10 January 2006

ARM Supports SVP Alliance

The SVP Alliance, which ARM has just pledged support for, has announced license availability and partner adoption of SVP technology.

The Secure Video Processor (SVP) Alliance is a group of media and technology industry leaders committed to the widespread use of digital content on consumer devices.

ARM was amongst six new companies to join the SVP Alliance content protection group, bringing the total to 30 and further strengthening the organisation's influence in the important realm of digital content protection.

At the same time the SVP Licensing Authority LLC (SVPLA) announced the availability of licenses for its secure, open content protection specification. The SVP specification allows consumer electronics device manufacturers to easily provide content security by deploying an SVP-compliant video processor chip. The content itself is protected, rather than the physical link between devices, ensuring the content owners of their intellectual property rights and providing content distributors with the use of flexible business scenarios. SVP works with any digital format, any transmission method and is interoperable with other content protection solutions.

"The MPAA believes that the availability of secure content protection systems like SVP will enable new ways for consumers to access and enjoy premium content. The MPAA and its member companies have been working closely with the SVPLA on the SVP technical licensing terms over the last eighteen months to ensure that our security needs are being met while enabling these new capabilities," stated Brad Hunt, chief technology officer for the Motion Picture Association of America, Inc.

SVP licenses are available on a reasonable and non-discriminatory basis (RaND). They are also available on a low cost non-royalty basis which will help to drive implementation.

For more information about the SVP Alliance to to: www.svpalliance.org