ARM TechCon ™ 2012
Venue:
Santa Clara Convention Center
Location:
Santa Clara, CA
Date:
30 October 2012 - 01 November 2012
Room/Booth/Stand:
ARM TechCon is one of the fastest growing events in the industry. In 2011, over 3500 hardware and software engineers attended the three day conference. The event is supported by over 70 Connected Community Partners and provides 140 hours of presentations and tutorials aimed at enabling you to optimize your ARM IP-based design. The show floor features product demonstrations and hands-on workshops fostering the perfect networking environment to Connect, Collaborate and Create future ARM Powered® devices.
Day 1 - Chip Design Day: Day 1 is dedicated to the hardware engineer and provides presentations and demonstrations on the latest technologies, products and services for optimizing your design implementation.
Day 2 & 3 - Software & Systems Design Days: Day 2 and 3 are focused on providing a complete and comprehensive technical forum for the SoC and Software engineer. These days combined provide over 100 hours of classroom sessions and tutorials on SoC design and software development. Topics cover the gamut from EDA to Android and SoC optimization to leveraging the next age of cloud computing.
Here are the top 10 reasons you can't miss this year's event:
- Dedicated Hardware Day
- World Class Conference Program
- Fireside Chat with GLOBALFOUNDRIES
- Halloween Bash
- ARM Accredited Engineer ProgramConnect with the ARM Connected Community
For additional details and to register, please visit the ARM TechCon 2012 website.
Santa Clara Convention Center
5001 Great America Parkway
Santa Clara, CA 95054
DATES / HOURS:
Show Hours
Tuesday, October 30 9:00 am – 7:00 pm Wednesday, October 31 9:00 am – 5:00 pm Thursday, November 1 9:00 am – 4:00 pm
MAP
Day 1 - Chip Design
October 30, 2012
| ARM Presentations | |||
| Time | Title / Topic | Speaker | Location |
|---|---|---|---|
| 9:00 am | Technologies Shaping our Future | Simon Segars, ARM | 2nd floor theater |
| 10:30 - 11:20 am | High Performance or Cycle Accuracy? You can have both! | Robert Kaye, ARM | 203 |
| 11:30 - 12:20 pm | Design and 14nm | Greg Yeric, ARM | 212 |
| 2:10 - 3:00 pm | Cache Coherent Interconnect Complexity, Verification, and Performance Analysis | Heaton & Penman, Cadence Martin, ARM | 203 |
| 3:10 - 4:00 pm | Design & Analysis of FinFET SRAMs for ARM Processor Optimization | Betina Hold, ARM | Grand Ballroom E |
| 3:10 - 4:00 pm | Analyzing the "Advanced AVOC" | Brian Cline, ARM | 207 |
| 4:10 - 5:00 pm | Advanced techniques that work for ultra-low-power Cortex-M series processors and SoCs | David Flynn, ARM | 212 |
Day 2 - Software System Design
October 31, 2012
| ARM Presentations | |||
| Time | Title / Topic | Speaker | Location |
|---|---|---|---|
| 10:30 - 11:20 am | Intoduction to ARM | Chris Shore, ARM | SCCC: Ballroom G |
| 10:30 - 11:20 am | System-wide security & the TrustZone Ready Program | Rob Coombs, ARM | Hyatt: Ballroom E |
| 11:00 - 12:00 pm | Expert Panel: Real world security in real world devices | Jon Geater, ARM | Expo Floor Theater |
| 11:30 - 12:20 pm | Practical Cortex Debugging. Serial Wire Viewer, ETM and PTM Tracing | Bob Boyes, ARM | SCCC: Ballroom H |
| 1:30 - 2:20 pm | A beginners guide to ARM microcontrollers | Joseph Yiu, ARM | SCCC: Ballroom G |
| 1:00 - 2:00 pm | Rapid prototyping of Cellular Connected Microcontroller | Chris Styles, ARM | Expo Floor Theater |
| 1:30 - 2:30 pm | Controller Area Network (CAN): Filling in the CAN Fields with useful Information | Robert Boys, ARM | SCCC: Ballroom G |
| 1:30 - 2:20 pm | Technology Preview: ARM Next Generation Processing | Peter Greenhalgh, ARM | Hyatt: Ballroom B |
