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VDC Awards ARM 'Best Of Show' For 2006 Design Automation Conference

11 August 2006

WHAT: Venture Development Corporation, a market research and strategy firm based in Natick, Mass., honored ARM with the “Best of Show Award DAC SF 2006” for its integrated suite of ESL tools. These included the RealView® System Generator tool, which generates hardware-accurate virtual platforms that software developers can interact with in real time; the RealView SoC Designer tool that is used for architectural system optimization and validation; and the AMBA® Designer tool, which provides an environment for rapidly selecting, optimizing and delivering implementation-ready RTL based on the comprehensive PrimeCell® IP portfolio.

WHEN: Announced in the July 2006 Embedded Systems Bulletin of Venture Development Corporation.

WHY: In granting the award, VDC said, “ESL-focused companies should be pleased to see a company like ARM continuing in its efforts to bring improved system-level design tools to customers. With the popularity of the ARM® architecture, the company has substantial influence in the industry and VDC believes that by streamlining its tools chain and making these tools available to a greater number of system developers, ARM is helping to substantially promote the concept of ESL-based design. ARM’s recent endeavors should be seen as an encouraging sign for proponents of ESL tools.”

For more information about Venture Development Corporation, visit www.vdc-corp.com.

WHO: ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at www.arm.com.

ENDS

ARM, AMBA, PrimeCell and RealView are registered trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Solutions Pvt. Ltd.; and ARM Physical IP, Inc.

Contact Details:

ARM PRESS OFFICE: +44 208 846 0797

Nandita Geerdink                           Claudia Natalia             Michelle Spencer
Text 100                                        ARM                                       ARM
+1 415 593 8457                           +1 408 548 3172                     +44 1628 427780  
naarm@text100.com                      claudia.natalia@arm.com          michelle.spencer@arm.com





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