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ARM Showcases Innovation in Embedded Design with Demos and Technical Sessions at ESC Silicon Valley 2009

26 March 2009

WHAT: At the 2009 Embedded Systems Conference (ESC) Silicon Valley, ARM will provide attendees with the opportunity to see the latest ARM Powered® products and design trends on the ARM booth. Through ARM’s various product demonstrations, presentations, Partner activities and educational workshops, attendees will have numerous opportunities to learn about tomorrow’s technology solutions.

ESC Silicon Valley, the largest event for the design engineering community to learn, collaborate and celebrate innovation, annually brings together the top engineers and managers in the industry.

Product demonstrations at the ARM booth, #1502, will include:

Cortex™-M0 Processor: The low-power heart rate monitor demonstration is based on the first real silicon from NXP Semiconductors of the Cortex-M0 processor, the smallest, lowest power, most energy-efficient processor ever produced by ARM.

Cortex-M MCU Prototyping: This demonstration shows how new products from ARM can be used to prototype an ARM Cortex-M processor-based SoC or MCU. See how to enable software applications development while the silicon is in fabrication, reduce time-to market and remove the risk of non-functional silicon so that software is ready to go as soon the silicon is delivered.

RealView® Development Suite with ARM Profiler: This demonstration will show how using the RealView Development Suite enables software engineers to non-intrusively profile complex applications including those running an OS such as Symbian or Linux.

Serial Wire Debug and Trace on Cortex-M3 Processor with Keil™ MDK-ARM:

This demonstration shows debugging and high speed real-time trace of Cortex-M3 processor-based devices using the Serial Wire debug interface using the Keil MDK software development tools and the ULINK2  and ULINKPro USB adapters.

In addition, ARM will be leading an educational session, delivering a paper at the conference and participating in technology panels with our Partner NXP:

Optimizing Software with RealView Tools

Tuesday, March 31, -- 10:00am-1:00pm PDT; 2:00pm-5:00pm PDT

Wednesday, April 1, -- 10:00am-1:00pm PDT; 2:00pm-5:00pm PDT

Location: Convention Center Room G

ARM RealView family of tools can be used together to help embedded engineers get the best possible performance in the shortest possible time from their system, whether that be real hardware or a real-time system model. This workshop will explore how a software developer can develop and optimize their code quickly and easily by using RealView Profiler in conjunction with RealView Compilation Tools on a fast model of on ARM technology-based system.


Meeting the Ultra Low-Power Demands of Tomorrow’s Applications
Tuesday, March 31 – 5:00pm-6:15pm PDT; Room A1

Traditionally, 8- or 16-bit processors have been used to provide low power consumption, but in today’s applications their lack of performance efficiency can mean shorter battery life. In recognition of this challenge, ARM has developed a new processor designed to combine the performance of 32-bit, with the ultra low power normally associated with 8-bit processors. This presentation gives a technical overview of the new ARM Cortex-M0 processor, software tools and RTOS support.

Introduction to the New Low-Power NXP Microcontroller Based on the ARM Cortex-M0 Processor

Tuesday, March 31, 2009 -- 2:00-3.30pm PDT;Room B1

This presentation will provide an in-depth review of the world’s first microcontrollers based on the new Cortex-M0 processor. The presentation will include the Cortex-M0 processor, the chip architecture, special features and performance. The Cortex-M0 processor allows for extreme low-power microcontroller implementation, features a very unique instruction set, provides fast and predictable interrupt performance and offers high processing capabilities.

Architecture of the NXP Cortex-M0 Processor-Based Microcontroller

Tuesday, March 31 – 3:45-5:15pm PDT; and Wednesday, April 1 – 2:00-3.30pm PDT; Room B1

This presentation will describe the implementation of the NXP microcontroller series based on the ARM Cortex-M0 processor, the industry’s first. There will be detailed discussion on the architecture of the part and show why it is very suitable for energy-sensitive applications. In addition, a new web-based design environment will be unveiled.

Unleashing NXP’s Cortex-M3 Processor-Based LPC1000 Family

Wednesday, April 1 – 3:45-5:15pm PDT; Room B1

This presentation will discuss the ARM Cortex-M3 processor and how it is integrated into the LPC1000 family. The performance of the processor is dominated by the program and data memory bandwidths. The Cortex-M3 processor is only part of the performance picture. This presentation will show how the memory subsystems are designed around the Cortex-M3 processor in order to achieve optimal performance. Design tradeoffs will be discussed as well as performance results using EEMBC benchmarks.

WHEN: Monday, March 30 – Thursday, April 2, 2009

WHERE: Embedded Systems Conference (ESC) Silicon Valley, McEnery Convention Center, San Jose, Calif., USA http://esc-sv09.techinsightsevents.com/

WHO: ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ENDS

ARM, ARM Powered, PrimeCell and RealView are registered trademark of ARM Limited. Cortex and Keil are trademarks of ARM Limited. All other brands or product names are the property of their respective holders.“ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS; and ARM Sweden AB.

 

CONTACT DETAILS:

Michelle Spencer
ARM
+44 1628 427780
michelle.spencer@arm.com 
Alan Tringham
ARM
+1 1223 400947
alan.tringham@arm.com