| 2:30 - 3:20 pm | ARMv1 to ARMv8: The evolution of an architecture | Chris Shore, ARM | SCCC: Grand Ballroom F |
| 2:30 - 3:20 pm | A Transport and Services SoC Infrastructure for 64-bit systems | Tom Conway, ARM | Hyatt: Ballroom C |
| 3:30 - 4:20 pm | Towards a Coding Standard for the ARM Architecture | Chris Shore, ARM | Hyatt: Ballroom E |
Day 3 - Software System Design
November 1, 2012
PIPD Sponsored Sessions:
11:00 AM – 3:00 PM
Mission City Ballroom 5
ARM Speakers: John Heinlein, Rahoul Varma, Wolfgang Helfricht Xilinx Speaker: Dave Tokic
De-risking Your Advanced Technology SoCs: From 40nm through FinFET
In this era of aggressive chip requirements and compressed design cycle times, it is critical to de-risk advanced SoC design projects, deliver competitive results, and achieve the fastest time to market.
SV Android Developers Meet-up
Tuesday, October 30 5:30–9:00pm
Great America Ballroom - Santa Clara Convention Center
5:30 – 6:15 Announcements, appetizers and networking
6:15 – 8:15 Technical presentations
8:15 - 9:00 Giveaways/Close
SV Android Developers Meetup is the place to be for Google Android developers, users and startup entrepreneurs involved in planning and implementing applications as well as those wishing to learn more about the development knowledge or the business opportunities related the technology.
To join us, sign up at http://www.svandroid.org/
NEW at ARM TechCon 2012 - ARM® Accredited Engineer Program – October 30 & October 31 – Grand Ballroom D
The “ARM® Accredited Engineer” (AAE) Program is a global certification program that will launch at TechCon. This program allows software and hardware engineers to become “ARM Accredited Engineers”. It provides reliable and comprehensive industry-wide qualifications that employers can use as quality benchmarks for hiring new staff and measuring the success of training and development programs. The event will run all day and will be held at the Santa Clara Convention Center. Day 1 of this program will target Days 2 & 3 TechCon attendees to ensure no conflict with the conference schedule. Days 2 & 3 of the program will target all attendees of TechCon.
NEW at ARM TechCon 2012 – ARM VIRTUAL TOTEBAG – Fast and Easy Way to Receive ARM and Partner Content Digitally!
ARM is making it easy for you to get the information you want AND reducing the carbon footprint. Rather than toting a heavy bag of brochures, datasheets and whitepapers around the exhibit hall, you can use our new Virtual Totebag to collect, store and share our content and our Partners’ materials digitally – at your convenience! It's easy to use Virtual Totebag. Simply TEXT "VTB 10120" to 313131 and the document is immediately stored in your account.
#ARMTechCon Photo Contest
Share photos of your favorite demos, products and gadgets during ARM TechCon 2012 on Facebook and Twitter for daily prizes and entry into the grand prize drawing! Don’t forget to include #ARMTechCon. Stay tuned for more exciting details.
VIRTUAL TOTEBAG – Fast and Easy Way to Receive ARM and Partner Content Digitally!
ARM is making it easy for you to get the information you want AND reducing the carbon footprint. Rather than toting a heavy bag of brochures, datasheets and whitepapers around the exhibit hall, you can use our new Virtual Totebag to collect, store and share our content and our Partners’ materials digitally – at your convenience! It's easy to use Virtual Totebag. Simply TEXT "VTB 10120" to 313131 and the document is immediately stored in your account. Go to virtualtotebag.com to access your documents, search and browse all ARM and Partner content.
