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ARM Invests in Embest to Underline Support for the Chinese Embedded System Design Community

05 September 2007

Joint venture demonstrates ARM’s confidence in the Chinese market and long-term commitment to the local industry

CAMBRIDGE, UK  AND SHANGHAI, CHINA – Sept. 5, 2007 – ARM [(LSE: ARM); (Nasdaq: ARMHY)] and Embest Info & Tech Co., Ltd. (Embest), a key Partner for the Chinese edition of the ARM® RealView® Microcontroller Development Kit (MDK) and an ARM Approved Training Center (ATC) in China, have jointly announced that ARM has invested in Embest as ARM’s first joint venture in China. This investment demonstrates ARM’s commitment to providing the Chinese embedded system community with advanced development tools, certified training and expertise on ARM Powered® system design, further strengthening its support for Chinese engineers seeking to gain stronger design capabilities and competitiveness.

“Embest is focusing on providing embedded system technology services and has been working closely with ARM since its entry into China,” said Liu Chi, general manager, Embest. “As an ARM ATC, key Partner for the Chinese version of ARM RealView MDK and distributor of ARM development tools in China, Embest is pleased to extend our relationship with ARM with this joint venture investment, which will enable us to deepen our access to ARM technologies and design expertise. This will further enrich our offerings to Chinese customers and help them better use our services for advanced ARM Powered embedded designs.”

Embest was certified as an ARM Approved Training Center in July 2004. The company was appointed as the ARM RealView and Keil™ embedded development tools distributor in China in February 2007. ARM and Embest jointly released the Chinese version of the ARM RealView MDK developed by the two companies in May 2007. This breakthrough tool was specifically adapted to the requirements of software developers in China with prices starting from under 5,000 RMB, lowering the entry point for Chinese developers and supporting all ranges of users in China.

“China is now one of the most important markets in the world for ARM. Through our commitment to the Chinese embedded system design community, ARM has been working with many local Partners such as Embest to establish a comprehensive ecosystem which can provide complete local supply and support to the Chinese embedded system industry for more convenient access to and easier deployment of ARM technologies,” said Dr. Jun Tan, president, ARM China. “This first-ever joint venture investment of ARM in China is another milestone for ARM after five years of operation in this market. It demonstrates our confidence in and long-term commitment to China and further strengthens ARM’s role as an innovation enabler.”

Today, more and more ARM Powered solutions are designed, integrated and manufactured by Chinese ODMs and OEMs, leading to a growing demand for ARM tools in China. “This investment will enable us to leverage our collaboration with Embest in developing the Chinese version of RealView MDK to provide Chinese engineers with easier access to ARM tools for advanced embedded applications,” added Dr. Jun Tan. “We are now well positioned to further contribute to China’s talent development, drive the local industry’s growth, and ultimately help Chinese fabless companies, ODMs/OEMs, researchers and students create innovative systems and end-products with high quality, low cost, shorter design cycles and reduced time-to-market.”

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

About Embest
Embest, a global provider of embedded hardware and software, has been focusing on the embedded industry only for more than seven years. Embest aims to help customers to reduce time to market with improved quality by providing the most effective total solutions for the embedded industry. In the rapidly growing market of high end embedded systems, Embest provides comprehensive services to specify, develop and produce products and help customers to implement innovative technology and product features. Progressing from prototyping to the final product within a short timeframe and thus shorten the time to market, and to achieve the lowest production costs possible. The company has already had much experience and many successful cases in complex embedded systems development in various application areas like automotive, consumer, wired and wireless networking, industrial, etc. Embest’s product offering includes single board computers as embedded controller, standard development boards as a common use and commercial standard solution board like PDA/MP3/MP4/UMD/GPS/PMP applied WinCE and Linux OS. Embest is also an ATC (ARM Approved Training Center) and provides training services and its teaching package EmbestUniversity is popular with many universities and educational institutes worldwide. More information on Embest is available at http://www.embedinfo.com.

ENDS

ARM, ARM Powered and RealView are registered trademarks of ARM Limited. Keil is a trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.


Contact Details:
ARM PRESS OFFICE: +44 208 846 0797

Michelle Spencer
ARM
+44 1628 427780
michelle.spencer@arm.com

Dong Chen
Text 100
+86 21 6426 3989
dong.chen@text100.com.cn





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