ARM to Present at 4th International SoC Conference

WHAT
Steve Steele, director of business development, data engines, ARM, will present at the 4th International System-on-Chip (SoC) Conference and Exhibit regarding “Delivering Data Engine Benefits in the System Context.”

Steve will discuss ARM’s approach to implementing domain-specific applications into today's consumer devices, as well as the need to deliver optimized performance levels of dedicated logic with re-programmability of general purpose DSP solutions.

The SoC Conference and Exhibit, sponsored by Savant Company Inc., is an independent venue for information regarding SoC design techniques and technologies. The conference brings together the suppliers of intellectual property, design tool providers and the ASIC designers, allowing them to exchange ideas and explore new design approaches.

WHERE
4th International System-on-Chip (SoC) Conference and Exhibit
Radisson Hotel, Newport Beach, California
Tuesday and Wednesday, November 1-2, 2006

WHEN
New CPU and DSP Cores for Complex SoC Applications: Delivering Data Engine Benefits in the System Context
Wednesday, November 1, 2006 at 8:15 a.m. PST

WHO

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

About Savant Company Inc.
Savant Company Inc. provides market intelligence, business development, marketing and sales services for semiconductor IC and IP companies on a worldwide basis. Savant also provides unique conferences, seminars and executive briefings on emerging and leading-edge technologies. Savant Company Inc. is independently owned and independently operated and is incorporated in the State of California. For additional information on the company or its products and services, please visit www.savantcompany.com or www.socconference.com.

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CONTACT DETAILS:
ARM PRESS OFFICE: +44 208 996 4141

Michelle Spencer
ARM
+44 1628 427780
michelle.spencer@arm.com

Claudia Natalia
ARM
+1 408 548 3172
claudia.natalia@arm.com

Nandita Geerdink
Text 100
+ 1 415 593 8457
nanditag@text100.com