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ARM Technologies Power Nufront’s First Computer System Chip To Reshape Laptop Market

14 September 2010

Nufront launches NuSmart™ 2816 Computer System Chip based on multi-core ARM Cortex-A9 processor bringing mobile power efficiencies to the laptop market

Beijing, China – Sept 14, 2010 –Nufront, a leading Chinese high-tech company, and ARM® today announced the availability of Nufront’s first Computer System Chip NuSmart™ 2816,  a 40nm system-on-chip that integrates a full computer system including a dual-core Cortex™-A9 MPCore™ implementation at 2GHz. With NuSmart™ 2816, Nufront is targeting ultra-thin laptop and All-in-One desktop market, as well as netbook and tablet market.

NuSmart™ 2816 is the world’s first chip to integrate a 2GHz dual-core ARM Cortex-A9 processor, a multi-core 2D/3D graphics processor, 64bits DDR2/3-1066 memory controller, 1080p multi-format video engine, SATA2 controller, USB2, Ethernet, together with general I/O controllers. By leveraging the multi-layer hybrid interconnection technology, multi-level fine grain power management technology and advanced 40nm manufacture process, NuSmart™ 2816 is very energy efficient consuming less than 2 Watts when running at 1.6GHz.

“We have been seeing the computing market landscape evolving with capability emerging from different areas than has been seen before”, said Tudor Brown, President, ARM. “Nufront is an excellent example of the pioneering approach to addressing existing computing markets with innovative products.”

“The closed computing market is entering a new era after 30 years of unidirectional evolution, driven by the SoC technology and virtual IDM industry model which have been well developed in the open mobile market featuring with high power efficiency and versatile user experience”, said Vince Zhou, General Manager, Nufront System Chip Division. “The innovative NuSmart™ 2816 computer system chip is the first one around the world combining high performance capability of traditional PC market and high power efficiency of mobile market at a competitive price. We believe this solution will bring a totally different user experience to customers and will reshape the main stream computing market.” “The combination of the ARM Cortex-A9 MPCore processor and Mali™-400 MP graphics processors provide an industry leading scalable solution to address the high performance demands of general computing,” said Ian Drew, executive vice president, Marketing, ARM.  “This products brings together compelling 2D & 3D graphics acceleration with high performance processing capability and leading edge ARM Physical IP all within a low power  profile.”.

A long-term partner of ARM for future collaboration on next generation processor technology in China, Nufront is now the first Chinese company using the most advanced 40nm process for chip design and manufacturing. Nufront is working on open source platforms like Ubuntu and Android, as well as with Microsoft.

Availability
First products powered by Nufront NuSmart™ 2816 are expected to be shown at CES 2011 in Las Vegas. Nufront is also planning to deliver several other NuSmart™ series computer system chips in 2011, one of which is under development now.

About NUFRONT
Founded in 2004 by several Chinese oversea returnees from Silicon Valley including chief technical leader Professor Bao, Nufront is a highly innovative startup company which had cultivated and made believable success in a broad range of technology including wireless communication system, video search system and digital image processing system. Nufront has extensive partnership in China with industry leading company, first-class Chinese universities and academic institutes.

NUFRONT website is: www.nufront.com 

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. Find out more about ARM by following these links:

ENDS

ARM and ARM Powered are registered trademarks of ARM Limited. Cortex, MPCore and Mali are trademarks of ARM Limited.  All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB.      

NuFront PR Contact
Ms. Joy He
139.0105.5995
hezheng5995@sina.com 

ARM Press Contact
Dong Chen
Hoffman China
86- 21-63915869
dchen@hoffman.com  





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