Login

ARM TechCon 2013

Venue:

Santa Clara Convention Center

Location:

Santa Clara, CA

Date:

29 October 2013 - 31 October 2013

Room/Booth/Stand:

 


ARM TechCon™ is one of the fastest growing events in the industry. In 2013, we expect up to 5000 hardware and software engineers attended the three-day conference. The event, supported by over 85 Connected Community Partners, provides 150 hours of presentations and tutorials aimed at enabling you to optimize your ARM IP-based design. The show floor features product demonstrations and hands-on workshops fostering the perfect networking environment to Connect, Collaborate and Create future ARM Powered® devices.

Here are the top 10 reasons you can't miss this year's event

  1. Unparalleled opportunities to access the world's leading technical minds in enterprise, IoT and software under one roof in a world class conference program. A FREE Expo Pass providing access to expo hall, keynotes, networking events, and sponsored sessions
  2. Exclusive access to trending design strategies, methodologies, and tools for building ARM®-based products through technical sessions, hands-on labs, exhibits, demonstrations and panel discussions
  3. Connect with Industry luminaries including Simon Segars – ARM, Daniel Kraft – FutureMed, Bill Veghte – HP, and Nandini Romani - Oracle
  4. Network opportunities with design engineers and software developers utilizing ARM technology
  5. Collaborate directly with ARM Connected Community Partners the most extensive and open ecosystem in the world
  6. Meet with ARM Executives, System Architects, and Fellows to assist you with your ARM-based strategies
  7. Obtain insights into new burgeoning markets including enterprise deployment and servers for the 21st century, IoT and connected intelligence between machine and consumer and transformative technologies for education and energy
  8. Experience the introduction of ARM's newest accreditation as part of the AAE Program – and design to win!
  9. Prizes, giveaways, and special activities
  10. Be part of the launch of an exclusive new way to connect 24/7 to the advice and community of partners in the worldwide ecosystem – watch this space

For registration information and further details, please visit the ARM TechCon 2013 website


ARM TechCon 2013 will be held at:

Santa Clara Convention Center
5001 Great America Pkwy, Santa Clara, CA
(408) 748-7000

Keynote Speakers

Tuesday, October 29 - 9:00am 9:15am
Tom Lantzsch - Executive VP Strategy, ARM

Tuesday, October 29 - 9:15am – 9:55am
Bill Veghte – Executive VP and General Manager Enterprise Group, Hewlett-Packard Company

Wednesday, October 30 – 9:00am – 10:00am
Simon Segars – CEO, ARM

Wednesday, October 30 – 4:30pm – 5:00pm
Daniel Kraft – Health Science Innovator

Thursday, October 31 - 9:00am - 9:10am
Bill Gillooly - VP and Editor-in-Chief, Events, UBM Tech

Thursday, October 31 – 9:10am – 9:30am
John Cornish – Executive VP & GM System Design Division, ARM

Thursday, October 31 - 9:30am – 10:00am
Nadini Ramani – VP Java Platform, Oracle

Conference Program

Tuesday, October 29:
9:00am – 4:20pm PDT

Wednesday, October 30:
9:00am – 7:00pm PDT

Thursday, October 31:
9:00 am – 4:20pm PDT

Expo Hours

Wednesday, October 30:
10:00am – 4:30pm PDT

Thursday, October 31:
10:00am – 4:00pm PDT

View Venue & Travel Information


ARM TechCon will offer over 150 hours of presentations and exhibits from 85 ARM Connected Community partners – click here to see the whole agenda.

ARM Keynotes, Sponsorships, Technical and Theater Sessions

Tuesday, October 29, 2013

Time Title Number Track Room Speaker
9:00 am - 9:15 am Keynote Introduction Keynote Mission City Keynote Room Tom Lantzsch, EVP - Strategy, ARM
10:30 am - 11:20 am ARM Cortex-Processor for Beginners ATC-102 Taming the IoT Frontier Grand Ballroom C Joseph Yiu, Embedded Technology Specialist
10:30 am - 6:00 pm The AAE Program at ARM TechCon 2013 SS-500 Special Events Grand Ballroom G Daniel Dearing - Engineering Qualifications Manager, Chris Shore - Training and Education Manager, Ronan Synnott - Selelct FAE (with Doulos)
11:30 am - 12:20 pm Memory-Access Ordering in Complex Embedded Systems ATC-107 Accelerating Software Development Grand Ballroom D Chris Shore, Training & Education Manager
1:30 pm - 2:20 pm Strategic Analog Power Management IP for Systems on a Chip ATC-116 Maximizing Chip Energy Efficiency Grand Ballroom F Bal Sandhu, Engineer
3:30 pm - 4:20 pm Drive Down System Power and Bandwidth with ARM Multimedia IP ATC-124 Accelerating Hardware Development Grand Ballroom A Alexis Mather, Director of APD
3:30 pm - 4:20 pm Moving ARM big.LITTLE Toward Fully Heterogeneous Global Task Scheduling ATC-127 Marrying Software and Hardware in Multicore Design Grand Ballroom E Brian Jeff, Product Manager
3:30 pm - 4:20 pm Server Solutions from ARM ATC-129 Stacking Up for High Performance Design Grand Ballroom B Ian Forsyth, Sr, Product Manager, and Aniket Sana, Product Manager

