Synopsys Users Group (SNUG)

26 March 2012 - 28 March 2012

Venue: Santa Clara Convention Center
Location: Santa Clara, CA

Come visit ARM at SNUG 2012 and learn how ARM is enabling chip designers to continuously innovate using our integrated silicon-proven system design IP.  This design platform combines ARM processor, System and Physical IP tuned for optimal power and performance management while reducing your time –to –market design schedule.  ARM provides a silicon-proven system design platform that integrates advanced processor (CPU and GPU) System and Physical IP tuned to a specific manufacturing process and supported by the largest eco-system of partners in the industry.  This holistic design solution provides proven design advantages and reduces your overall time –to-market design cycle. 

As the consumer demand for feature rich electronic devices continue to push the envelope of performance and power, semiconductor and electronics companies face growing design challenges.  These include addressing the complexity of integrating hardware and software in advanced SoCs in a timely and cost effective manner.

Solving these challenges requires a design collaboration from the leading companies of the design chain including foundries, processor architecture, tools, software and third party IP providers.  ARM has established strategic design engagements with these leading companies to enable rapid development of low-power, high performance SoCs.    

Come by our booth at SNUG to learn how ARM is enabling chip designers to continuously innovate within tighter power, performance and area envelopes while maintaining a competitive time to market advantage.

Demonstrations include:

• DesignStart – ARM’s online IP access portal.  DesignStart provides fast and efficient access to industry leading ARM IP ranging from comprehensive Physical IP libraries to an array of processor design kits and other design critical information.  The DesignStart portal additionally extends to multimedia processor IP and enabling tools suite demonstration software enabling a one stop virtual shop for future SoC designs.
• Processor Optimization Pack (POP) for Cortex-A series processors.  ARM® Processor Optimization Packs™ (POP) combine our market leading processer technology with our Artisan® Physical IP products to deliver the highest performance ARM Cortex™ A9 and Cortex-A5 implementations in the industry.  ARM's POPs are an integration of custom Physical IP, implementation knowledge and comprehensive benchmarking.  POPs are co-developed with ARM's processor engineering teams. 

It is this unique and high level of core and physical IP co-development that produces these industry leading results, which could only be accomplished by ARM's vertically integrated IP capabilities.  POPs are also a critical element in implementing ARM hard macros, such as the ARM Cortex-A9 Dual Core hard macro for TSMC 40nmG process. 

Registration Opening Soon!

To viuew a full 2012 conference schedule visit the SNUG event page