22 July 2008

Content Energizes Revenue Growth In Mobile Market In Europe

Content is king – and is energizing the mobile market in Europe, which has reached a saturated and mature phase, according to a report.

Mobile penetration is more than 100 percent in many western and eastern countries, according to a report by market research company Frost & Sullivan. Mobile premium content services and applications are energising the mobile market in Europe and represent a source of major revenues, according to the report. Content types such as music, video/TV and games are leading the growth.

"Content is the new horizon for the European mobile industry," explained Frost & Sullivan Research Analyst Saverio Romeo. "During the last three years, mobile operators have been observing a slow, but continuous decline in the average revenue per user (APRU) due to the decrease of voice and SMS ARPU. New sources of revenues are needed: content is an excellent candidate."

Mobile premium content applications and services are increasingly and significantly contributing to the revenue growth of the European mobile industry. By the end of 2012, total revenues from mobile content will reach €11.0 billion, according to a forecast by Frost & Sullivan.
.