Embedded World

Visit the ARM booth and see how ARM Offers Low Power Solutions for Your Embedded World

• Technology Leadership
  • ARM addresses the full range of performance points required for the embedded market, with a diversity of system performance and feature sets and compatibility across the solutions.
  • Software is key to enabling reduced time to market and cost – software reuse along a compatible processor roadmap or between hardware vendors optimizes investment and delivers greater flexibility. ARM tools enable the rapid development of high quality software.
  • Bringing market leading products to market quicker, with innovative feature sets, secure interactions and innovative interfaces reusing the expertise available through the extensive ARM ecosystem, working together.
  • Bringing DSP capability to embedded devices to reduce BoM and enable greater functionality – eg motor control, audio…
• Business Model
  • Wide range of partners enabling this transparency to be possible by bringing a diverse range of innovative software, middleware and tools to address developer needs.
  • Partners working on all aspects of the system to bring next generation devices to the market place.
• Energy-efficiency
  • Ultra low power consumption, combined with performance and ease of use enable system developers to deliver market leading devices for the broadest range of applications and markets
  • Making the battery last longer, whilst still bringing the compelling experience to the user, no matter where they are – seamless connectivity.
  • Minimising the trade off between compelling product with battery life.

 

ARM SPEAKING OPPORTUNITIES

 

Tuesday, 1 March 2011

09:30 – 11:00 Designing Energy-Efficient Systems with Cortex-M Microcontrollers – Reinhard Keil, ARM and Frank Grobe, Hitex Development Tools

10:30 – 11:00 RTOS and Middleware: an ARM perspective – Scott Cooper, ARM

13:30 – 14:30 New cortex-R technology for safe and reliable systems - Andrew Frame, ARM

14:30 – 15:30 Developing industrial and low-power applications using the Cortex-M4 processor - Shyam Sadasivan, ARM

16:00 – 17:00 New Cortex-M4 Implementations - Daniel Basler, Freescale

17:00 – 18:00 Designing advanced DSP applications on the Kinetis Cortex-M4 MCU - Lotta Frimanson, Anders Lundgren, IAR

 

Wednesday, 2 March 2011

09:00 – 12:30 DSP Processing with Cortex-M4 - Joachim Klein, Hitex Development Tools

14:15 – 17:30 The quickest way to Wired and Wireless connectivity with Cortex-M - Jens Stapelfeldt, Guillaume Henri, Texas Instruments

16:45 – 17:15 Optimization Techniques for Audio solution on ARM Cortex-M3 microcontroller - Pradeep D Prasad, Ittiam Systems

 

Thursday, 3 March 2011

09:00 – 09:45 USB-Host software on Cortex-M Microcontrollers - Scott Cooper, ARM

09:45 – 10:30 Digital Signal Processing with Cortex-M Microcontrollers - Reinhard Keil, ARM

11:00 - 11:30 Streamlining media applications for Android - Guilherme Marshall, ARM

12:30 – 17:00 Cortex-M3 meets USB (Workshop with STM32) - Joachim Klein, Hitex Development Tools

15:30 – 16:00 Better optimization and verification of Cortex-M software - Mark Onions, ARM

 

ARM Sponsor at QNX Reception

Network with QNX executives, partners, customers and prospects - and enjoy complimentary Bavarian food and beverage.

Date: Tuesday, 1 March 2011

Time: 18:30 - 22:30

Location: Barfüsser Historischer Saal (in-house brewery) Hallplatz 2

Click here to Register