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ARM Mali Developer Center Drives Development of Graphics for Next-Generation Digital Devices

21 October 2009

Online portal provides graphics developers access to a comprehensive set of Khronos OpenGL ES, OpenVG and other development resources, collaborative support, tools and early hardware access to wide range of Mali GPU-enabled development platforms
    
CAMBRIDGE, UK - Oct.  21, 2009 -  ARM [(LSE: ARM); (Nasdaq: ARMH)] announced today at ARM TechCon 3, Santa Clara, Calif., the launch of the ARM® Mali™ Developer Center - a comprehensive suite of resources for graphics and embedded applications developers working with the Khronos OpenGL ES 1.1 and 2.0, OpenVG 1.0 and 1.1, as well as other APIs.  Accessing these resources as members of the Mali ecosystem will enable developers targeting Mali graphics processing unit (GPU) platforms to bring best-in-class content to market. 

With 24 hardware licensees including Broadcom, LG Electronics, Mediatek, ST-Ericsson and STMicroelectronics, Mali technology is the most widely-licensed GPU architecture in the world. With the proliferation of Mali technology-powered silicon from the world's foremost silicon suppliers, the online Mali Developer Center will help speed the development and delivery of compelling graphics and multimedia experiences for the broad range of applications based on the Mali architecture.

Developers and middleware providers within the expanding Mali ecosystem are working closely with ARM and its OEM and silicon Partners to reduce the time-to-market and total cost of bringing advanced graphics content to a wide variety of digital devices, from feature phones and smartphones, through to netbooks, game consoles, personal navigation devices, automotive dashboards, set-top boxes and digital TVs.

The Mali Developer Center encourages innovation and is set to be the catalyst for the proliferation of high-quality content and applications to meet demands for the next generation of devices. Developers are provided with early access to advanced Mali hardware, enabling compelling graphics content to run across multiple OEM platforms and through an ever-wider array of high performance consumer devices ahead of market availability.

"Getting devices with cutting edge user experiences and high-end graphics content to market, is often delayed by late changes in OEM specifications, affecting the characteristics and functionality of the target platform," said Fredrik Ademar, CTO, TAT.  "The Mali Developer Center will have a great positive impact in allowing us to develop advanced graphics solutions, taking full benefit of the Mali architecture ahead of the availability of a device to the wider market."

"The Mali Developer Center will act as a catalyst for the development of next-generation user interfaces, gaming, browsing and navigation," said Lance Howarth, general manager, ARM Media Processing Division. "With developers crying out for better access to OpenGL ES and OpenVG resources for some time, we see the Mali Developer Center becoming an effective hub for accelerated development of highly advanced graphics. Allowing access to the complete Mali graphics stack and the ARM Mali ecosystem, the portal will advance innovation, drive down development costs and reduce time to market, making next-generation graphics a reality."

"The Mali Developer Center heralds a step change in graphics development," said Min-Ho Ahn, VP of engineering, Digital Aria.  "Even for companies such as DigitalAria with expertise in embedded graphics, developing stunning 3D User Interfaces with a dynamic look and feel in full HD resolution is a challenging task. Thanks to the combination of the advanced performance of Mali GPUs and the invaluable resources and support provided via the Mali Developer Center portal, we will be able to develop software more cost-effectively and reduce time-to-market."

"ST-Ericsson is strongly committed to enable next-generation user experiences for mobile devices. As a key member of the Mali community, we will work closely with ARM and the Mali ecosystem to deliver advanced graphic capabilities in our platforms and accelerate innovation," said Teppo Hemia, head of 3G Multimedia Business Unit , ST-Ericsson. "By providing developers with easier access to tools, hardware and other resources, the Mali Developer Center will drive innovation to the benefit of the whole ecosystem."
The online portal will enable graphics and embedded applications developers, as well as middleware providers, to access to a comprehensive range of support levels and free tools, information resources, hardware and a community forum to speed pre-integration into Mali GPU-based platforms. This will significantly reduce development costs and shorten time to market of cutting-edge graphics on any device with a screen. Essentially it will reduce the total cost of graphics ownership for the whole value chain.

 

Find out more on the Mali Developer Center: www.malideveloper.com

About Mali Graphics Technology
The Mali GPU family scales from the Mali-55 GPU to the Mali-400 MP GPU, which addresses all embedded graphics needs with the widest range of supported performance points. This diverse offering enables ARM to lead in conformance to various open standards and confirms the company's unique position as a world-class supplier of a complete range of hardware and software graphics IP, enabling application developers and device manufacturers to create competitive and cutting-edge designs.

Mali graphics processors deliver stunning 2D and 3D graphics providing 4x full scene anti-aliasing (FSAA) without any noticeable drop in performance, and 16x full scene anti-aliasing outperforming any other implementation of comparable quality.  In addition to providing content developers with the state-of-the-art programmable features in OpenGL ES 2.0, Mali products also support 2D scalable vector graphics through OpenVG for improved text, navigation, UI and web-browsing experiences. For more information, please visit the ARM Multimedia pages.

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com/

ENDS

ARM is a registered trademark of ARM Limited. Mali is a trademark of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB.

Contact Details:
ARM
Trina Watt
+44 (0) 1223 400835
trina.watt@arm.com

Racepoint Group Europe   
Kersti Klami/Blaise Hammond   
+44 (208) 752 3216 / 3203        
kersti.klami@racepointgroup.com  
blaise.hammond@racepointgroup.com





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