29 January 2004

Samsung Licenses PowerVR MBX From ARM For 3D Mobile Graphics Technology

CAMBRIDGE, UK - Jan. 29, 2004 - ARM (LSE:ARM) Nasdaq: ARMHY)], the industry's leading provider of 16/32-bit embedded RISC processor solutions, today announced that Samsung Electronics, a leader in advanced semiconductor technology has licensed the PowerVR MBX 3D graphics solution from ARM for use in high-end mobile APs for smart phones and PDAs.

The PowerVR MBX solution from ARM will be used as a graphics accelerator in an application processor for mobile applications such as wireless gaming, delivering low-power reliance and high-memory efficiency.

"As the market demand develops for high-end technologies like 3D graphics on mobile devices, we look forward to seeing an increase in the demand for ARM® core-based 3D solutions through the expertise of our Partners." said Ed Plowman, 3D Graphics product manager, ARM.

PowerVR MBX graphics accelerators from Imagination Technologies enable PC and games console-quality 3D graphics on embedded ARM core-based devices. Supporting a full 2D and 3D feature-set and offering a performance level suited to mobile and embedded devices, the PowerVR MBX solutions use a unique screen-tiling technology to reduce the memory bandwidth and power consumption to levels suited to mobile devices, providing excellent price-performance for embedded SoC devices.

About ARM

ARM is the industry’s leading provider of 16/32-bit embedded RISC microprocessor solutions. The company licenses its high-performance, low-cost, power-efficient RISC processors, peripherals, and system-on-chip designs to leading international electronics companies. ARM also provides comprehensive support required in developing a complete system. ARM’s microprocessor cores are rapidly becoming a volume RISC standard in such markets as portable communications, hand-held computing, multimedia digital consumer and embedded solutions. More information on ARM is available at http://www.arm.com.

ENDS

ARM is a registered trademarks of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY); its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; and ARM Belgium N.V.

Contact Details:

ARM PRESS OFFICE: 0208 996 4141

Drennan du Plooy
Text 100 Public Relations
0208 996 4131
drennan.duplooy@text100.co.uk

Michelle Spencer
ARM
01628 427780
Michelle.Spencer@arm.com