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- All day battery life - ARM microprocessor solutions offer the industries lowest power consumption and MIPS per Watt. These enable long battery life with very advanced features. Intelligent Energy Management (IEM) technology can reduce processor energy consumption from 25% to 50%.
- Core Performance - ARM is the leader in high performance, low power technology. Products like ARM 1176™ and Cortex™-A8 have enabled ARM partners to move beyond the smart phone into this new device category.
- Low-cost high-performance solutions - ARM processors and other IP products make efficient use of silicon and memory to align with the economics of wireless devices. Architectural features such as Thumb® and Thumb-2 core technology reduce code size for minimal footprint and silicon cost. The by-product of Choice and Innovation is competition; this competition keeps prices down for the SoC and the system. Competition also pushes the envelope for performance and features.
- Choice and innovation - The smart phone market is not “one size fits all”, consumers demand and expect to have choices that meet their needs. With ARM’s cores as a foundation, ARM partners layer their unique features on top that enable differentiated solutions.

- The ARM Ecosystem - ARM’s innovations in high performance, low power technology are supported by the industry’s largest network of Partners – the ARM Connected Community. Leading silicon, systems, design support, software and training providers come together here to provide a complete solution for products based on the ARM Architecture.
- Wide support - ARM is the best supported microprocessor architecture available. A wide range of OS, Middleware and tools support an extensive choice of multimedia codec solutions optimized for ARM processors, are available from the ARM Connected Community.
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