ARM® Mali™ Graphics at ARM Developers’ Conference - User Experience Beyond Imagination

What: ARM announces issues-based panels and pavilions that will offer insight into today’s key technology trends and facilitate lively conversations among conference attendees and the industry at large. Discover the latest developments in connected mobile computing and get valuable perspective from leading OEMs on the inner workings of the semiconductor value chain.

Wednesday, Oct. 3, 2007 – 10:00 a.m.-7:00 p.m. PDT
Thursday, Oct. 4, 2007 – 9:00 a.m.-5:00 p.m. PDT
Show Floor – Booth 701
“Mobile Computing” 
ARM, Marvell, Qualcomm, Samsung and Texas Instruments
Pavilion: Learn more about the technologies, platforms and partnerships that will continue to drive the future of mobile computing and the versatility of the internet. Visit the Pavilion for technical presentations and demonstrations including new technology aimed at enabling a new class of connected mobile computing devices.

Wednesday, Oct. 3, 2007, 2:00-3:00 p.m. PDT
Ballroom G & H (first floor of the Santa Clara Convention Center)
“SoC Trends – The OEM Perspectives”
Participants:

Moderator: Ron Wilson, EDN
Panel Discussion: OEMs are a key element of the semiconductor food chain with the top 10 original equipment-manufacturing firms accounting for approximately $84 billion of the semiconductor market, a third of all semiconductor sales in 2006 (Gartner). Join ARM and its Partners as they discuss OEM sourcing dynamics and requirements for systems-on-chip (SoCs) including price pressure, differentiation, cost reduction, control of IP quality, multi-vendor supply chain, chip maker consolidation and direct links to manufacturing.

Wednesday, Oct.3, 2007, 3:00-4:00 p.m. PDT
Ballroom G & H (first floor of the Santa Clara Convention Center)
“The Evolution of the Internet and the Mobile Client”
Participants:

• ARM - Mike Muller, Chief Technical Officer
• MontaVista - Jim Ready, Founder, CTO
• Motorola - Tony Milbourn, Sr. Director Mobile Devices
• Mozilla - John Lilly, Chief Operating Officer 
• Sprint Nextel - Praduman Jain, Director Product Management and Development 4G WiMAX Mobile Broadband
• Symbian - Jørgen Behrens, Executive VP of Marketing
  

Moderator: Jim McGregor, Research Director - Enabling Technologies Group, In-Stat

Industry Roundtable Discussion: ARM will team up with international operators, content providers, OEMs and an open source browser company to explore the impact that the evolving internet and the rising mobile client base will have on delivery of new services and content to consumers. Learn about the technical requirements for a rich user experience and the evolution within software and application development necessary to satisfy consumers’ yearning for seamless connectivity in the web-based world.  With the high-volume mobile market poised for significant growth, it is imperative to know how to deliver on the promise of a truly connected mobile internet experience.

When: Tuesday – Thursday, Oct.2–4, 2007

Where: ARM Developers’ Conference & Design Pavilion
Santa Clara Convention Center, Santa Clara, Calif., USA

How:  For free press and analyst registration, please visit:
http://rtcgroup.com/arm/2007/registration/press-registration.php.

Who:  ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ARM is a registered trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.

Contact Details:

ARM PRESS OFFICE: +44 208 846 0797

Nandita Geerdink	Michelle Spencer
Text 100	ARM
+1 415 593 8457	+44 1628 427780
naarm@text100.com	michelle.spencer@arm.com