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ARM TechCon ™ 2012

Venue:

Santa Clara Convention Center

Location:

Santa Clara, CA

Date:

30 October 2012 - 01 November 2012

Room/Booth/Stand:

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ARM TechCon is one of the fastest growing events in the industry.  In 2011, over 3500 hardware and software engineers attended the three day conference.  The event is supported by over 70 Connected Community Partners and provides 140 hours of presentations and tutorials aimed at enabling you to optimize your ARM IP-based design. The show floor features product demonstrations and hands-on workshops fostering the perfect networking environment to Connect, Collaborate and Create future ARM Powered® devices.

Day 1 - Chip Design Day: Day 1 is dedicated to the hardware engineer and provides presentations and demonstrations on the latest technologies, products and services for optimizing your design implementation.

Day 2 & 3 - Software & Systems Design Days: Day 2 and 3 are focused on providing a complete and comprehensive technical forum for the SoC and Software engineer. These days combined provide over 100 hours of classroom sessions and tutorials on SoC design and software development. Topics cover the gamut from EDA to Android and SoC optimization to leveraging the next age of cloud computing.

Here are the top 10 reasons you can't miss this year's event:

  1. Dedicated Hardware Day
  2. World Class Conference Program
  3. Fireside Chat with GLOBALFOUNDRIES
  4. Halloween Bash

 For additional details and to register, please visit the ARM TechCon 2012 website.


Santa Clara Convention Center

5001 Great America Parkway

Santa Clara, CA 95054

DATES / HOURS:                                                                

Show Hours                     

Tuesday, October 30                      9:00 am – 7:00 pm            Wednesday, October 31                 9:00 am – 5:00 pm                Thursday, November 1                   9:00 am – 4:00 pm           

MAP


Day 1 - Chip Design
October 30, 2012

ARM Presentations
Time Title / Topic Speaker Location
9:00 am Technologies Shaping our Future Simon Segars, ARM 2nd floor theater
10:30 - 11:20 am High Performance or Cycle Accuracy? You can have both! Robert Kaye, ARM 203
11:30 - 12:20 pm Design and 14nm Greg Yeric, ARM 212
2:10 - 3:00 pm Cache Coherent Interconnect Complexity, Verification, and Performance Analysis Heaton & Penman, Cadence
Martin, ARM
203
3:10 - 4:00 pm Design & Analysis of FinFET SRAMs for ARM Processor Optimization Betina Hold, ARM Grand Ballroom E
3:10 - 4:00 pm Analyzing the "Advanced AVOC"  Brian Cline, ARM 207
4:10 - 5:00 pm Advanced techniques that work for ultra-low-power Cortex-M series processors and SoCs David Flynn, ARM 212

Day 2 - Software System Design
October 31, 2012

ARM Presentations
Time Title / Topic Speaker Location
10:30 - 11:20 am Intoduction to ARM Chris Shore, ARM SCCC: Ballroom G
10:30 - 11:20 am System-wide security & the TrustZone Ready Program Rob Coombs, ARM Hyatt: Ballroom E
11:00 - 12:00 pm Expert Panel: Real world security in real world devices Jon Geater, ARM Expo Floor Theater
11:30 - 12:20 pm Practical Cortex Debugging. Serial Wire Viewer, ETM and PTM Tracing Bob Boyes, ARM SCCC: Ballroom H
1:30 - 2:20 pm A beginners guide to ARM microcontrollers Joseph Yiu, ARM SCCC: Ballroom G
1:00 - 2:00 pm Rapid prototyping of Cellular Connected Microcontroller Chris Styles, ARM Expo Floor Theater
1:30 - 2:30 pm Controller Area Network (CAN): Filling in the CAN Fields with useful Information Robert Boys, ARM SCCC: Ballroom G
1:30 - 2:20 pm Technology Preview: ARM Next Generation Processing Peter Greenhalgh, ARM Hyatt: Ballroom B
2:30 - 3:20 pm ARMv1 to ARMv8: The evolution of an architecture Chris Shore, ARM SCCC: Grand Ballroom F
2:30 - 3:20 pm A Transport and Services SoC Infrastructure for 64-bit systems Tom Conway, ARM Hyatt: Ballroom C
3:30 - 4:20 pm Towards a Coding Standard for the ARM Architecture Chris Shore, ARM Hyatt: Ballroom E

