18 February 2008

ARM Mali Technology - Making Console-Quality Gaming on Mobile Devices a Reality at Game Developers Conference

WHAT:  ARM will unveil a new member of the ARM® Mali™ family of graphics products at the Game Developers Conference, enhancing the market-leading Mali Graphics Stack of integrated graphics acceleration hardware and software and enabling console-quality gaming on next-generation mobile devices.  Visit the ARM booth at 6342 North Hall to find out more and to see Mali technology in action.

ARM technology is at the heart of enhanced user experiences on mobile handsets, navigation systems, portable media players and gaming devices.  Over one hundred mobile devices with Mali graphics technology are now shipping from manufacturers including LG, Motorola and Samsung, delivering stunning visual experiences on Smartphones, feature phones and other handsets.

Ericsson Mobile Platforms are the lead Partner for the ARM Mali Graphics Stack, licensing the ARM Mali200™ GPU and complementary Mali graphics software, joining the growing list of Mali licensees announced in January 2008.  To read more, click here.

Also join the GDC conference session entitled “Quick Tips for Tighter ARM Assembly Code” presented by Ed Plowman, senior systems architect for graphics, ARM Media Processing Division.  The session will take place on Tuesday February 19, 11:45am-12:30pm in room 121, North Hall.  Click here for more details.

To arrange a meeting to discuss ARM technology at GDC please contact lorna.dunn@arm.com.

WHEN:  GDC Expo takes place Wednesday 20 – Friday 22 February, 2008. 

The GDC Mobile Conference takes place – Monday 18 – Tuesday 19 February, 2008.

WHERE: Game Developers Conference.  Booth 6342, North Hall.

HOW: For more details about GDC Expo please visit http://www.gdconf.com/

For more details about GDC Mobile Conference please visit http://www.gdconf.com/conference/gdcmobile.htm

WHO: ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products.

Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ARM is a registered trademark of ARM Limited.  Mali and Mali200 are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.

ARM PRESS OFFICE: +44 208 846 0704