12 August 2008

Ideaworks3D Confirms Airplay SDK Support For iPhone

Ideaworks3D Ltd, a member of the ARM Connected Community, has confirmed that its cross-platform Airplay SDK for advanced native mobile games and applications supports Apple's iPhone and iPod Touch.

Airplay has been designed to create native applications on mobile and handheld devices, enabling developers to build a single application binary and deploy it unmodified to all supported operating systems and devices.

Airplay is fully optimized for the iPhone hardware, including the ARM11 CPU and the Imagination Technologies POWERVR graphics processor. Airplay will automatically optimise data sets for the iPhone hardware, the company said.

"Apple's iPhone and App Store present an enormous opportunity for mobile, handheld and console game publishers looking to distribute directly to consumers. Airplay is now fully optimised for Apple's platform, providing developers a console-quality art and code development pipeline that makes it really cost-effective for developers to create amazing games for iPhone,” explained Alex Caccia, CEO Ideaworks3D.

“Using Airplay, publishers can then increase their return-on-investment by deploying to all other major mobile operating systems globally, without having to allocate further budget to port between those platforms and handsets,” added Caccia.

Airplay already supports all open native operating systems in the market today, including Nokia N-Gage, BREW (Verizon and KDDI), Symbian OS(Series60 and UIQ3), Windows Mobile and Linux.

Tim Closs, CTO at Ideaworks3D, added: "Airplay SDK makes it easy for developers to bring existing code and art assets from console development projects, and bring them to iPhone and other high-end native mobile platforms. Airplay's complete support for C++/C features and standard libraries opens up these platforms as new cost-effective distribution opportunities for forward-thinking developers and publishers."

Using Airplay, all development and testing can remain on PC desktop machines, using industry-standard C++ IDEs. Developers do not need to use Objective-C, Ideaworks3D said.