ARM Keynotes and Theater Sessions

Wednesday, October 30, 2013

Time Title Number Track Room Speaker
9:00 am - 10:00 am Vision for Transformative Technology in the Internet of Things (IoT), Data Center and Mobile Key-02 Keynote Mission City Keynote Room Simon Segars, CEO
10:30 am - 11:15 am All Programmable Solutions for Today and Tommorrow's Smarter Systems ET-01 Expo Theater Expo Theater Ian Ferguson, VP Segment Marketing (with Xilinx and NI)
10:30 am - 11:20 am ARM Cortex-R Architecture for Integrated Control and Safety Applications ACT-203 Applying New Technologies to New Opportunities Grand Ballroom E Simon Craske, ARM Architect Lead, Embedded Processing
10:30 am - 11:20 am Deferred Rendering on ARM Mali GPUs ATC-205 Creating the Next Gen Mobile Platform Grand Ballroom B Tom Olson, Director of Graphics Research
10:30 am - 11:20 am Measure and Optimize System Performance of a Smartphone RTL Design ATC-200 Accelerating Hardware Development Grand Ballroom A William Orme, Strategic Marketing Manager (with Cadence)
10:30 am - 11:20 am Networking Solutions from ARM ATC-204 Next Generation Networking - Rise of Software Defined Networking Grand Ballroom F Ian Forsyth, Sr, Product Manager
10:30 am - 11:20 am Samsung, ARM and Cadence Collaborate on the Silicon-proven World First 14-nmFinFET ARM SS-8000 Sponsored Sessions Grand Ballroom H Gus Yeung, VP and Fellow, Advanced Product Development (with Cadence and Samsung)
10:30 am - 11:20 am Virtual Platform/Emulation Hybrid: High Performance and RTL Accuracy for System Validation SS-600 Sponsored Sessions Mission City Ballroom M3 Robert Kaye, Technical Specialist
11:00 am - 2:30 pm From 40nm to 14nm FinFET: production-ready for mobile enterprise SS-300 Sponsored Sessions Mission City Ballroom B1 Gus Yeung, VP and Fellow, Advanced Product Development (with Cadence and Samsung)
11:30 am - 12:20 pm Addressing the Challenges of 3D Graphics in Emerging Mobile Device Platforms ACT-210 Next Generation Networking - Rise of Software Defined Networking Grand Ballroom F Andrew Loats, Graphic Product manager
11:30 am - 12:20 pm GPU Computing with ARM Mali-T600: Applications and Use Cases ATC-209 Applying New Technologies to New Opportunities Grand Ballroom E Roberto Mijat, Visual Computing Marketing Manager
11:30 am - 12:20 pm Realizing High-performance and Power Efficient Implementations of ARM's Cortex-A57 processor at Advanced Process Nodes ATC-206 Accelerating Hardware Development Grand Ballroom A Raney Southerland, Sr. Principal Design Engineer (with Cadence)
1:30 pm - 2:15 pm ARM Technical Bootcamp ET-04 Expo Theater Expo Theater Chris Shore, Training and Education manager
1:30 pm - 2:20 pm Practical Lessons for IoT Projects ATC-214 Taming the IoT Frontier Grand Ballroom C Andy Pritchard, Web and UX Engineer (with 1248 Ltd)
1:30 pm - 2:20 pm Sensor Fusion, Sensor Hubs, and the Future of Smartphone Intelligence ATC-217 Creating the Next Gen Mobile Platform Grand Ballroom B Diya Soubra, Product Manager
2:30 pm - 3:20 pm Building the Highest-Efficiency, Lowest-Power, Lowest-Cost Cortex-A12-Based Mobile Devices ATC-223 Creating the Next Gen Mobile Platform Grand Ballroom B William Orme, Strategic Marketing Manager
2:30 pm - 3:20 pm Exploring ARM's Cache-Coherent Network Technology for Exponential Dataflow Growth ATC-222 Next Generation Networking - Rise of Software Defined Networking Grand Ballroom F Ian Forsyth, Sr, Product Manager
3:30 pm - 4:20 pm ARM Keil RTX RTOS: A Really Free RTOS ATC-225 Accelerating Software Development Grand Ballroom D Bob Boys, Product Manager
3:30 pm - 4:20 pm Extended System Coherency for Mobile and Beyond ATC-229 Creating the Next Gen Mobile Platform Grand Ballroom B Neil Parris, Interconnect Product Manager
3:30 pm - 4:15 pm The Future of Collaborative Embedded SW Development, from viewpoint of one Technology Chain Gang ET-06 Expo Theater Expo Theater John Goodacre, Multicore Evangelist (with Imperas Software, The Linley Group, Cadence)
3:30 pm - 4:20 pm Your ARM based SoC's Power, Performance and Area (PPA) are More than just Three Numbers ACT-224 Accelerating Hardware Development Grand Ballroom A Raviraj Mahatme, Platform Marketing Manager (with Liberty House)
5:00 pm - 5:45 pm ARM CEO Insights Key-04 Keynote Mission City Keynote Room Simon Segars, CEO

