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Increasingly, the electronics functionality embedded in a vehicle is becoming a key decision criteria for buyers. ARM and its Partners have been present in the area of infotainment for a long period of time, with a number of high volume platforms (the Ford Sync being one example) being powered by ARM® technology. The success of the ARM architecture in wireless applications has led to the availability of many ingredients necessary to build a successful telematics or infotainment product. OEMs are looking for compelling, power-efficient hardware platforms for high-end Navigation and Multimedia systems. From the software perspective, the investment that ARM is making in ensuring the availability of optimized web browsers and Adobe Flash 10 support for the ARM architecture enables car suppliers to offer the same web experience inside a vehicle that users are familiar with on a PC or a Smartphone.
Increasingly, the electronics embedded in vehicles is becoming the key decision criteria that customers are using to decide which purchase to make. This can include safety features, such as lane detection and automated braking systems and in-car infotainment. However, the designers of these systems are highly aware that the end customer has a very low tolerance for poor user interfaces and unreliable platforms. So, the challenge becomes how to accelerate the deployment of these new features, requiring ever-more-complex electronics subsystems, while ensuring the vehicle operates reliably 100% of the time.
ARM Technology delivers four main benefits in this area:
- The broad range of software compatible, energy-efficient ARM application processors enable end users to deploy a common look and feel across the range of low, mid- and high-end navigation and rear-seat multimedia systems.
- With the availability of optimized browsers and plug-ins optimized for the ARM architecture, OEMs can provide end users with the identical, familiar web experience they receive on personal computers.
- ARM's family of graphics- and video- processing engines deliver an enhanced GUI experience, instead very tight power envelopes.
- The use of ARM's high performance kits of Physical IP provide a quick time to market for silicon designs wishing to extract maximum performance and/or power benefits, with minimum use of internal design resources. For these types of applications, silicon partners are looking at process nodes between 40nm and 90nm depending on functionality, schedule and cost targets.
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05:16 PM March 19, 2010
