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LG and ARM Develop New Digital-To-Analog Converter Technology For US 2009 TV Switchover

29 May 2007

LG Electronics selects ARM9E™ family processor to form the basis of its future digital set-top box products

SEOUL, KOREA AND CAMBRIDGE, UK –  May 11, 2007 – ARM [(LSE:ARM)]; (Nasdaq:ARMHY)] today announced that LG Electronics Inc., a global leader and technology innovator in consumer electronics with 2006 global sales of $38.5 billion, has licensed the ARM926EJ-S™ processor for its new line of digital set-top boxes.

“The US analog cut-off presents a window to drive a fresh wave of consumer electronics devices into the home, powered by the demand for advanced TV-based services,” says Choi Seung-Jong, vice president, Digital TV Lab, LG Electronics. “ARM’s technology provides us with the flexibility we need to design set-top box solutions which enabled us to offer the US market a breadth of products which can fully take advantage of this opportunity.”

The latest agreement expands LG’s portfolio of ARM® technology and services which includes the previously licensed ARM1022E™ processor. The new line of set-top box products from LG Electronics will take advantage of ARM Jazelle® Java acceleration technology included in the ARM926EJ-S processor, as well as the enhanced DSP capabilities available with the ARMv5TEJ instruction set, and will focus on the lucrative US digital TV market which will be the primary TV transmission standard as of 2009.

“ARM’s long-standing partnership with LG has helped to enable the adoption of this new set-top box targeted at the US digital transition,” said Ian Drew, vice president, Segment Marketing, ARM. “The range of ARM processor-based technology in this new, low cost set-top box has enabled LG to be one of the leaders in the switch over to all-digital broadcast. This agreement further demonstrates ARM’s continued momentum in the consumer market.”

About LG Electronics
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 111 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems.

For more information, please visit www.lge.com.

About the ARM Connected Community
The ARM Connected Community is a global network of companies aligned to provide a complete solution, from design to manufacture and end use, for products based on the ARM architecture. ARM offers a variety of resources to Community members, including promotional programs and peer-networking opportunities that enable a variety of ARM Partners to come together to provide end-to-end customer solutions. For more information, please visit http://www.arm.com/community.

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, graphics processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com/.

ENDS

ARM and Jazelle are registered trademarks of ARM Limited. ARM9, ARM926EJ-S and ARM1022E are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Solutions Pvt. Ltd.; and ARM Physical IP, Inc.; and ARM Norway AS.

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Haran Ramachandran
Text 100
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Haran.ramachandran@text100.co.uk
Michelle Spencer
ARM
michelle.spencer@arm.com
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