09 June 2004

ARM North America President To Debate "The Battle For The Digital Living Room" At Semico Digital Consumer Conference

WHAT
President of ARM North America, Jerry Ardizzone, will participate in a panel at the Semico Digital Consumer Conference titled "Surviving the Battle for the Digital Living Room." Ardizzone will outline the competing forces among service providers, content providers, and consumers that are driving developments in consumer electronics. Ardizzone will also detail the impact these developments will have on semiconductor providers.

Additional panel participants include Russ Bell, vice president of marketing, MIPS Technologies; Umesh Padval, senior vice president and GM, LSI Logic; and Eric Dewannain, worldwide director of business development, Texas Instruments.

WHEN
Tuesday, June 15, 2004
Panel I: 10:15 - 11:45 a.m.
Lunch to follow

WHERE
Semico Digital Consumer Conference
San Jose Wyndham Hotel
1350 North First Street
San Jose, Calif. 95112
Phone: 408.453.6200
Website: www.wyndham.com

WHO
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's 16/32-bit RISC microprocessors, data engines, peripherals, software and tools, combined with the company's broad Partner community, provide a total system solution that offers a fast, reliable path to market for leading electronics companies.  More information on ARM is available at http://www.arm.com

ENDS

"ARM" is used to represent ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY); its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; and ARM Belgium N.V.