12 August 2008

Bluetooth Chip Market Will Benefit From New Standards

The Bluetooth chip market should benefit as new standards, such as Low-energy and High-speed Bluetooth, are expected to be introduced into devices beginning in late 2009, and in volumes beginning in 2010, according to market research company In-Stat.

"These new silicon products will spur additional growth in Bluetooth-enabled product shipments, and High-speed Bluetooth ASPs (average selling prices) will help to keep revenues strong as other Bluetooth ASPs continue to decline," explained Brian O'Rourke, an analyst for In-Stat. "Current market growth for Bluetooth devices is primarily attributed to sales growth in mobile phones, which is the top market for Bluetooth silicon shipments."

Growth of Bluetooth-enabled device shipments will increase by 26% in 2008, according to In-Stat forecasts.