Flash cards and USB Flash Devices (UFD) are key removable storage elements in consumer devices today, whether it be smartphones or digital cameras. Consumers are looking for cost effective solutions at the right performance point. Applications such as High density (HD) video and photography are driving a transition to faster, serial interfaces such as the migration from USB 2.0 to USB 3.0 which is a 10x performance increase. A majority of the embedded controllers for these applications are based on low performance 8-bit cores that are now running out of steam. Flash card and UFD OEMs are demanding higher performing controllers and are driving towards 32-bit processor cores.







