10 February 2009

ARM Spotlights Mobile Trends & Strategies At 2009 GSMA

ARM will give attendees at 2009 GSMA Mobile World Congress in Spain this month the opportunity to experience the latest mobile trends and strategies.

A series of product demonstrations and Partner activities will give attendees an opportunity to learn about tomorrow’s mobile technology solutions at the event which combines the world's largest exhibition for the mobile industry with an insight in to the industry and communications trends.

ARM CTO, Mike Muller, will present on the topic “Mobile Web2.0 & Open Source”, as part of the Mobilizing Open Source track and ARM is sponsoring the International Mobile Gaming Awards.

Product demonstrations at the ARM stand 1C01 in Hall 1 will include: Symbian Symmetric Multiprocessing Demonstration on the ARM Cortex-A9 Processor. This is the first public demonstration of two new technologies working together that will be key to the future of the mobile industry.

ARM will also be showing a broad selection of ARM Powered devices based on the ARMv7 architecture, such as the Cortex-A8 processor.  With a wide choice of Partner technology, attendees will also be able to learn about the ARM ecosystem built around these devices. This technology is driving battery life, full web experience, and differentiation in devices. On the booth attendees can see Cortex-A8 processor vs Intel Atom power comparison, Pegatron Netbook running Ubuntu and Hybrid Notebook.

Notebook Linux distributions, office suites, fast boot technology and Android running on high-performance Cortex-A8/ARMv7A processors are demonstrated here.  These software components are important to the emerging trend of Web-orientated Netbooks and Hybrid Notebooks.  ARM has a diverse ecosystem that brings Web2.0 to ARM Powered devices in your hands.  On the booth attendees can take a look at Ubuntu with Firefox 3, Phoenix Technologies Hyperspace running on Cortex-A8 processor, Thinkfree office suite with Sun’s Java SE on Qualcomm SnapDragon-powered Inventec Netbook, TI OMAP Zoom2 reference design running Android. Alpha release of Ubuntu 9.04 for ARM will be shown running on Cortex-A8 processor-based systems. Ubuntu 9.04 is scheduled for full release in April 2009.

Advanced user interface software and compelling gaming experience show what is possible with the scalable, power-efficient Mali graphics processors and OpenGL ES 2.0-compliant high-quality driver software, supporting resolutions up to 1080p enabling a rich graphical user-interface on mobile devices, more realistic navigation and gaming. The Mali-200 hardware at the booth will be demonstrating OpenGL ES 2.0 delivering the next generation of UIs beyond today’s OpenGL ES 1.1 UIs.

RealView Development Suite 4.0 with ARM Profiler demo will show how the use of the RealView Development Suite from ARM enables software engineers to get the best out of their ARM technology-based device. With features such as non-intrusive profiling of applications for unlimited duration, developers can quickly and accurately target their optimizations to improve performance and size on applications, firmware and Symbian OS-based systems. With immediate feedback on actual application performance and rapid identification of bottlenecks across a broad range of performance measurements, bringing applications to market is achieved faster and with lower risk with ARM.

In addition, ARM CTO, Mike Muller will deliver a presentation examining the increasing role of Open Source in enabling Mobile Web 2.0 centric devices.  It will be part of the conference session, “Mobilizing Open Source”, taking place on Wednesday, February 18, 2009 at 14:00-17:30 in Hall 5, Auditorium 2.

This presentation discusses how Open Source web components such as WebKit and Javascript JIT engines and now complete platforms are transforming the Smartphone into a Web centric device.   The personal web experience that devices built on these components deliver is both different and better in many respects to the tethered PC experience. By innovating around these emerging highly-optimized technologies, handset manufacturers can quickly deliver platforms that focus on Rich Internet Applications and will create new and desirable capabilities that will delight users and drive data usage for carriers.

The 2009 GSMA Mobile World Congress takes place at Fira Montjuic, Barcelona, Spain.  Monday-Thursday, February 16-19, 2009. For further details go to: http://www.mobileworldcongress.com/