generator: Using immediate feedback about the application’s performance, this demonstration will show how developers can fine-tune their application to improve code size and performance by utilizing ARM’s proven RealView Profiler and RealView System Generator technologies.

The RealView Microcontroller Development Kit and RealView Real-Time Library: Keil™ development tools for the ARM architecture support every level of developer, from the professional applications engineer to the student just learning about embedded software development. These tools will be on display at the Keil booth, #2037.

In addition, ARM will be leading an educational session and participating in technology panels with our Partners:

Optimizing Software with RealView Tools

Tuesday, April 15, 2008 -- 10am-1pm PDT; 2pm-5pm PDT

Wednesday, April 16, 2008 -- 10am-1pm PDT; 2pm-5pm PDT

Location: Room G

ARM RealView family of tools can be used together to help embedded engineers get the best possible performance in the shortest possible time from their system, whether that be real hardware or a real-time system model. This workshop will explore how a software developer can develop and optimize their code quickly and easily by using RealView Profiler in conjunction with RealView Compilation Tools on a fast model of on ARM technology-based system.

Comparing/Contrasting Text and Graphical Programming for ARM Microcontrollers

Tuesday, April 15, 2008 – 12.30pm-2.00pm

Location: Blossom Hill 1, Marriott

Rod Crawford of ARM will outline the development of a theoretical product called the LogStick. This device (based on an NXP ARM7™ family-based microcontroller) allowed children (ages 9-14) to experimentally collect small remote sets of data (less than 10,000 entries) associated with time, and then process it on a host PC system at school. This session examines two implementation approaches of the LogStick: developing the application in C and using the LabVIEW Embedded Module for ARM microcontrollers.

Embedded Design with FPGAs and ARM Cortex-M1 Processor

Tuesday, April 15, 2.30pm-4.00pm

Location: Blossom Hill 2, Marriott

With an FPGA-optimized ARM processor core, embedded system designers can rapidly deploy a variety of system and power management solutions.  This session, with Dominic Pajak from ARM, Mike Thompson from Actel and Jean Labrosse from Micrium reviews system considerations, design techniques and available tools and resources to maximize the use of the ARM Cortex-M1 processor on a mixed-signal Fusion programmable system chip in embedded applications.

FPGAs and ARM – Minimizing Power for Portable Applications

Wednesday, April 16, 2008 – 10.30am-12.00noon

Location: Blossom Hill 2, Marriott

Portable designers require methods for minimizing power consumption in order to meet tight power requirements and extend battery life.  This session, with Dominic Pajak from ARM, and Mike Thompson and Hezi Saar from Actel, highlights the impact of design choices on power and demonstrates how low-power FPGAs and the ARM Cortex-M1 processor can offer the lowest power consumption and maximum battery life for portable applications.

Addressing Embedded Challenges with ARM
Wednesday, April 16, 2008 – 11am-Noon
Location: ESC Theater on the Expo floor

Hear directly from industry leaders including ARM, National Instruments, NXP Semiconductors, Luminary Micro, and Analog Devices about the most pervasive microcontroller on the market and how it can change your designs by enabling more powerful applications. Reinhard Keil, director of MCU tools for ARM, and other panelists, will share their thoughts on the latest technologies and capabilities in the embedded space.  Richard Nass, Chief Editor of Embedded Systems Design and editorial director of ESC and Embedded.com, will introduce and moderate the leaders’ panel - asking the tough questions including realities of code generation technologies, embedded design hardware challenges, multiprocessing realities, and more.  

WHEN:           Monday – Friday, April 14-18, 2008

WHERE:        Embedded Systems Conference (ESC) Silicon Valley
                        McEnery Convention Center, San Jose, Calif., USA

WHO:             ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with comprehensive design services, training, support and maintenance, the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.


ARM, ARM Powered and RealView are registered trademark of ARM Limited. Cortex, MPCore and Keil are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.


ARM PRESS OFFICE: +44 208 846 0797

Michelle Spencer
+44 1628 42780
Erik Ploof
+1 425 8806033
Wendy Hynes
Text 100
+1 415 593 8444


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