ARM Keynotes and Theater Sessions

Thursday, October 31, 2013

Time Title Number Track Room Speaker
9:10 am - 9:30 am IoT-It's the Little Things That Matter Keynote Mission City Keynote Room John Cornish, EVP and GM, System Design Division
10:30 am - 11:20 am Getting the Most out of the ARM CoreLink NIC-400 ACT-300 Accelerating System Hardware Development Grand Ballroom A William Orme, Verification IP Solutions Architect (with Carbon Design Systems
10:30 am - 11:20 am Introduction to ARM ATC-302 Taming the IoT Frontier Grand Ballroom C Chris Shore, Training & Education Manager
10:30 am - 1:00 pm Kick Starting IoT SS-750 Sponsored Sessions Mission City Ballroom B1 Simon Ford, Director IoT Platfroms, Zach Shelby, Director of Technology
11:30 am - 12:20 pm Verifying the AMBA 4 ACE Protocol - At the Interface and Across the Interconnect SS-920 Sponsored Sessions Mission City Ballroom M3 William Orme, Verification IP Solutions Architect (with Cadence)
11:30 am - 12:20 pm CMSIS DSP Library: Optimization of DSP Operations on the Cortex-M4 ATC-308 Optimizing System Software Blocks Grand Ballroom E Ian Johnson, Product Manager
1:30 pm - 2:20 pm ARM TrustZone-Ready and GlobalPlatform-Based TEE: the Foundations for Trusted Services ATC-314 Building a Foundation for Safety and Security Grand Ballroom F Rob Coombs, Director of Strategic Alliances & Ecosystem, SSD
1:30 pm - 2:20 pm Efficient C Code for ARM Devices ATC-313 Optimizing System Software Blocks Grand Ballroom E Chris Shore, Training & Education Manager
2:30 pm - 3:20 pm Detailed Insights into the ARM Cortex-A Processor family ACT-326 Accerating Hardware Development Grand Ballroom C Stephane Brochier, Sr. Principal Engineer
2:30 pm - 3:20 pm Driving with ARM - from Mobile to Automobile ACT-320 Applying New Technologies to New Opportunities Grand Ballroom B Chris Turner, Sr. Product Marketing Manager
2:30 pm - 3:20 pm Graphics Demos: Behind the Pixels ATC-317 Accelerating Software Development Grand Ballroom D Stacy Smith, Developer Education Tech Lead/Sr. Developer
3:30 pm - 4:30 pm Enabling HD and 4K everywhere — Reducing System Memory Bandwidth by Over 50% with ARM's New Video Processors ACT-329 Enhancing the User Experience Grand Ballroom B Vassillis Androutsopoulos, Product Manager

Show Off With ARM

Show off with ARM!

ARM technology-based products help keep you connected 24/7, let you build more efficient embedded devices, program innovative software, and much more. Show us how ARM lets you create intelligence and you could win a Samsung Galaxy Note 3 and Gear smartwatch!

ARM technology is everywhere and it's diverse, so get creative!
Submit your entries by Oct 18, 2013 and vote for your favorites from Oct 22 – 30, 2013.

The video and photo finalists will be shown to attendees and industry leaders at this year's ARM Technology Conference!

