03 June 2008

ARM Mali-400 MP Revolutionizes Consumer Device Graphics

ARM’s Mali-400 MP multicore graphics solutions revolutionizes the user experience on consumer devices with pioneering scalability.

ARM’s Mali-400 MP scalable multiprocessor graphics solution is capable of  delivering performance of up to 1G pixels per second, enabling licensees to serve multiple product markets with the same architecture, whilst retaining the flexibility to choose the optimum power, performance and area configuration for their application, the company said. 

Power consumption and area efficiency are key aspects of the Mali-400 MP GPU design. The ability to scale performance to meet different price points and power budgets allows the Mali-400 MP GPU to address the widest possible market while bringing significant cost benefits through utilizing the same single software stack across multiple devices.

“Architectural reuse of software and hardware components is of increasing importance to SoC developers,” explained Frank Dickson, co-founder and chief research officer, MultiMedia Intelligence. “The scalability of the ARM Mali-400 MP GPU, from 300 million to over one billion pixels per second, will enable OEMs to deliver a wide range of market-leading products on the same underlying architecture, reducing their total cost of ownership and maximizing ROI.”

The ARM family of Mali GPUs is opening up new product markets that will be revolutionized by graphics acceleration, from mobile feature phones through to 1080p-based iDTVs.

“We see an increasing need for pixel processing of up to 1G pixels in the home as HD screens become ubiquitous,” said Ola Larsén, vice president of marketing at TAT, an ARM Mali Developer Relations Program Partner. “The set-top box and digital TV user interface will never be the same once graphics acceleration such as Mali technology becomes the standard.”

“The battle for consumers’ attention across all consumer electronics product markets means that the graphics acceleration capability of these devices is rapidly becoming a must-have feature. Consumers expect an equally compelling user experience when accessing content from their mobile and digital home entertainment devices,” added Michael Dimelow, director of marketing, Media Processing Division, ARM. “The ARM Mali-400 MP graphics solution enables our customers to bring scalable graphics processing performance to a wider range of product markets and more economically than before.”

ARM confirmed that the ARM Mali-400 MP GPU is available for licensing now.