Day 3 - Software System Design
November 1, 2012

ARM Presentations
Time Title / Topic Speaker Location
9:00 - 10:00 am Low Power Leadership for a Smarter Future Warren East, ARM 2nd Floor Theater
10:30 - 11:20 am Introduction to OpenCL programming for ARM CPUs and GPUs Robert Mijat, ARM SCCC: Ballroom H
10:30 - 11:20 am Advances in big.LITTLE technology for power and energy savings Brian Jeff, ARM Hyatt: Ballroom C
10:30 - 11:20 am Fast-track to Embedded Design with ARM Cortex-M0+ and Cadence Mixed-Signal IC design flow Thomas Ensergueix, ARM Hyatt: Ballroom B
11:00 - 12:00 pm Speed Training: ARM Technical Bootcamp Chris Shore, ARM Expo Floor Theater
11:30 - 12:20 pm Take GPU processing power beyond graphics with GPU Computing on Mali Robert Mijat, ARM SCCC: Ballroom H
11:30 - 12:20 pm Low power design techniques for microcontrollers and embedded SoCs Joseph Yiu, ARM Hyatt: Ballroom E
1:00 - 2:00 pm Speed Training: Choosing your Next Processor Ian Forsyth, ARM Expo Floor Theater
2:00 - 3:00 pm Speed Training: Accelerate your Android and Linux Applications Matthew DuPuy, ARM Expo Floor Theater
2:30 - 3:20 pm Early Bring-up and Optimization of Android Stacks for ARM big.LITTLE Processing Robert Kaye, ARM SCCC: Ballroom G
2:30 - 3:20 pm Technology Preview: ARM Next Generation Processing Mike Filippo, ARM Hyatt: Ballroom B
3:30 - 4:20 pm Safety features and standards for Cortex-R processors in embedded systems Chris Turner, ARM SCCC: Ballroom H
To view the schedule of our partner presentations, please visit the 2012 TechCon website.

PIPD Sponsored Sessions:    

11:00 AM – 3:00 PM                                                                

Mission City Ballroom 5

ARM Speakers: John Heinlein, Rahoul Varma, Wolfgang Helfricht Xilinx Speaker: Dave Tokic

De-risking Your Advanced Technology SoCs: From 40nm through FinFET

In this era of aggressive chip requirements and compressed design cycle times, it is critical to de-risk  advanced SoC design projects, deliver competitive results, and achieve the fastest time to market.

 

SV Android Developers Meet-up

Tuesday, October 30 5:30–9:00pm

Great America Ballroom - Santa Clara Convention Center

5:30 – 6:15 Announcements, appetizers and networking

6:15 – 8:15 Technical presentations

8:15 - 9:00 Giveaways/Close

SV Android Developers Meetup is the place to be for Google Android developers, users and startup entrepreneurs involved in planning and implementing applications as well as those wishing to learn more about the development knowledge or the business opportunities related the technology.

To join us, sign up at http://www.svandroid.org/

NEW at ARM TechCon 2012 - ARM® Accredited Engineer Program – October 30 & October 31 – Grand Ballroom D

The “ARM® Accredited Engineer” (AAE) Program is a global certification program that will launch at TechCon.  This program allows software and hardware engineers to become “ARM Accredited Engineers”. It provides reliable and comprehensive industry-wide qualifications that employers can use as quality benchmarks for hiring new staff and measuring the success of training and development programs.  The event will run all day and will be held at the Santa Clara Convention Center.  Day 1 of this program will target Days 2 & 3 TechCon attendees to ensure no conflict with the conference schedule.  Days 2 & 3 of the program will target all attendees of TechCon.

NEW at ARM TechCon 2012 – ARM VIRTUAL TOTEBAG – Fast and Easy Way to Receive ARM and Partner Content Digitally!

ARM is making it easy for you to get the information you want AND reducing the carbon footprint.  Rather than toting a heavy bag of  brochures, datasheets and whitepapers around the exhibit hall, you can use our new Virtual Totebag to collect, store and share our content and our Partners’ materials digitally – at your convenience! It's easy to use Virtual Totebag. Simply TEXT "VTB 10120" to 313131 and the document is immediately stored in your account.

#ARMTechCon Photo Contest

Share photos of your favorite demos, products and gadgets during ARM TechCon 2012 on Facebook and Twitter for daily prizes and entry into the grand prize drawing! Don’t forget to include #ARMTechCon.  Stay tuned for more exciting details.


VIRTUAL TOTEBAG – Fast and Easy Way to Receive ARM and Partner Content Digitally!

ARM is making it easy for you to get the information you want AND reducing the carbon footprint.  Rather than toting a heavy bag of  brochures, datasheets and whitepapers around the exhibit hall, you can use our new Virtual Totebag to collect, store and share our content and our Partners’ materials digitally – at your convenience! It's easy to use Virtual Totebag. Simply TEXT "VTB 10120" to 313131 and the document is immediately stored in your account. Go to virtualtotebag.com to access your documents, search and browse all ARM and Partner content.