Developer Summit at ARM TechCon

Developer Summit at ARM® TechCon™, October 29 – 31, 2013

Join ARM at the Developer Summit, in conjunction with ARM® TechCon™, October 29 – 31 at the Network Meeting Center at the TechMart in Santa Clara, CA. The Developer Summit offers technical talks and hands-on workshops presenting solutions, tools and information developers need to develop successfully on ARM-based technology. ARM experts and a growing list of partners such as Goo Technologies, Blackberry, DSP Concepts, Google, and eyeSight are preparing to deliver the latest in the areas of applications, gaming, UI, GPU compute, embedded and enterprise. The Developer Summit is an ARM-hosted event and is free to presenters and attendees. Click here to register online for the Developer Summit. For further information, please contact Desiree Joplin.

AAE Program

ARM Accredited MCU Engineer (AAME) Program at ARM TechCon 2013 – Tuesday, October 29, 2013

10:30 am – 6:00 pm
Grand Ballroom G

Speakers: David Cabanis, Senior Technical Consultant - Doulos, Daniel Dearing, Engineering Qualifications Manager - ARM, Chris Shore, Training Product Manager - ARM, Ronan Synnott, Senior Field Applications Engineer - ARM

Following on from the success of our one-day AAE training session at TechCon 2012, this year at TechCon the AAE program team will be delivering another day of free training. ARM has recently launched a new accreditation as part of its AAE program. The new "ARM Accredited MCU Engineer" (AAME) accreditation will focus on software aspects of ARMv6-M and ARMv7-M (Cortex®-M) architectures and is aimed primarily at embedded MCU software engineers who are familiar with the ARM Cortex-M series and want to demonstrate their knowledge of ARM MCU technology. Visit ARMTechCon.com for further information and to register for this exciting event.

 

PIPD Sponsored Sessions – Wednesday, October 30, 2013

10:30 am – 2:30 pm
Mission City Ballroom B1

Speaker - Gus Yeung, Vice President and Fellow, Advance Product Development, ARM Physical IP Division - ARM, Inc.

From 40nm to 14nm FinFET: Production-Ready for Mobile and Enterprise
This focused session will provide a series of presentations and case studies on SoC implementation with ARM Physical IP, covering process technologies including 40nm, 28nm and 14nm. Structured from the engineer's perspective, case studies by ARM partners about their implementation silicon successes will be presented and followed with an interactive question and answer session. The session covers three interesting topic areas; ARM POP IP technology core-hardening acceleration for Cortex CPU and Mali GPU, Artisan next-generation memory compilers, and a special announcement by ARM Foundry Partner, Samsung.

 

Kick Starting IoT – Thursday, October 31, 2013

10:20 am – 1:30 pm
Mission City Ballroom B1

Discover how open-source hardware, crowd-funding and agile manufacturing is enabling "Indie Products", and how you can bring your idea to market. Get the essentials on creating IoT products using ARM Cortex-M microcontrollers using ARM mbed. Connect with the experts on embedding Bluetooth Smart, Cellular and Mesh connectivity into your design. Get your hands on the hardware in the afternoon session at TechMart. Visit ARMTechCon.com for further information and to register for this exciting event.

Connected Product Innovation
10:20 am
Matt Webb, CEO - BERG
BERG invents products for the near future, with Fast Company including BERG in its annual list of the world's 50 most innovative companies. Matt will share insights and experiences in connected product design. IoT brings unique challenges – what does it means for a physical thing to side-load its behaviour, or for a toy to have its own presence in your social network? What we've learned about user experience on the Web is a great place to start: social software, adaptation, designing for action creating action — these are principles familiar on the Web, and still valuable when design is not on the screen but in your hands.

Accelerating IoT Device Development
11:00 am
Simon Ford, Director IoT Platforms - ARM
To reach scale, IoT needs new development approaches. ARM mbed founder Simon Ford will present mbed's collaborative project to accelerate IoT device innovation - focussed on growing a repository of open-source hardware and software components to allow developers to rapidly integrate ARM Cortex-M MCUs, connectivity, sensors and cloud services. Find out how mbed is bringing together engineers from leading technology companies to deliver the right tools, technology and ecosystem to a diverse professional IoT developer audience

Connecting with the Experts
11:30 am
Zach Shelby, Director IoT Technology - ARM, Micheal Finegan - Sprint M2M Collaboration Centre and Jay Tyzzer, Senior FAE - Nordic Semiconductor
A primer on embedded Cellular, Bluetooth and 6LoWPAN technologies. Featuring Zach Shelby - a key contributor at the IETF for IoT standards with contributions in 6LoWPAN, routing, web services and security related standards, ETSI and OMA standardisation on M2M, and in several top international research programs - Zach is known is a pioneer in the use of IP and Web technology in low-power networks with 6LoWPAN and CoAP standards development, and is co-author of the book "6LoWPAN: The Wireless Embedded Internet".

