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ARM And Intrinsyc Deliver 58% Reduced Power Consumption To Smartphone And Portable Devices

19 September 2006

Intrinsyc Software will offer ARM IEM technology for integration into Soleus™ and Windows Mobile powered devices
 
VANCOUVER, CANADA AND CAMBRIDGE, UK – Sept. 19, 2006 – Intrinsyc Software International, Inc. (TSX:ICS) and ARM [(LSE:ARM); (NASDAQ:ARMHY)] today announced at the ARM and Microsoft 2006 Executive Summit, Redmond, WA,  the integration of ARM® Intelligent Energy Manager software (IEM™) with  Intrinsyc Software for Windows Mobile powered devices and Soleus™, the world’s first feature phone software platform based on Windows CE. The partnership brings together IEM software and the Intrinsyc Software’s processor-level power management solution, which will significantly reduce power consumption on mobile phones and portable media devices.

As the complexity of building mobile devices outstrips the evolution of battery technology, device manufacturers need innovative and integrated approaches to reduce power consumption during active processing time, while still enabling consumers to get the best performance from their mobile applications. 

A recent benchmark of the Intrinsyc Software processor-level power management technology and ARM IEM software carried out on Freescale’s i.MX31 development platform delivered power savings of up to 58 percent in certain common use scenarios. Full details of the benchmarking are available in a whitepaper from ARM or Intrinsyc Software. In addition to the Freescale solution, the integrated software is also available today for the Texas Instrument’s OMAP2420 application processor.

ARM IEM software works with the operating system and applications running on the mobile device to dynamically adjust processor performance according to what the device demands are at any given time. IEM technology controls voltage scaling hardware such as Freescale’s i.MX31 application process, using advanced patented algorithms that enable significant power savings on battery-powered devices.

“OEMs are constantly looking for ways to improve battery life in order to better handle the needs of customers who are continually increasing their application use, which makes this integrated offering a highly relevant solution for Windows CE, Windows Mobile and Soleus environments.” said Kevin McIntyre, IEM product manager, ARM. “With ARM and Intrinsyc integrating their power management solutions, OEMs will be able to significantly improve the battery life of devices and deliver products that meet the demands of today’s savvy consumers.”

 “Our partnership with ARM is an important milestone in the drive to extend and improve, our power management product offering,” said Mike Suraci, director of Soleus product marketing, Intrinsyc Software. “Intrinsyc understands that our customers’ profits depend on the successful delivery of product development projects that are also capable of meeting increasingly tight power budgets. The addition of ARM’s IEM processor-level power management solution will further enable customers to meet their precise project technology needs while building best-in-class, energy-efficient Soleus and Windows Mobile devices.”

 “As mobile technology evolves, consumers will continue to make use of more and more advanced applications on their mobile devices, and will expect battery life to be maintained or increased without sacrificing form factor or speed,” said Scott Phillips, senior product manager, Microsoft Corp. “Power management is one of the keys that enables that scenario and we are pleased to see ARM and Intrinsyc bring sophisticated power management software to Windows CE and Windows Mobile devices, enabling continued growth of smart, power-sensitive devices.”

About Intrinsyc Software International, Inc.
Intrinsyc Software is a mobility software and services company. Its mobile software products, engineering design services and systems integration expertise help customers make better decisions, improve productivity, and reduce time-to-market. Since 1996, Intrinsyc Software has built a strong customer base and has formed solid alliances with many leading technology companies including Microsoft®, IBM, Intel, Philips, Siemens, Symbian, General Electric, Hand Held Products, Texas Instruments and Ford.

Named a Microsoft Gold Partner, Intrinsyc has extensive experience with the intricacies of designing, developing and supporting voice and data-enabled handsets built on Microsoft's Windows CE operating system. Intrinsyc is also the creator and licensor of Soleus™, the world's first feature phone software platform based on Windows CE. Soleus offers mobile phone manufacturers and network operators a new way to build feature phones through a modular design and use of the Microsoft® Visual Studio™ tool chain.
Intrinsyc is a publicly traded company, headquartered in Vancouver, Canada with additional regional offices in Bellevue, Washington; Singapore; Birmingham, UK and Barbados. To find out more about Intrinsyc, visit: www.Intrinsyc.com.

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ENDS

ARM is a registered trademark of ARM Limited. IEM is a trademark of ARM Limited. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Solutions Pvt. Ltd.; ARM Physical IP, Inc.; and ARM Norway, AS.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contact Details:
ARM PRESS OFFICE: +44 208 846 0797

Niall O'Malley
Text 100
+44 208 846 0740
londonarm@text100.co.uk
Michelle Spencer
ARM
+44 1628 427780
michelle.spencer@arm.com
Claudia Natalia
ARM
+1 425-880-6033
Erik.Ploof@arm.com

INTRINSYC SOFTWARE INTERNATIONAL, INC.
Media
Jennifer Gehrt
Communiqué PR
+1 206-282-4923
jennifer@communiquepr.com
Investor Relations
Murray Duncan
Intrinsyc Software International, Inc.
+1 604-801-6461
mduncan@intrinsyc.com
Tracy Rawa
Intrinsyc Software International, Inc.
+1 604-632-3588
trawa@intrinsyc.com




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