29 May 2007

ARM Participates on Distinguished Panels and Technical Sessions at DAC 2007

WHAT: ARM will contribute its insights in business, system-level and embedded issues by participating on a series of distinguished panels and technical sessions at this year’s 44th Annual Design Automation Conference (DAC) in San Diego.

ARM will address key industry topics including: IP design reuse; design methodologies for tomorrow’s disruptive consumer devices; tools and support for multi-core designs; and the topic of IP exchange between IP and EDA vendors.

Monday, June 4, 2007, 3:15-4:00 p.m. PDT
San Diego Convention Center, Booth #6360
Just Who Is Providing the IP? (Pavilion Panel) - The market for IP has not grown to its full potential. The restraining factor is that the design community still develops its own standards-based IP rather than reusing what is commercially available. When time to market is so important, why is this? Mike Muller, chief technology officer, ARM, will participate in this informative debate.

Monday, June 4, 2007, 4:15-5:00 p.m. PDT
San Diego Convention Center, Booth #6360
Anticipating the Next Killer App: Is There an iPhone in Your Future? (Pavilion Panel) - Vojin Zivojnovic, vice president, Worldwide OEM Sales, ARM, will share his outlook regarding the planning, processes and decisions involved in creating the next disruptive device in consumer electronics.

Wednesday, June 6, 2007, 4:30-6:30 p.m. PDT
San Diego Convention Center, Session 35, Room #6A
Corezilla: Build and Tame the Multicore Beast (Technical Session) - Christopher K. Lennard, director of strategic marketing, System Design Division, ARM, will join industry pundits to discuss the roadmap for multi-core SoC designs, and the system design and software development tools available to support them.

Thursday, June 7, 2007, 4:30-6:00 p.m. PDT
San Diego Convention Center, Session 53, Room #6A
IP Exchange - I'll Show You Mine if You'll Show Me Yours - (Technical Session) - John Goodenough, director of design technology, ARM, will join the discussion between IP and EDA vendors and semiconductor designers about the future of data models, integrating intellectual property and defining standards.

WHEN: Monday – Friday, June 4–8, 2007

WHERE: 44th Design Automation Conference (DAC) San Diego Convention Center, San Diego, Calif.

WHO: ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions   to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

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CONTACT DETAILS:
ARM PRESS OFFICE: +44 208 996 4141

Michelle Spencer  
ARM     
+44 1628 427780    
michelle.spencer@arm.com  

Claudia Natalia  
ARM    
+1 408 548 3172
claudia.natalia@arm.com   

Nandita Geerdink
Text 100
+ 1 415 593 8457
nathaliez@text100.com