ARM IoT Hangout ARM Developer Summit at TechMart
1:30 pm
An opportunity to meet the experts and get your hands on the latest ARM technologies.

Software Defined Success Factors: Opportunities to Adapt and Scale with SDN/NFV for a Virtualized World – Wednesday, October 30, 2013

1:30 pm – 2:45 pm
Mission City Ballroom B1

Panelists: Bob Monkman, Enterprise Networking Segment Manager – ARM, Nick Ilyadis, Vice President & CTO, Infrastructure & Networking Group - Broadcom, Amer Haider, Vice President of Corporate and Business Development - Cavium, Satish Swarnkar, Director, Software Products - Freescale Semiconductor, Raghu Kondapalli, Director of Strategy - LSI Corporation, Pere Monclus, Co-Founder and CTO - PlumGrid
Moderator: Paul Teich, CTO and Senior Analyst, Moor Insights & Strategy

Network operators are faced with enormous challenges from the explosion of data growth out-strapping their ability to absorb the costs of network expansion in the current paradigm, to the rapid expansion of new entrants and revenue-generating services concepts changing the business models needed to remain competitive. New technology paradigms such as Software-Defined Networking (SDN), and related industry initiatives such as the mobile operator's Network Function Virtualization (NFV) working group are demonstrating great promise in how new techniques for network virtualization can lower both CAPEX and OPEX, increase network agility and accelerate new revenue-generating service velocity. There is tremendous opportunity for innovation in software and in hardware evolving at a dizzying pace in open source initiatives and industry working groups across the spectrum. Our panelists represent solutions in this spectrum and discuss both the opportunity, the challenges and their perspective on the way forward in this fascinating evolution of the connected world.

 

ARM Theater Schedule @ TechCon 2013

Leading in New Markets for Mobile Computing – Wednesday, October 30, 2013

11:30 am – 12:00 pm
Expo Show Floor Theater

Panelists: Mohit Bhushan, VP and GM for US Corporate Marketing – MediaTek, Ian Ferguson, VP of Segment Marketing – ARM Moderator: Jim McGregor, founder - TIRIAS Research.

MediaTek Inc., the leading fabless semiconductor company is at the cutting edge of massive change and innovation in the mobile computing space. Together with a panel of experts this session will discuss what is needed to lead in the mobile computing space. They will discuss what is needed to deliver, at all price points and in all global markets and discuss the insights around consumers future wants and needs. ARM will outline the technology advancements to anticipate future intelligence in everything electronic in an always on and always connected world. It promises to be a fast paced, lively and interesting insight into what's needed to differentiate and succeed in this space.

 

Unleashing the possibilities of Heterogeneous Multi Processing with Samsung Exynos Processor - Thursday, October 31, 2013

12:30 pm – 1:00 pm
Expo Show Floor Theater

Speakers: Ian Huh, Director Mobile Solution Marketing Group - System LSI Business

As the consumer continues to demand higher graphic performance and advanced features in their mobile devices, the SoC designer struggles to ensure optimal task allocation and performance with minimal power consumption. Heterogeneous Multiprocessing (HMP) and big.LITTLE technology enables dynamic configuration of multiple processors to maximize the performance while delivering optimal energy efficiency. Samsung introduced the new Exynos 5 Octa processor with Heterogeneous Multiprocessing (HMP) and ARM big.LITTLE technology for the first time in the industry this year. This session will review the concept of HMP and analyze the challenges and benefits of a multiprocessor design by detailing the design process of the Samsung Exynos 5 Octa processor.


VIRTUAL TOTEBAG – Fast and Easy Way to Receive ARM and Partner Content Digitally!

ARM is making it easy for you to get the information you want AND reducing the carbon footprint. Rather than toting a heavy bag of brochures, datasheets and whitepapers around the exhibit hall, you can use our new Virtual Totebag to collect, store and share our content and our Partners' materials digitally – at your convenience! It's easy to use Virtual Totebag. Simply TEXT "VTB 10446" to 313131 and the document is immediately stored in your account. Go to virtualtotebag.com to access your documents, search and browse all ARM and Partner content.




Cookies

We use cookies to give you the best experience on our website. By continuing to use our site you consent to our cookies.

Change Settings

Find out more about the cookies we set