VIVID UI is a user interface platform developed by Acrodea for mobile phones, and represents innovative middleware that can integrate various types of multimedia content, such as still pictures, 3D graphics, animation effects, and video. VIVID UI enables mobile phones that can be readily customized with graphically enhanced menus and standby screens. The VIVID UI authoring tool incorporates features for creating menu transitions through a visual context, as well as for menu content emulation. By using this tool, handset manufacturers and content providers can easily create compatible content with a wide variety of styles.